#1 THE NEXT WAVE OF DIGITAL TRANSFORMATIONS 06
#2 CONNECTED REALITY 2025: TRENDS AND DRIVERS 11
#3 CONNECTED MARKETS 2025: SIGNALS 33
#4 CONNECTED BUSINESS 2025: TRANSFORMATIONS 53
#5 CONNECTED LIVING 2025: ONE SCENARIO 61
#6 SMART WORLD OR NETWORKED NIGHTMARE? 66
The next wave of digital transformations
The more digital networking takes hold of all aspects of our lives and all types of commercial transactions, the more it becomes a fundamental part of our daily reality – a changed reality, in which future generations will not be able to understand how it was possible to live with 'stupid things' that weren't permanently linked to the Cloud, nor how we managed to survive without goggles and information-forecasting services.
If, in a few years, we have become used to the constant availability of information about people, situations and things in our immediate surroundings thanks to technology about our person – so-called wearables, and if it has become the norm for intelligent products, houses and vehicles to 'recognise' us and to use networked services to cooperate and anticipate our requirements, then a world in which these magic properties are lacking will soon seem very strange to us.
Connected reality will set new parameters for businesses
Thus, value is increasingly being created in networks through the use of hyperconnectivity. The importance of individual companies is disappearing: connected reality means the key players will actually be 'business economic systems'. Manufacturers and service providers will offer complex solutions to customers' requirements, e.g. the use of wearable sensors in the field of smart health, providing cloud-based data analysis, medical diagnosis and nutritional advice that will make it possible for health to be monitored intensively in real time.
This creates a multitude of new challenges for businesses. Products that can be networked will generate a continuous stream of data, and new ways of creating value based on that data will have to be developed in order to generate added value from the data. Customer relations will come to be characterised more and more by real-time interaction. Increasingly, products and services will need to be developed and marketed as hybrid bundles. It will be necessary to open up the potential for smart automatisation along the entire value-creation chain.
Yet, as the pace of change becomes greater, the more important it becomes to evaluate the various trends and future developments in the round in order to gain sight of the big picture. This overview can then be used to guide strategic focus. This study represents a first step along this path.
Andreas Neef, Klaus Burmeister
Niels Boeing, Klaus Burmeister, Andreas Neef, Ben Rodenhäuser,
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