Strategic
Planning
HIRA NOOR 4235
SAAD HASSAN 4195
ZOHA NAEEM 4091
ASRA OBAID 4193
GROUP MEMBERS
SAMEER AHAD HAQ 4188
Topic for Discussion
1. Understanding Strategic Planning
2. Before Making Mission Statement
3. Mission Statement
4. Vision...
Marketing Plan
Is a road map or course of
action to achieve desired
results
Strategy enhancment
Is usually developed by
th...
Before making a mission statement
A statement of the organization’s
purpose
- what it wants to accomplish in
larger environment
For e.g., the mission statem...
A vision statement is sometimes
called a picture of your company
in the future but it’s so much
more than that. Your visio...
Reliable
Defining company’s objectives and
goals
Gives
participants
a sense of
direction
 It gives a
target a aim
to per...
Organize
Designing Business Portfolio
Include a
synopsis of the
recent
business
achievements.
Develop portfolio
in one or ...
Business Insight creates charts to describe your
position in the market. The expert system
evaluates your business in comp...
Boston consulting group chart
•High growth High share
•Business is likely to
generate enough cash to be
self sustaining.
Recommended
tactics:promote
agg...
Any Question......?
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Strategic planning

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Briefly understanding the concepts of strategic planning

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Strategic planning

  1. 1. Strategic Planning
  2. 2. HIRA NOOR 4235 SAAD HASSAN 4195 ZOHA NAEEM 4091 ASRA OBAID 4193 GROUP MEMBERS SAMEER AHAD HAQ 4188
  3. 3. Topic for Discussion 1. Understanding Strategic Planning 2. Before Making Mission Statement 3. Mission Statement 4. Vision 5. Defining Company’s Objectives and Goals 6. Creating Business Portfolio 7. Analyzing Method
  4. 4. Marketing Plan Is a road map or course of action to achieve desired results Strategy enhancment Is usually developed by the working group Result measuring •Should be laid prior to primary step is taken. Understanding Strategic Planning
  5. 5. Before making a mission statement
  6. 6. A statement of the organization’s purpose - what it wants to accomplish in larger environment For e.g., the mission statement of PEPSI is “We have absolute clarity about what we do ‘WE SELL HIGH QUALITY FOOD AND BEVERAGE PRODUCTS.” Our success will ensure: customers will build their business, employees build their futures, and shareholders build their wealth.” Mission Statement
  7. 7. A vision statement is sometimes called a picture of your company in the future but it’s so much more than that. Your vision statement is your inspiration, the framework for all your strategic planning. VISION
  8. 8. Reliable Defining company’s objectives and goals Gives participants a sense of direction  It gives a target a aim to perform efficiently. offers support in evaluating the success of an action or a project. EFFICIENT objective must be SMART. Motivates a leader and its team. OBJECTIVES
  9. 9. Organize Designing Business Portfolio Include a synopsis of the recent business achievements. Develop portfolio in one or more format to cater wider variety of clients. Include pictures of the product. Provide important details about the company and the services you provide. Organize supplemental material like letter of recommendation from your clients and factual information about the business.
  10. 10. Business Insight creates charts to describe your position in the market. The expert system evaluates your business in comparison with your competition and the market. Each graph shows areas where you excel or drag behind.
  11. 11. Boston consulting group chart
  12. 12. •High growth High share •Business is likely to generate enough cash to be self sustaining. Recommended tactics:promote aggressively Stars •Low growth High share •Business can be used to support other business units. Defend & maintain Cash Cows •High growth Low share Business requires a lot of cash to maintain market share. Invest more cash divest Question Marks •Low growth Low share •Business is a cash trap.focus on short term Avoid risky project Dogs Boston consulting group chart
  13. 13. Any Question......?

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