Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How We Connect: Digital Marketing for Consumer Packaged Goods

627 views

Published on

Common digital marketing tips for the consumer packaged goods (CPG) industry.

Published in: Business, News & Politics
  • Be the first to comment

How We Connect: Digital Marketing for Consumer Packaged Goods

  1. 1. HOW WE CONNECT: CONSUMERPACKAGED GOODSDIGITAL MARKETING FOR CPG
  2. 2. CONSUMERS GENERATED MORE THAN 500 BILLIONIMPRESSIONS ABOUT PRODUCTS AND SERVICES,THROUGH SOCIAL MEDIA IN 2011*Source: “Competitive Strategy In The Age Of The Customer,” Forrester Research Inc., June 6, 2011
  3. 3. HOW WE CONNECT • The consumer packaged goods (CPG) industry has been slower to evolve in social media and content marketing than others; building "fans and followers" is a short-term solution. Engagement and perpetual visibility is what drives brand consideration and product DISCONNECT recommendations.
  4. 4. HOW WE CONNECT • In order to create success metrics for consumer packaged goods (CPGs), it’s essential to create a digital marketing program that increases online visibility through SEO, Social Media Optimization (SMO), Paid Media & Retargeting, and Widgets & Apps. CONNECT
  5. 5. HOW WE CONNECT • Many brands currently overlook opportunities to influence purchase consideration through their vast libraries of digital content, relying on retail partners to handle the bulk of their B2C marketing efforts. DISCONNECT • There are few resources to analyze large amounts of digital data, and identify the metrics and insights that affect success outcomes.
  6. 6. HOW WE CONNECT • It’s a digital marketing “must” to understand the metrics that matter most; and carefully monitor these metrics. Assets (networks, content, images and videos) must be strategically and technically optimized, in order to make the right connections at the right time; thus influencing CONNECT purchase consideration.
  7. 7. HOW WE CONNECT • There is a general distrust of traditional media through fragmentation, resulting in declining reach and lack of accurate reporting. DISCONNECT
  8. 8. HOW WE CONNECT • By increasing digital visibility and understanding the metrics that matter, CPG brands can boost online sentiment & engagement, and work towards increasing additional success metrics, such as more-qualified traffic, sales, and ROI, by leveraging this “digital-word-of-mouth.” CONNECT
  9. 9. HEADQUARTERS18835 N. Thompson Peak Parkway Scottsdale, Arizona 85255D: 480 281 7581 | F: 480 284 7376 www.zogdigital.com

×