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How We Connect: Digital Marketing for Consumer Packaged Goods


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Common digital marketing tips for the consumer packaged goods (CPG) industry.

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How We Connect: Digital Marketing for Consumer Packaged Goods

  2. 2. CONSUMERS GENERATED MORE THAN 500 BILLIONIMPRESSIONS ABOUT PRODUCTS AND SERVICES,THROUGH SOCIAL MEDIA IN 2011*Source: “Competitive Strategy In The Age Of The Customer,” Forrester Research Inc., June 6, 2011
  3. 3. HOW WE CONNECT • The consumer packaged goods (CPG) industry has been slower to evolve in social media and content marketing than others; building "fans and followers" is a short-term solution. Engagement and perpetual visibility is what drives brand consideration and product DISCONNECT recommendations.
  4. 4. HOW WE CONNECT • In order to create success metrics for consumer packaged goods (CPGs), it’s essential to create a digital marketing program that increases online visibility through SEO, Social Media Optimization (SMO), Paid Media & Retargeting, and Widgets & Apps. CONNECT
  5. 5. HOW WE CONNECT • Many brands currently overlook opportunities to influence purchase consideration through their vast libraries of digital content, relying on retail partners to handle the bulk of their B2C marketing efforts. DISCONNECT • There are few resources to analyze large amounts of digital data, and identify the metrics and insights that affect success outcomes.
  6. 6. HOW WE CONNECT • It’s a digital marketing “must” to understand the metrics that matter most; and carefully monitor these metrics. Assets (networks, content, images and videos) must be strategically and technically optimized, in order to make the right connections at the right time; thus influencing CONNECT purchase consideration.
  7. 7. HOW WE CONNECT • There is a general distrust of traditional media through fragmentation, resulting in declining reach and lack of accurate reporting. DISCONNECT
  8. 8. HOW WE CONNECT • By increasing digital visibility and understanding the metrics that matter, CPG brands can boost online sentiment & engagement, and work towards increasing additional success metrics, such as more-qualified traffic, sales, and ROI, by leveraging this “digital-word-of-mouth.” CONNECT
  9. 9. HEADQUARTERS18835 N. Thompson Peak Parkway Scottsdale, Arizona 85255D: 480 281 7581 | F: 480 284 7376