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Digital Culture - Gastcollege KdG 2016

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Gastcollege Digitale Cultuur, karel de Grote hogeschool, Office Mgt./XM2 mgt

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Digital Culture - Gastcollege KdG 2016

  1. 1. Theory vs. Reality Yves Van Seters, Marketing Organization IBM Benelux Adil Marbouh, Student, KdG 12 December 2016 - Karel de Grote Hogeschool - Antwerpen Digital Culture
  2. 2. IBM is een “Chillax” bedrijfje. Imane, Deelneemster Zuiddag
  3. 3. It all started with… C-T-R 1911 Scales Time RegistersClocks Tabulators
  4. 4. IBM made a difference throughout history
  5. 5. Space Programs Appolo projects
  6. 6. Banking Industry Magnetic stripe
  7. 7. Retail Universal Product code
  8. 8. Chess Deep Blue
  9. 9. Consumer Computing Personal Computer
  10. 10. Travel Sabre electronic reservation
  11. 11. Health Care Excimer laser surgery
  12. 12. Computer technology First Hard Disk Drive - 5Mb Storage
  13. 13. Computer Technology Mainframe to Microserver
  14. 14. Chemistry Revolutionary Polymers (by accident)
  15. 15. Automotive Battery 500
  16. 16. Renewable Energy IBM Sunflower
  17. 17. Cognitive technology (Ai) Watson
  18. 18. Healthcare Watson Oncology,, Watson Clinical Trial Matching
  19. 19. Cooking Chef Watson
  20. 20. Cognitive Music Watson Beats
  21. 21. Cognitive Toys TJBot
  22. 22. External Relations
  23. 23. School vs realiteit
  24. 24. Pers
  25. 25. Blogs
  26. 26. Social Strategy
  27. 27. Influencer Marketing
  28. 28. Social Strategy
  29. 29. Social Strategy = content recycling
  30. 30. +20% registratie
  31. 31. Thank You !

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