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BIS & E-business<br />Ways to reach people with mobile marketing<br />Stappaerts Yves<br />
Introduction<br />
SMS Marketing<br />MMS Marketing<br />Bluetooth Marketing<br />Location Based Marketing<br />Mobiel Internet Marketing<br ...
Short Message Service<br />Interactief<br />Real time registration<br />SMS Marketing<br />
SMS & Win<br />SMS NAW<br />SMS for Email<br />SMS to Screen<br />SMS Voting<br />SMS Mailing<br />SMS Marketing<br />
Price<br />Free or payable<br />Gain profit  Premium<br />Branding  Standard<br />Keyword to Shortcode<br />(ex. SMS A,B...
Full contact information<br />Traditional media added value<br />Measurable<br />Request for contact information<br />Name...
GSM + E-mail<br />Request for information<br />SMS  Automatic e-mail<br />SMS  Mailing list<br />E-mail authentication ...
Message on screen<br />Events, TV, Exhibitions<br />Tickers, website or screen<br />Interactivity between users, organizat...
Exhibitions, conferences, events, radio and television programs<br />People’s opinion<br />Yes / No <> Agree / Disagree <>...
Eén SMS, Groot publiek<br />Uitnodigingen, herinneringen,...<br />Eén bericht opstellen<br />Contactpersonen uitkiezen<br ...
Multimedia Messaging Service<br />Multimedia successor to text messages<br />SMS: text max 140b<br />MMS: text, images, vi...
MMS Inbound gateway<br />MMS Outbound gateway<br />Competitions<br />Photo, video or sound<br />MMS Marketing<br />
MMS & Win<br />MMS Mailing<br />MMS to Screen<br />MMS to Website<br />MMS Marketing<br />
Both are about the same<br />MMS to Screen  Exhibitions, events, …<br />MMS to Website  Social networking,...<br />MMS t...
Bluecasting<br />Not well known<br />Many possibilities<br />Personal and interactive<br />Measurable<br />Crowded<br />Br...
Events: Concert, festival,...<br />Supermarket, Malls<br />Exhibitions<br />Catering<br />...<br />Bluetooth Marketing<br />
Bluetooth server<br />Remote controlled<br />Scanning<br />Unit found  What Unit?<br />Adjust content type and format<br ...
Send content to users in a particular zone<br />GPS chip<br />Radiolocation<br />Measuring signal strength<br />WiMAX tech...
Bigger than ever expected<br />Influence iPhone  growth web apps<br />Difficulties for Telecom operators<br />Mobiel Inte...
Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 31, "Economy + Internet Trends“ in High Orde...
Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 32, "Economy + Internet Trends“ in High Orde...
Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 33, "Economy + Internet Trends“ in High Orde...
Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 39, "Economy + Internet Trends“ in High Orde...
Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 49, "Economy + Internet Trends“ in High Orde...
Thank you for your attention<br />
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Yves stappaerts presentation about mobile marketing

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Presentation I gave about mobile marketing in KHM / Lessius.

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  • Presentation I gave about mobile marketing in KHM / Lessius.
    The paper (dutch) that goes with it can be found at http://yves.eightroad.com.
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Yves stappaerts presentation about mobile marketing

  1. 1. BIS & E-business<br />Ways to reach people with mobile marketing<br />Stappaerts Yves<br />
  2. 2. Introduction<br />
  3. 3. SMS Marketing<br />MMS Marketing<br />Bluetooth Marketing<br />Location Based Marketing<br />Mobiel Internet Marketing<br />Mobile Marketing?<br />
  4. 4. Short Message Service<br />Interactief<br />Real time registration<br />SMS Marketing<br />
  5. 5. SMS & Win<br />SMS NAW<br />SMS for Email<br />SMS to Screen<br />SMS Voting<br />SMS Mailing<br />SMS Marketing<br />
  6. 6. Price<br />Free or payable<br />Gain profit  Premium<br />Branding  Standard<br />Keyword to Shortcode<br />(ex. SMS A,B,C of D + Win to 1234)<br />Retour SMS<br />Free or payable<br />Ex. Text to win this DVD<br />SMS & Win<br />Operation:<br />
  7. 7. Full contact information<br />Traditional media added value<br />Measurable<br />Request for contact information<br />Name, age, residence, ...<br />Postcode database<br /> Brochures, advertisement, ...<br />SMS NAW<br />Operation:<br />
  8. 8. GSM + E-mail<br />Request for information<br />SMS  Automatic e-mail<br />SMS  Mailing list<br />E-mail authentication  Confirmation<br />SMS for Email<br />Operation:<br />
  9. 9. Message on screen<br />Events, TV, Exhibitions<br />Tickers, website or screen<br />Interactivity between users, organization and the other users<br />Send text<br />Filtersystem<br />Publish<br />Example:<br />JimTV, TMF, … use this system in their chat program<br />SMS to Screen<br />Operation:<br />
  10. 10. Exhibitions, conferences, events, radio and television programs<br />People’s opinion<br />Yes / No <> Agree / Disagree <> Multiple choice<br />No voting machines<br />Can be done anywhere in the world<br />Example:<br />“So you think you can dance”<br />SMS Voting<br />
  11. 11. Eén SMS, Groot publiek<br />Uitnodigingen, herinneringen,...<br />Eén bericht opstellen<br />Contactpersonen uitkiezen<br />Datum / Tijd<br />Voorbeeld:<br />Iedereen in je adresboek tegelijk laten weten dat je baby geboren is<br />SMS Mailing<br />Werking:<br />
  12. 12. Multimedia Messaging Service<br />Multimedia successor to text messages<br />SMS: text max 140b<br />MMS: text, images, video, sound<br />Better than text messages, but used less<br />Support<br />Price<br />MMS Marketing<br />
  13. 13. MMS Inbound gateway<br />MMS Outbound gateway<br />Competitions<br />Photo, video or sound<br />MMS Marketing<br />
  14. 14. MMS & Win<br />MMS Mailing<br />MMS to Screen<br />MMS to Website<br />MMS Marketing<br />
  15. 15. Both are about the same<br />MMS to Screen  Exhibitions, events, …<br />MMS to Website  Social networking,...<br />MMS to Website & to screen<br />
  16. 16. Bluecasting<br />Not well known<br />Many possibilities<br />Personal and interactive<br />Measurable<br />Crowded<br />Branding<br />Audio, video, pictures, text and java<br />Bluetooth Marketing<br />
  17. 17. Events: Concert, festival,...<br />Supermarket, Malls<br />Exhibitions<br />Catering<br />...<br />Bluetooth Marketing<br />
  18. 18. Bluetooth server<br />Remote controlled<br />Scanning<br />Unit found  What Unit?<br />Adjust content type and format<br />Connect<br />Send content<br />Bluetooth Marketing<br />Werking:<br />
  19. 19. Send content to users in a particular zone<br />GPS chip<br />Radiolocation<br />Measuring signal strength<br />WiMAX technology<br />Location based marketing<br />
  20. 20. Bigger than ever expected<br />Influence iPhone  growth web apps<br />Difficulties for Telecom operators<br />Mobiel Internet Marketing<br />
  21. 21. Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 31, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research<br />
  22. 22. Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 32, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research<br />
  23. 23. Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 33, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research<br />
  24. 24. Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 39, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research<br />
  25. 25. Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 49, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research<br />
  26. 26. Thank you for your attention<br />

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