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Omni channel retail trends

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Omni channel retail trends

  1. 1. “The Times…They Are A-Changin” – Bob Dylan© 2012, Cognizant Technology Solutions. All Rights Reserved.
  2. 2. Omni Channel Retailing Single Multi Cross Omni channel Channel Channel Channel© 2012, Cognizant Technology Solutions. All Rights Reserved.
  3. 3. Customers and prospects interactacross channels Customer/Prospect But channels still operate in© 2012, Cognizant Technology Solutions. All Rights Reserved. Silos……..
  4. 4. A True Omni Channelset up© 2012, Cognizant Technology Solutions. All Rights Reserved.
  5. 5. Forces impacting Retail EMPOWERED CUSTOMER MOBILITY TECHNOLOGY© 2012, Cognizant Technology Solutions. All Rights Reserved.
  6. 6. EMPOWEREDCUSTOMER Spending patterns Seamless experience Social Showrooming Privacy© 2012, Cognizant Technology Solutions. All Rights Reserved.
  7. 7. Digital informationinfluences sales 53%© 2012, Cognizant Technology Solutions. All Rights Reserved.
  8. 8. 90% of businesses say the seamless cross-channelexperience is critical to their business’s success.- Foviance & Econsultancy, “Multi-channel Customer Experience Report”© 2012, Cognizant Technology Solutions. All Rights Reserved.
  9. 9. Retailers have respondedinnovatively Responsive Design Amazon’s Whispersync© 2012, Cognizant Technology Solutions. All Rights Reserved.
  10. 10. © 2012, Cognizant Technology Solutions. All Rights Reserved.
  11. 11. 86% CEOs believe that social media will be important to their business in next 3 years Your brand is what your customers say it is – Charlene Li, co-author of “Groundswell’© 2012, Cognizant Technology Solutions. All Rights Reserved.
  12. 12. Cognizant ShopperStudy 2012 Show rooming threat is real Personalized Resistant to - versus - in-store sharing personal experiences information© 2012, Cognizant Technology Solutions. All Rights Reserved.
  13. 13. 10.4 Number of sources used for research prior to purchase - Google Shopper Sciences Study Traditional model New Age model© 2012, Cognizant Technology Solutions. All Rights Reserved.
  14. 14. MOBILITY Mobile payments Digital Shelves Mobile checkouts© 2012, Cognizant Technology Solutions. All Rights Reserved.
  15. 15. By2015 Mobile traffic will beat Desktop traffic on the web© 2012, Cognizant Technology Solutions. All Rights Reserved.
  16. 16. Enabling transaction where customer wants Walgreen’s Scan to Refill Hate queues? Checkout on your mobile© 2012, Cognizant Technology Solutions. All Rights Reserved.
  17. 17. Enabling transaction where customer wants WHO NEEDS GOING TO TESCO digital shelf in Korea© 2012, Cognizant Technology Solutions. All Rights Reserved. STORE?
  18. 18. Do you really need a WALLET? Google wallet Apple Passbook© 2012, Cognizant Technology Solutions. All Rights Reserved.
  19. 19. © 2012, Cognizant Technology Solutions. All Rights Reserved.
  20. 20. TECHNOLOGYADVANCEMENTS Augmented reality Big Data & Analytics Cloud© 2012, Cognizant Technology Solutions. All Rights Reserved.
  21. 21. DIGITAL REVOLUTION ISWAITING TO HAPPEN Corning Glass Google Glasses© 2012, Cognizant Technology Solutions. All Rights Reserved.
  22. 22. Insight Information Data© 2012, Cognizant Technology Solutions. All Rights Reserved.
  23. 23. When do you get that Pizza offer from Dominos How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did© 2012, Cognizant Technology Solutions. All Rights Reserved.
  24. 24. Anybodycan become aRetailer now© 2012, Cognizant Technology Solutions. All Rights Reserved.
  25. 25. Think Different Personalization & customer centricity Take store to the customer … where ever they are Cross channel efficiencies Leverage technologies© 2012, Cognizant Technology Solutions. All Rights Reserved.

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