One of the core functions of DevRel is to advocate for developers and make developer experience frictionless. We, DevRel at Google, use friction logs to create and provide structured feedback for products for different scenarios and help product teams deliver consistent experience across multiple products and features. In this talk, you will learn: - What is a friction log - Working as an internal outsider - How to write a friction log - How friction logs are different from bugs - Continuing conversations with product teams The goal is to be able to confidently write cross-product, experience-focused feedback.