Pitching is a form of art itself. Building a pitch that matters, impacts and resonates with an audience is not easy, but there is a simple structure and a set of rules that can help! There are many types of pitches - investor pitch, startup pitch, pitching your idea to a boss, even a marriage proposal is a pitch in a way! Here is a simple 7-step guide to building a pitch that matters regardless of its purpose, length, core message and a target audience. Final checklist: ☑ Less is more. ☑ From problem awareness to solution awareness. ☑ Open with an impact. ☑ Start with WHY. Finish with CTA. ☑ 10/20/30 Rule of Powerpoint. ☑ Know your audience. ☑ Be you. - Unlocking one's emotions.