1. Get your programmatic
journey off to a good start
2021
PROGRAMMATIC
HOW TO GET STARTED WITH

2. Programmatic advertising is fundamentally redefining the way companies
interact with customers, providing a more personalized brand experience
that has been shown to help generate more online leads, sales, and
conversions than any other type of digital advertising now available.
This guide was created to assist you in getting your programmatic journey
off to a good start. Simple steps to getting ready that bring amazing
results.
2021
Your programmatic journey

3. 2021
DEFINE TARGET AUDIENCE
Step 1
PROGRAMMATIC
HOW TO GET STARTED WITH

4. DEFINE TARGET AUDIENCE
One of the most crucial aspects of marketing is knowing and understanding your
target audience. The more precise your target audience is, the more
effective your ad campaigns will be, and the more conversions you'll get.
The main goal is to have a better understanding of a customer's behavior.
Businesses may better target clients and potential customers by understanding
their interests and behavior.
So, figure out who your ideal customers are and move on to the next step.
1

5. 2021
SET MEASURABLE GOALS
Step 2
PROGRAMMATIC
HOW TO GET STARTED WITH

6. SET MEASURABLE GOALS
2
Setting goals and KPIs is the next step in creating a successful
programming strategy. You should use existing data to define the type of
advertising you need and develop a strategy that would be effective.
Keep an eye on industry trends and use the marketing data you've obtained so
far to create clear short- and long-term goals and a strong strategy. Make sure
your goals are explicit and measurable, just like any other component of
marketing.

7. 2021
SET FLEXIBLE BUDGETS
Step 3
PROGRAMMATIC
HOW TO GET STARTED WITH

8. SET FLEXIBLE BUDGETS
3
Setting media budgets for programmatic marketing can be a challenging task.
Especially when you're just getting started with programmatic. The most
important thing to keep in mind is that programmatic advertising
requires a more flexible financial approach.
Since programmatic advertising's artificial intelligence is continually improving for
faster and smarter methods to fulfill your campaign goals, and adaptable
budget can provide you the freedom to seize opportunities as they arise.

9. 2021
FIND SUITABLE
TECHNOLOGY VENDOR
Step 4
PROGRAMMATIC
HOW TO GET STARTED WITH

10. FIND SUITABLE TECHNOLOGY VENDOR
4
When you are set with target audiences, goals, and budget it's time to pick the
best technology provider. The programmatic ad tech industry is vast, and each
vendor has their own distinct perspective on the market and approach. Make
sure you're on the same page and that your goals align.
Check to see if the platform you chose supports the ad types you’re
likely to use. Ensure that the platform provides brand safety and
security checks to keep control of your brand advertisements display in
the best possible light. A platform that provides real-time advanced
analytics and full access to your data will help you to adjust strategies
while your ad campaigns perform.

11. 2021
EVALUATE PERFORMANCE
AND OPTIMIZE
Step 5
PROGRAMMATIC
HOW TO GET STARTED WITH

12. EVALUATE PERFORMANCE AND OPTIMIZE
5
Without constant progress monitoring, it is impossible to determine the success
of your campaigns. Analyzing and managing changes throughout the
campaign is one of the most important aspects of programmatic
advertising. Keep a close eye on any performance changes.
To establish what kind of optimization is necessary, a variety of metrics must be
reviewed. CTR, ROAS, reach, frequency, viewability, and conversion rate.
Your major optimization metric should be in line with your campaign
and marketing objectives. If the campaign's performance begins to decline,
take advantage of the situation to reinvigorate it.

13. "How to get started
with PROGRAMMATIC"
This is the end of UBIDEX guide "How to get started
with PROGRAMMATIC"
Programmatic advertising has a bright future ahead
of it, and now is a great opportunity to get in on a
growing trend. For both big and small brands and
businesses, accessibility has never been better, and
hopefully, this guide has given you a better idea of
how to begin your programmatic journey.
Thank you for
being with us!
2021

14. UBIDEX is the Programmatic platform as a
service that gives clients the ability to reach any
audience on any device at scale via a single in-
house technology.
Programmatic buying through UBIDEX Platform
means our clients can access all the benefits of
programmatic advertising without the need to
build their own technology.
UBIDEX IN-HOUSE PLATFORM FOR
OMNICHANNEL PROGRAMMATIC ubidex.io
contact@ubidex.io
UBIDEX Programmatic Platform
About UBIDEX