One of the few things that help counter the declining organic reach on Facebook is the engaged fan base. But how do you acquire that engaged fan base?
This presentation was made for Visibility and Conversions client, Visit Tucson, whose social media I managed in 2014-15. Visit Tucson won the "Post with the Most" contest at E-Tourism Summit 2014. Their winning post had the most organic reach (when compared to the audience size) among all entrants. I was invited to make a presentation on the factors that helped Visit Tucson gain followers who engaged with its posts.