[E-commerce and SMEs] Why KOL marketing is still a winning strategy especially now amidst Covid-19
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[E-commerce and SMEs] Why KOL marketing is still a winning strategy especially now amidst Covid-19
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With the rise of e-commerce during this Covid-19 pandemic, many people are jumping on board the e-commerce bandwagon. But listing your products on e-commerce websites alone does not guarantee sale. SushiVid helps drives traffic and awareness to your website through KOLs, Influencers and celebrities. Talk to us: email: wen@sushivid.com Websites: Cost-per-post influencer marketing = www.sushivid.com Cost-per-sale influencer marketing = www.confirmpluschop.com Cost-per-share influencer marketing = www.gosharelah.com
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[E-commerce and SMEs] Why KOL marketing is still a winning strategy especially now amidst Covid-19
- 1. E-COMMERCE WHY INFLUENCER MARKETING IS STILL A WINNING STRATEGY AND HOW TO GET IT RIGHT
- 2. YUHWEN FOONG FOUNDER & CEO OF SUSHIVID SPEAKER PROFILE 2,000 INFLUENCERS PAID 10,000 BRANDED CONTENTS MADE 1500 BRAND SIGN UPS
- 3. 01TABLEOFCONTENTS TIKTOK CASE STUDY TRENDS OF INFLUENCER MARKETING ALIBABA CASE STUDY DIFFERENCE BETWEEN THEM AND US. SIMILARITIES THAT COULD BE USED TO OUR ADVANTAGE HOW TO GET IT RIGHT
- 4. ALIBABA CASE STUDY A number of celebrities added significant starpower to this year’s event: Kim Kardashian hosted a livestream on Tmall to promote her fragrances, while Taylor Swift headlined the opening gala with a live performance in Shanghai. EXCERPTS FROM THE ARTICLE 02
- 5. Alibaba’s 2017 Singles Day saw six influencer-run brands rank among the top 30 female apparel stores, with four grossing over RMB 100 million ($14.6 million) in sales the same day. The year before, influencer Zhang Dayi’s brand pulled in $46 million, just a little more than Kim Kardashian’s $45.5 million in annual earnings. EXCERPTS FROM THE ARTICLE ALIBABA CASE STUDY 03
- 6. Bringing this closer to home 04
- 7. 05 MEETING VIYA TOP LIVE STREAMER IN CHINA In 2018, Viya sold $49.7 million (353 million yuan) on Singles’ Day.
- 8. THE DIFFERENCES Whole country one unified language The influencers are open to hard selling From viewing to buying, consumer journey is much shorter 06 ALIBABA CASE STUDY
- 9. THE SIMILARITIES Different tier cities still have different fashion sense and style People are on their phones and social media Genuine content still the key 07 ALIBABA CASE STUDY
- 10. TIKTOK CASE STUDY TikTok is inescapable right now, and it’s not just teens paying attention — it’s rocked the business world as well. Bytedance, the owner of the wildly popular short-form video app, is now valued at more than $75 billion following a new round of investment. EXCERPTS FROM THE ARTICLE 08
- 11. CHANGE IN HUMAN CONTENT CONSUMPTION BEHAVIOUR 09
- 12. TIP 1 Talk to us! Talk is FREE! wen@sushivid.com 10
- 13. TIP 2 RESEARCH AND STUDY. ONLY THROUGH KNOWLEDGE YOU CAN MAKE INFORMED DECISIONS. TIP 3 ALWAYS BE GENUINE. PEOPLE APPRECIATE VALUE WHETHER IN PRODUCT OR CONTENT. 11
- 14. TIP 4 GO FOR THE LONG TERM. BE CONSISTENTLY PRODUCING CONTENT WHETHER YOU’RE A BRAND OR INFLUENCER. TIP 5 STICK TO YOUR OBJECTIVES. ALWAYS KNOW WHAT YOU’RE DOING AND MEASURE WHAT YOU’RE DOING 12
- 15. TIPSANDTRICKS TAKE RISK AND HAVE FUN! MOST IMPORTANT TIP OF ALL EMAIL ME: WEN@SUSHIVID.COM13