SPECIAL CIM MORNING 19/11/09
Cinema & Internet
Is the only winning move not to play ?
Internet & Cinema ?
Une question toute simple: dans quels Film(s)
l'informatique, internet ou l’ordinateur a un rôle principal ?
eXsistenz
Tro...
3th of June 1983 …
The only
winning move
is not to play !
Is it a game,…
or is it real?
CinémaCinéma
28 Pages / 48 Blocks
Cinema
Section R
Bloc 46 - 1/3 Page (#25)
Last 12 Months
With WhoBloc 46 - 1/3 Page (#25)
11 items
Wi...
Cinema – Total 15+ - Last Period - PMP
5
6
7
8
0
1
2
3
4
2000 2001 2002 2003 2004 2005 2006 2007 2008
Cinema Average Profil
Male (105)
12 – 39 Years old (179)
Social Classes 1-4 (130)
Brussels (130) – Walloon Brabant (142)Br...
Cinema: The Basics (Bloc 46)
64
73
73
18-54 SC 1-4
W 15-34
M 15-34
10
11
25
In group
No answer
With 2
19
47
57
55+
Total
1...
Cinema: The Basics
8%
11%
13%
15%
Romantic movie
Thriller
Action/adventure
Comedy
3%
4%
4%
5%
5%
Musical
Horror
Drama
Scie...
Choosing a movie in couple seems to be a nightmare ;-)
40
60
80
100
120
140
160
180
0
20
40
Women Men
2008 - Box Office: Screenvison vs BoxOfficeMojo.com
ScreenVision Visitors BoxOfficeMojo $
1Bienvenue Chez les Ch'tis 1.055...
Rank Movie Title Gross Release
1Ice Age: Dawn of the Dinosaurs $9,436,775 7-janv
2Harry Potter and the Half Blood Prince $...
Digital & 3D – (Source: Screenvision)
30 –
3D
120
Digital
440
Total
3D – Movies !
IDTV & Cinema (Bloc 45 & 46)
35% of
Affinity with
the cinema
users is
125
28% of the
Belgians
have access
to IDTV
35% of
t...
Internet (& Digital?)Internet (& Digital?)
Challenges we have to face
• Ability to (still) develop understandable theories
• Unique content on multiple platforms & C...
Digital communication is larger than display & sponsoring
Display
Search
CPA
Social
Blue
tooth
Short
Code
…
Content
Gaming...
CIM & Internet (& Digital)
1 Main Block (Bloc 42)
Other Multiple References (buying process) (7)
Digital Equipment (includ...
Internet … 60 Items x frequency (Bloc 42)
Communicate
Free
Donwload
Inform
Internet
Paying
Donwload
Entertain
E-shopping
67 % of Belgian Surfers – 6 x more in 10 years ! (PMP)
40
50
60
70
0
10
20
30
1999 2004 2009
2009 - Belgian Surfer Average Profil
Male (115)
12 – 54 Years old (179)
Social Classes 1-4 (132)
Nielsen 123(VL) (104)
Lif...
18 x more 55+ surfers in only 10 years (Total - PMP)
18
2004/1999 2009/1999
3 3 2
3 3
6
5 5
3
5
4
Total 18-54 M 15-34 W 15...
Let’s focus 55-64 yo (Surfers)/Non Surfers
55-64 years old: 13,7% of the 12+ Belgian
48% 52%48%
Surfers Non-Surfers
Affinity 55-64 Surfers
91
102
141
110
TV TOTAL
RADIO TOTAL
CINEMA TOTAL
TRAFFIC TOTAL
107
107
115
94
91
DAILIES NATIONAL
W...
Affinity 55-64 Surfers
94
119
111
89
107
Fairs/shows
Exhibitions/Musea
Disco/dancing
Sportsmanifestations
Have a drink wit...
Affinity 55-64 Surfers
104
103
A meal without wine is not a real
Consumption different drinks
outside house
Like trying ne...
Affinity 55-64 – Metriprofil (November 2008 April 2009)
Net reach
%
Index
[GRP] Pageviews
1[microsoft] Windows Live Websit...
Affinity 55-64 – Metriprofil (November 2008 April 2009)
Net reach
% Index Pageviews
1[tvieditions] BEL RTL 0,6 303,5 225.5...
instant messenger
free download music
on line radio
economical info
watch videos on line
sports information
info new techn...
PMP & Social Media … (Social Network, Micro-
Blogging, …)
20
25
30
Personal blog Leave opinion on blog Put pictures online...
A Landscape in mutation (Metriweb 2003 – 2008)
Out: Portals In : Social Network - Web Tv - Dailies
Average2003 Average 200...
« Mobile is the new Web » … but when ?
60
70
80
90
100
GSM GSM 3G (UMTS) Type iPhone
0
10
20
30
40
50
60
Total 18-54 M 15-...
Internet / Digital
Measurement
Next ChallengesNext Challenges
Challenges !
• Better Exploitation Tool !
• New Currencies
• Time spent - Tag 5.0 ?
• Metriweb vs Metriprofil
• « Human Us...
Better Exploitation Tool
Call for tender – 28/10/2009 (16:00)
« Chers Messieurs,
La mesure du trafic internet en Belgique ...
TimespentTimespent
Tag 5.0Tag 5.0
CIM Internet dual Measurement
• count model, measures traffic on websites
• Universe = subscribers to Metriweb
• Metrics: ...
Rich Internet Application
… are web applications that have most of the characteristics of
desktop applications, typically ...
Vidéo
Pause
Next
Play
Pause
Photos
Next, previous
Application (flash)
Next, previous
Interaction
Rich Media - CT Challenge
• Objects Structure
– Vidéos, Audio, photos, text & apps
• Actions Structure• Actions Structure
...
BBC iPlayer Reaches 75 Million Downloads,
Video On Demand Service Still Growing
“Media” experience are increasingly defined less by the
platform and more by the community
http://www.flickr.com/photos/ha...
CONFIDENTIAL
4
Is It Still TV ?
In 3,5,7 years: Digital & Television ?
Measurement Challenge is to be faced !
Digital TV =
Mass Media
Fragmentation
Smart PeopleMeter
« Petite
Audimétrie »
Sound...
Is the only winning
move not to play ?
As a conclusion … CIM – Tagline ?
It’s not a game,…
but a correct, concrete, and us...
Thanks for Listening …
+ 32 / 496 26 06 88
Messenger: hugues@live
Mail: hugues.rey@mediabrands.be
Blog: www.rey.be
Twitter...
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HUGUES REY GRP 19 10 09 5.3

  1. 1. SPECIAL CIM MORNING 19/11/09 Cinema & Internet Is the only winning move not to play ?
  2. 2. Internet & Cinema ?
  3. 3. Une question toute simple: dans quels Film(s) l'informatique, internet ou l’ordinateur a un rôle principal ? eXsistenz Tron Hackers Die Hard 4 You have got mail Wargames Operation Espadon Jumanji Electric Dreams Minority Report Matrix i-Robot eXsistenz
  4. 4. 3th of June 1983 … The only winning move is not to play ! Is it a game,… or is it real?
  5. 5. CinémaCinéma
  6. 6. 28 Pages / 48 Blocks Cinema Section R Bloc 46 - 1/3 Page (#25) Last 12 Months With WhoBloc 46 - 1/3 Page (#25) 11 items With Who Type of movie you like Questions 32 to 35 Last 12 Months – Where - Frequency
  7. 7. Cinema – Total 15+ - Last Period - PMP 5 6 7 8 0 1 2 3 4 2000 2001 2002 2003 2004 2005 2006 2007 2008
  8. 8. Cinema Average Profil Male (105) 12 – 39 Years old (179) Social Classes 1-4 (130) Brussels (130) – Walloon Brabant (142)Brussels (130) – Walloon Brabant (142) French Speaking (110) Life Stage 1-2-3 … + 11 Manager – Student (123) With Children (125)
  9. 9. Cinema: The Basics (Bloc 46) 64 73 73 18-54 SC 1-4 W 15-34 M 15-34 10 11 25 In group No answer With 2 19 47 57 55+ Total 18-54 Last 12 months ? (in %) 2 8 9 Alone With the kids with family With Who ? (in % of Cinema Users) (1+ anwser)
  10. 10. Cinema: The Basics 8% 11% 13% 15% Romantic movie Thriller Action/adventure Comedy 3% 4% 4% 5% 5% Musical Horror Drama Science fiction Animation What do you prefer (in %) (1 answer) - Very Much
  11. 11. Choosing a movie in couple seems to be a nightmare ;-) 40 60 80 100 120 140 160 180 0 20 40 Women Men
  12. 12. 2008 - Box Office: Screenvison vs BoxOfficeMojo.com ScreenVision Visitors BoxOfficeMojo $ 1Bienvenue Chez les Ch'tis 1.055.515 1Bienvenue chez les Ch'tis $10,746,995 2Loft 884.836 2Loft (2008) $9,168,516 3Kung Fu Panda 618.605 3Madagascar $6,565,460 4Asterix Aux Jeux Olympiques 600.711 4Indiana Jones $5,983,284 5Madagascar: Escape 2 Africa 582.641 5Kung Fu Panda $5,827,314 http://boxofficemojo.com/intl/yearly 5Madagascar: Escape 2 Africa 582.641 5Kung Fu Panda $5,827,314 6Quantum of Solace 527.824 6Astérix aux jeux olympiqu $5,748,393 7Indiana Jones 507.205 7Quantum of Solace $4,752,556 8Wall-E 489.378 8The Dark Knight $4,435,611 9Dark Knight (The) 454.468 9Wall-E $4,282,430 10Mamma Mia! 420.856 10Hancock $4,227,894
  13. 13. Rank Movie Title Gross Release 1Ice Age: Dawn of the Dinosaurs $9,436,775 7-janv 2Harry Potter and the Half Blood Prince $9,106,866 juil-15 3Angels & Demons $4,697,032 mai-13 4Inglourious Basterds $4,283,349 août-19 5Slumdog Millionaire $3,794,750 janv-14 6Fast and Furious $3,357,800 4-août 2009 - http://boxofficemojo.com/intl/yearly 6Fast and Furious $3,357,800 4-août 7The Curious Case of Benjamin Button $3,305,657 2-avr 8Bolt $3,284,544 2-nov 9Transformers: Revenge of the Fallen $2,966,917 juin-24 10The Proposal $2,937,703 juin-17
  14. 14. Digital & 3D – (Source: Screenvision) 30 – 3D 120 Digital 440 Total
  15. 15. 3D – Movies !
  16. 16. IDTV & Cinema (Bloc 45 & 46) 35% of Affinity with the cinema users is 125 28% of the Belgians have access to IDTV 35% of them rent movies on IDTV 125
  17. 17. Internet (& Digital?)Internet (& Digital?)
  18. 18. Challenges we have to face • Ability to (still) develop understandable theories • Unique content on multiple platforms & Convergence with traditionnal media • Emerging of the new channels practices • Emerging of new business practices (non adapted reporting or measurement) • Exhaustivity of the offer
  19. 19. Digital communication is larger than display & sponsoring Display Search CPA Social Blue tooth Short Code … Content Gaming UGC RSS Viral Seed Co Regist. I. M. Affiliate Widgets
  20. 20. CIM & Internet (& Digital) 1 Main Block (Bloc 42) Other Multiple References (buying process) (7) Digital Equipment (including mobile & IDTV) 24/7 600 tags + 2 editions / year + 300 references
  21. 21. Internet … 60 Items x frequency (Bloc 42) Communicate Free Donwload Inform Internet Paying Donwload Entertain E-shopping
  22. 22. 67 % of Belgian Surfers – 6 x more in 10 years ! (PMP) 40 50 60 70 0 10 20 30 1999 2004 2009
  23. 23. 2009 - Belgian Surfer Average Profil Male (115) 12 – 54 Years old (179) Social Classes 1-4 (132) Nielsen 123(VL) (104) Life Stage 1-7 … + 11 Manager – Employee – Student (150) With Children (130)
  24. 24. 18 x more 55+ surfers in only 10 years (Total - PMP) 18 2004/1999 2009/1999 3 3 2 3 3 6 5 5 3 5 4 Total 18-54 M 15-34 W 15-34 18-54 SC 1-4 55+
  25. 25. Let’s focus 55-64 yo (Surfers)/Non Surfers 55-64 years old: 13,7% of the 12+ Belgian 48% 52%48% Surfers Non-Surfers
  26. 26. Affinity 55-64 Surfers 91 102 141 110 TV TOTAL RADIO TOTAL CINEMA TOTAL TRAFFIC TOTAL 107 107 115 94 91 DAILIES NATIONAL WEEKLIES NAT MONTHLY+FORTNIGHTL… FREE PRESS NAT TV TOTAL
  27. 27. Affinity 55-64 Surfers 94 119 111 89 107 Fairs/shows Exhibitions/Musea Disco/dancing Sportsmanifestations Have a drink with friends 112 93 117 138 124 94 Dinner with friends Fastfood restaurant Restaurant not professional Theater/Classical Concert/opera Popconcert/Festivals Fairs/shows
  28. 28. Affinity 55-64 Surfers 104 103 A meal without wine is not a real Consumption different drinks outside house Like trying new beverages 101 105 110 96 98 100 102 104 106 108 110 112 Avoid buying sweetened drinks Whisky/gin/coktails special occasions A meal without wine is not a real meal
  29. 29. Affinity 55-64 – Metriprofil (November 2008 April 2009) Net reach % Index [GRP] Pageviews 1[microsoft] Windows Live Website (P) 23,8 68,7 58.561.968 2[microsoft] Windows Live Hotmail (P) 20,9 68,4 56.030.716 3[beweb] BEWEB (Daily News) (T) 14,6 89,2 7.476.207 4[persgroep] HLN.be - 7sur7.be Website (P) 14,5 69,5 7.980.1794[persgroep] HLN.be - 7sur7.be Website (P) 14,5 69,5 7.980.179 5[skynet] Skynet Website (P) 14,2 104,9 6.950.112 6Adlink - Wom 34-44yo 14 87,1 5.751.311 7[spotter] Het Nieuwsblad 13,9 91,5 5.783.958 8[microsoft] MSN Belgium Website (P) 12,6 87,8 9.308.798 9 [microsoft] Windows Live Hotmail (Windows Live Hotmail (NL)) (S) 11,8 61,9 26.450.620 10[beweb] BEWEB (Women) (T) 11,1 60,7 1.400.094
  30. 30. Affinity 55-64 – Metriprofil (November 2008 April 2009) Net reach % Index Pageviews 1[tvieditions] BEL RTL 0,6 303,5 225.501 2[roularta] Plusmagazine.be 3,6 276,6 245.831 3[jobscareer] Rendez-Vous - Jobscareer (B) 0,2 235,5 13.384 4[skynet] Skynet (Automotive) (D) 1,3 234,5 155.5014[skynet] Skynet (Automotive) (D) 1,3 234,5 155.501 5[tvieditions] Youmaketv 0,2 233,3 43.507 6[trustmedia] SeniorenNet 6,2 223,3 3.669.405 7[sanoma] XQuis 1,1 215 64.013 8[eurokom] BrusselsLife 0,8 206,1 40.626 9[beonweb] Famiweb 0,4 195 204.875 10[persgroep] HLN.be - 7sur7.be (7sur7 METEO) (S) 0,8 182 86.075
  31. 31. instant messenger free download music on line radio economical info watch videos on line sports information info new technologies consult Yellow pages read newspapers on line cultural information info studies/work info purchase products Frequence touristic information TV programs/meteo news info personal interest maps/routes e-mail Internet … 60 Items x frequency (Bloc 42) 0 10 20 30 40 50 60 sell personal stuff personal blog free download games forums leave opinion on blog free download films/videos put pictures online job opportunities specialised website purchase train/plane tickets job opportunities corporate website on line TV free download software consult immo website purchase holidays reservation cultural activities arrange administrative things chat instant messenger Once a day or more Many times a week Once a week Once a month or more Less than once a month
  32. 32. PMP & Social Media … (Social Network, Micro- Blogging, …) 20 25 30 Personal blog Leave opinion on blog Put pictures online 0 5 10 15 Total 18-54 M 15-34 W 15-34 18-54 SC 1-4 55+
  33. 33. A Landscape in mutation (Metriweb 2003 – 2008) Out: Portals In : Social Network - Web Tv - Dailies Average2003 Average 2008 Rk Monthly Regular users Rk Monthly Regular users 2008/2003 M S N Belgium 1 2.370.931 M S N Hotmail 1 5.053.270 /// Skynet 2 1.496.044 M S N Belgium Website 2 3.837.858 162% Telenet Breedband 3 814.599 Skynet Website 3 2.864.716 191% M S N Member Directory 4 984.291 HLN.be - 7sur7.be Website 4 2.325.784 - Belgacom Net 5 515.721 NETLOG 5 2.171.720 - Infobelcom 6 455.388 VRT media 6 1.780.157 /// Tiscali 7 453.820 Het Nieuwsblad 7 1.696.202 Pages d’Or - Gouden Gids 8 622.252 Pagesd'or - Gouden Gids 8 1.622.408 261% De Standaard Online 9 325.289 Zita Website 9 1.421.514 175% Start Be 10 490.034 SKYROCK Website 10 1.396.947 - LookNmeet 11 296.096 Kapaza 11 1.370.916 - Le Soir en ligne 12 260.906 2dehands.be - 2memain.be 12 1.353.640 - Tijd Net 13 197.193 De Standaard Online 13 1.083.329 333% Vdab 14 274.345 Immoweb 14 888.843 414% T V 1 15 254.050 Vlan Website 15 856.124 /// VTM 16 337.338 Dailymotion 16 849.645 - Références.Vacature.com 17 340.766 LeSoir.be Website 17 740.178 284% Sport.be 18 198.653 De Tijd Website 18 737.045 374% Scarlet 19 176.801 RTL INFO 19 720.573 /// Gazet van Antwerpen 20 177.636 CommentCaMarche 20 717.296 Rendez-Vous (fr) 21 124.717 Gazet van Antwerpen 21 667.116 376% Immoweb 22 214.606 GARAGE TV 22 617.296 - Ad Valvas 23 218.252 SeniorenNet 23 610.346 Place.to.be 24 148.178 koopjesnet.be 24 608.074 DH Net 25 133.094 Zoom in TV 25 607.836 -
  34. 34. « Mobile is the new Web » … but when ? 60 70 80 90 100 GSM GSM 3G (UMTS) Type iPhone 0 10 20 30 40 50 60 Total 18-54 M 15-34 W 15-34 18-54 SC 1- 4 55+
  35. 35. Internet / Digital Measurement Next ChallengesNext Challenges
  36. 36. Challenges ! • Better Exploitation Tool ! • New Currencies • Time spent - Tag 5.0 ? • Metriweb vs Metriprofil • « Human User » vs Computer • Rich Media … and the next « digital » evolution
  37. 37. Better Exploitation Tool Call for tender – 28/10/2009 (16:00) « Chers Messieurs, La mesure du trafic internet en Belgique a été confiée par le CIM à MetriWare jusqu’au 31 octobre 2012. La publication des résultats CIM Metriweb est actuellement réalisée par DouWère via le site du CIM. Le CIM voudrait étendre et améliorer l’accès et l’exploitation de données CIM Metriweb. C’est pour cette raison qu’il invite des fournisseurs de logiciels à intégrer les résultats CIM Metriweb dans une application de logiciel. La Commission Technique Internet a à cet effet rédigé un cahier des charges qui reprend en détails toutes les définitions ainsi que toutes les conditions d’utilisation et de publication. »
  38. 38. TimespentTimespent Tag 5.0Tag 5.0
  39. 39. CIM Internet dual Measurement • count model, measures traffic on websites • Universe = subscribers to Metriweb • Metrics: Visitors, visits, page requests = COMPUTERS MetriProfil (MPF) = sample based model • Measures surfing infrastructure, - behaviour, socio-demo’s • Volume weighing based on MetriWeb => gross • Socio-demografic weighing based on PMP • = HUMANS 39
  40. 40. Rich Internet Application … are web applications that have most of the characteristics of desktop applications, typically delivered either by way of a standards based web browser, via a browser plug-in, or independently via sandboxes or virtual machines. Examples of RIA frameworks include Ajax, Curl, GWT, Adobe Flash/Adobe Flex/AIR, Java/JavaFX, Mozilla's XUL and Microsoft Silverlight … Or Streaming Video & Audio !
  41. 41. Vidéo Pause Next Play Pause
  42. 42. Photos Next, previous
  43. 43. Application (flash) Next, previous Interaction
  44. 44. Rich Media - CT Challenge • Objects Structure – Vidéos, Audio, photos, text & apps • Actions Structure• Actions Structure – Play, pause, next… • Taxonomy
  45. 45. BBC iPlayer Reaches 75 Million Downloads, Video On Demand Service Still Growing
  46. 46. “Media” experience are increasingly defined less by the platform and more by the community http://www.flickr.com/photos/hankins/
  47. 47. CONFIDENTIAL 4 Is It Still TV ?
  48. 48. In 3,5,7 years: Digital & Television ?
  49. 49. Measurement Challenge is to be faced ! Digital TV = Mass Media Fragmentation Smart PeopleMeter « Petite Audimétrie » Sound Matching Plateform Multiplication = Interactivity = Unique Actions LogFiles Like Solution ? RIA
  50. 50. Is the only winning move not to play ? As a conclusion … CIM – Tagline ? It’s not a game,… but a correct, concrete, and usable representation or accountability of the reality
  51. 51. Thanks for Listening … + 32 / 496 26 06 88 Messenger: hugues@live Mail: hugues.rey@mediabrands.be Blog: www.rey.be Twitter: huguesrey Skype: Yugsxiii Second Life: Yugs Bournemouth Linkedin: http://www.linkedin.com/in/huguesrey

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