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Growth Hacking - There's No Silver Bullet.

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“Growth hacking is experiment-driven marketing executed by people who don’t need permission or help to get things done.”

Be sincere.
Solve real problem.
Speak human language.
See in the holistic picture.
Make small wins by lead bullets.

DO THINGS THAT DON'T SCALE.

Published in: Marketing
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Growth Hacking - There's No Silver Bullet.

  1. 1. Growth Hacking – There’s No Silver Bullet.
  2. 2. Outline About Me About the Team How’s a startup like? What is growth hacking (to me) No silver bullet – Do things that don’t scale Conclusion & one-line Quote Say hi! chatelle.yhchao@gmail.com
  3. 3. About Me YuHsuan Chao 趙育萱(born Dec. 1992) Education National Taiwan University(一個都沒畢業) Physics (2011 ~ 2014) Foreign Languages and Literatures (2014 ~) Taipei First Girls High School (還好這個有畢業) Experience Research Intern/Assistant Academia Sinica Institute of Astronomy and Astrophysics (2011) Institute of Applied Mechanics, NTU (2012 ~ 2014) Carousell summer intern for Taiwan soft launch (2014) Say hi! chatelle.yhchao@gmail.com
  4. 4. About Bosion 無熵 Founded in Oct. 2014 (Still Self-funded at this point) 2 Developers + 1 “CAO” - Team Building How to get engineers for your team https://blog.thelexicon.rocks/how-to-hire-engineers-at-the-seed-stage - CAO = Chief Anything Officer Tactics when you’re poor Lean + Hack + Move Fast (and break things all the time; fix them later) + (try to be) Relentlessly Resourceful Say hi! chatelle.yhchao@gmail.com
  5. 5. How’s a startup like? Say hi! chatelle.yhchao@gmail.com
  6. 6. “A startup is a company designed to grow fast.” - Paul Graham Say hi! chatelle.yhchao@gmail.com
  7. 7. Growth Hacking – the AARRR Model http://startitup.co/guides/374/aarrr-startup-metrics Say hi! chatelle.yhchao@gmail.com
  8. 8. Growth Hacking is all about… Referral programme? (e.g., Dropbox) Email signatures? (e.g., “Get your free email at Hotmail”) Cross-posting? (e.g., Instagram) Viral marketing? Content/SEO strategy? A/B testing and Analytics? …...? The Six Simple Principles of Viral Marketing http://webmarketingtoday.com/articles/viral-principles/ Say hi! chatelle.yhchao@gmail.com
  9. 9. Growth Hacking is all about… Referral programme? (e.g., Dropbox) Email signatures? (e.g., “Get your free email at Hotmail”) Cross-posting? (e.g., Instagram) Viral marketing? Content/SEO strategy? A/B testing and Analytics? …...? The Six Simple Principles of Viral Marketing http://webmarketingtoday.com/articles/viral-principles/ Say hi! chatelle.yhchao@gmail.com NO!!!
  10. 10. “Growth hacking is experiment-driven marketing executed by people who don’t need permission or help to get things done.” - Rob Sobers Growth Hacking = People + Process http://robsobers.com/growth-hacking-people-process/ Say hi! chatelle.yhchao@gmail.com
  11. 11. Every Marketer Should Be Technical https://moz.com/blog/every-marketer-should-be-technical Say hi! chatelle.yhchao@gmail.com
  12. 12. “Whenever you hear anyone talk about ‘growth hacks,’ just mentally translate it in your mind into ‘bullshit’.” - Paul Graham Growth Hacking Is Bull http://marketingland.com/growth-hacking-is-bull-69635 Say hi! chatelle.yhchao@gmail.com
  13. 13. There’s no silver bullet. Be sincere. Solve real problem. Speak human language. See in the holistic picture. Make small wins by lead bullets. Growth Hacking Is Bullshit https://blog.intercom.io/growth-hacking-is-bullshit/ Say hi! chatelle.yhchao@gmail.com
  14. 14. Do Things That Don’t Scale In Startups http://fundersandfounders.com/do-things-that- dont-scale-in-startups/ Do Things That Don’t Scale http://paulgraham.com/ds.html It’s the CEO’s Job to Email the First 1000 Signups http://thestartuptoolkit.com/blog/2011/10/its-the- ceos-job-to-email-the-first-1000-signups/ Say hi! chatelle.yhchao@gmail.com
  15. 15. “Walk a mile you’ll never forget.” 紙上得來終覺淺 絕知此事要躬行 Say hi! chatelle.yhchao@gmail.com

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