Youzus episode 5


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Youzus episode 5

  1. 1. • Social Media Advice • • Interviews with Social Media Rockstars • • Creative Articles • Your one-stop shop for all things social media. INFLUENTIAL’S OF THE MONTH Here is a list of people who stood out in our eyes over the last month... give them a follow on Twitter! @FarahnazAmir Author, Tea Connoisseur, Love, Light & Namaste @Black_Rose_ENT Entrepreneur, Publicist, Brand Development @jianghomeshi Host and Co-Creator of Q on CBC Radio and CBC TV @DigitalPhotoTrk0 Digital Photography: the best posts about Digital Photography Tricks and Tips @joyoushealth Founder of Joyous Health Inc. Holistic Nurtitionist CNP/RNCP, Author, 2 The Youzus Report
  3. 3. Creative Driver 4 The Youzus Report Written by Sonya Gill
  4. 4. CREATIVE DRIVER Usually in every issue of The Youzus Report I like to speak about all the new things that are going on at the Youzus headquarters. And while everything usually sounds great and dandy, it’s not always sunshine and rainbows. We literally sat there like a family and had a pow wow session. It was as if we had turned into siblings at one point. It was quite amusing now that I look back on it. But I have to say that that moment will forever be one of my favorite Youzus moments. It was the moment we truly had a Let me elaborate.... team breakthrough. It was as if we shed some serious over due skin and were reAbout two weeks ago, things got really born as a team twice as strong. heated around the office. In the midst of deadlines, difference of opinions and just Thus, from that moment was also born a an all in all stressful moment, the team brand new, twice as packed, Youzus Rehad a breakdown. But it was the type of port and a crazy tech project that is soon breakdown that all relationships need to to be launched! Maybe re-born would be a go through at some point during their bit of an understatement?;) growth, because without it you can’t break off from the old to build the new. And that is exactly what happened. the Youzus Report 5
  5. 5. Written By Suruthi Ragulan An Idiot’s Guide to Online Etiquette I read a lot of blogs. Some may say too many – but I try not to listen to them mostly because they sound like people who enjoy bike rides in the park and my only interaction with nature is my rolling hills screensaver. So, as someone who spends too much time in artificial light with my increasingly near sighted eyes glued to a computer screen, I know a little something about comment wars. It always starts so suddenly. There are a few comments, mostly positive, sometimes neutral and then out of nowhere you get that one voice of dissent. My problem is not with opposition. Sometimes, here on TC we talk about things that are controversial. We’re happy to do this. It’s one of the ma jor reasons Tamilculture was even started- to become a platform for the many different voices in the Tamil community worldwide and opposition is a natural part of that. menter’s position through before you post a response. Take the time to analyze why this person may have a different take on things, and what brought them to that conclusion. Don’t: Arbitrarily choose a random piece of the article that irks you and zero in on it. Don’t like the title? Let the world know! Font a little too bold? Use caps lock and make sure the person knows how they are letting the entire community down! Do: Understand that we are individuals comprised of different experiences, perspectives and personalities. That sometimes disagreement is good because it shows us the diversity that exists withBut, like so many things in in the human race. Being life, there’s a right way and a able to disagree in a healthy wrong way to do it. way on the Internet teaches us how to disagree with othDo: Rationally think the ers in real life. Realize that author’s or another com- this is a skill that is crucial to 6 The Youzus Report navigating the rich diversity of the Tamil culture and life in general. Don’t: Take your own personal experience as a universal truth. Assume that if someone doesn’t agree with you they are out to destroy the entire community. Conclude that if someone believes in something that you don’t that they hate Tamil people. And kittens. you Do: Appreciate how hard it can be to write. This author is putting themselves out there in a personal and brave way. That takes a lot of courage, especially when the topic is difficult or controversial. Take a moment to understand that writing is difficult and being judged for it is even more so. Even if the opinion may be one that you disagree with, respect the author’s attempt to shed some light, or offer a new perspective on an issue. Don’t: If someone has a different opinion, ask, nay tell them to make you tea! This is especially true if the dissenter is a woman. The Tamil Culture is constantly evolving and conflicting opinions are a result of that process. Healthy debates and discussion help us all become better and respect is a key part of that. So, let’s play nice. *This article is property of See more at
  6. 6. Advertisement the Youzus Report 7
  7. 7. #DoingItRight Written by Leah Bae
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  10. 10. Written by Holly Rode Article Top 5 Is there a PA (Pinners Anonymous)? Because there should be. Pinterest, the sharing website that’s taken the internet by storm, is more addictive than Candy Crush. You start clicking through a few pictures and before you know it, the sun’s gone down and you’ve spent hours sharing and pinning the things you like to your various boards. Boards lowers covet his collection of boards, which range from sleek Free Fonts to gorgeous ideas for a Man Garden. 99 boards and counting, her pins can inspire you to get in awesome shape, and throw an unforgettable bash to celebrate it. Also check out her ‘Products I Love’ board, Joy Cho/Oh Joy! One of the most popular Pin- which showcases her quirky, ners, Cho has over 10,000 trendy style. pins, focused on kids fashion, tasty food, party planning and beauty. A designer and blogger based in L.A., her whimsical style and focus on positivity come across in When you’re new to Pinter- her boards, which are orgaest, it can be hard to know nized down to the last detail where to start – there’s so – check out Floored, which is much to see! Make your first literally a board of beautiful time a little smoother by flooring and tiling. starting out with these five great boards. Best of Pinterest Photographers Daniel Bear Hunley A writer from Texas with a southern style and an appreciation for hipster style, design, food, and men’s fashion, Daniel Hunley has a great eye. His over 1 million fol- This group board is shared, meaning that many photographers are able to contribute. The photo subjects vary from detailed nature shots to professional portraits, with plenty of gorgeous landscapes that will have you planning your next vacation spot. With over 750 contributors and counting, you can easily find a photographer or, find inspiration for your next project. Inge Falappino Inge’s Fitness board alone is enough to keep you in new exercise routines for the next year, but her party planning boards are just as great. With Brittany Baughman What would a list of boards be without a crafter? This stay-at-home Mom’s DIY boards are drool-worthy. She has an entire board just devoted to Aprons – where else can you find that? Her Cheats and Tricks board alone has garnered over 5000 likes. A blogger and avid community supporter, you should follow Britney just for her giveaways. HAPPY PINNING :) the Youzus Report 11
  12. 12. Written by Holly Rode Article It can be hard to meet new people to date. Friends are always saying helpful things like, “You can meet someone anywhere – at the bookstore, on the street, even at a grocery store!” Yet, those things never seem to actually happen outside the plot of a romantic comedy movie. In fact, a stranger approaching someone on the street is more likely to get mace in the eye than a phone number. Enter online dating - an opportunity to meet new people from the safety and comfort of your own home, without the risk of in-person rejection. Now the only question you have to ask yourself is, are you doing it right? This new dynamic means a new set of rules, and the rules for online dating are (luckily!) much simpler than you’d expect. Read on for Do’s and Don’ts that will help you navigate the online landscape. DO’S Do have fun with it! Dating is fun, especially the start of a relationship. Let yourself enjoy the process of getting to know new people and having new experiences. Do be honest. When creating your profile, be truthful. The point of the process is to get to know someone – that’ll be hard to do if you’re not revealing your true self. Do post more than one picture of yourself. Posting only one picture implies that you have something to hide. Don’t be afraid to show your personality through photos of places you’ve been or hobbies you love. Do be yourself. Don’t worry about what the other person thinks of you – you want to be with someone who accepts the real you, so make sure you show them who exactly that is. Do meet sooner rather than later. If you’re talking to someone you’re interested in, don’t be afraid to meet up with them and see if you have a connection. Make sure your first meeting is in a comfortable, public place. // DON’TS Don’t post an old photo if you look differently now. Be upfront about your appearance. If you’re dishonest about that, your date will wonder what else you’re hiding. Don’t be too aggressive. Take the time to get to know someone, keeping in mind that everyone’s comfort level is different. Without body language cues, it’s harder to tell if you’re coming on too strong, so err on the side of caution. Don’t put all your eggs in one basket. Don’t immediately take your profile down after one great date – keep your options open and continue to slowly get to know other people until you’re sure you’re monogamous. Don’t tell them your life story. Leave something to talk about when you meet in person. Don’t lead people on. If you realize that you’re not interested, be upfront and honest. You’re both online looking to find a partner. If they’re not the one, there’s nothing wrong with that – you can both move on to the next one. the Youzus Report 13
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  14. 14. Written by Sen Vetti Article KILLEd THE BLOG STAR So whatever happened to blogging these days? Or the lack of it? Once upon a time, everyone and their grandma had a blog. But blogging has lost popularity big-time. So what happened? I think blogging hit its zenith in 2004 and around early 2005. Back then anybody who was a somebody had a blog. But the blogging craze slowly started to recede ever since, with blogging frequency diminishing and blogs eventually retiring altogether. I’m not sure how blogging reached such mass popularity, then sizzled and died so quickly. Perhaps the novelty wore off - like ICQ and Geocities and AsianAvenue and Friendster and MSN before it. Maybe people suddenly got lazy. Maybe it’s reflective of shrinking attention spans. Or maybe people learned “... uhh crap, this stuff I write could actually be used against me.” I also think Facebook killed the blog star, though even Facebook is starting to get tired and trite now. But unlike most fads, blogging is one that I hope will make a resurgence. Perhaps it’s just the voyeur in me, but I actually take a genuine interest in people’s lives, their thoughts and their experiences. It’s all the more illuminating when you read a blog by a person you care for or are intrigued by. Blogs give an interesting window into the insights of that person. People will say stuff on blogs they won’t say in person, or reveal interesting tidbits about themselves that you would not have learned otherwise. It makes for a great learning experience. All of this is symptomatic of our endemic fad culture, where everyone hops en masse on board the bandwagon of the latest trendiest craze, then quickly hops off when that craze loses steam and it’s no longer cool. Like when the Leafs make an improbable playoff run, and suddenly everyone’s Phil Kessel’s #1 fan. Or tamagotchis. Which is why I hope blogs And the half-life of each pro- come back. But I don’t think gressive fad is shrinking so they will and that’s a shame. much so that fads catch fire and die quicker than ever. Fad mortality rates are on the rise. the Youzus Report 15
  15. 15. Written by Sonya Gill Interview IN TER VIEW ANGELA AIELLO 16 The Youzus Report
  16. 16. Sweet, bubbly, kind and intelligent would be the words I would use to describe her and we can’t wait for you to meet her either. As I walk towards the new iYellow doors for my first wine tasting in Toronto, I can’t help but notice the fresh new graffiti on its’ front doors. I also can’t help but feel a sense of happiness knowing that this was going to be one of the first wine events the host would be holding in her new venue. I could only imagine the journey she must have embarked upon before arriving at one of her many ‘final’ destinations. After all, I had been following this wine dynamo’s journey since I first moved to Toronto 10 years ago. As my friend and I walk inside, I’m simply blown away. The ambiance is perfect. Every wine glass is set up so strategically that you feel you can orchestrate symphony like music from them. The people are social, the food is great, and the music is just right. I almost feel like I’m at a swanky bar on the lower east side in New York. So who and what am I speaking about? I’m speaking about a bright young woman by the name of Angela Aiello who is the brainchild behind her 10,000 plus member wine club called iYellow (a clever play on her last name). And the reason we chose to showcase her in our issue is because this woman built her company from After all, we love people who are social. You started as your blog, can you tell us about your journey? iYellow Wine Club started as a blog in 2006 as an additional way to communicate with my friends about wine . I actually began working in wine when I was 16 and have never really left (I began as a buser at a winery restaurant). I worked at wineries for about 10 years including a wine store down- “BE YOURSELF. BE AUTHENTIC. People will only connect with your brand if they feel you are REAL.” town Toronto and the wine club ran in the background after my time and I’ve been full time as a wine professional for the last 3 years. During that time I was also throwing wine house parties and friends would bring friends and we would all drink wine together. I use to rent buses and bring my friends down as well. To date, we still do the exact same thing (event, classes + tours) just on a bigger scale because we have 10,000 members. I’ve had incredible opportunities due to the rising trend in wine consumption and have been able to do some incredibly fun things, like be a wine model, travel the world as a writer and be on TV. It’s been such a fun ride, and there are so many fun and exciting things left to do! Most recently we opened a wine cave through the club, and that is a ma jor dream of mine to come true. It’s truly an extension of my home and soul. I’ve had to do some serious research and trial and error into how to make money at everything, but “hard working” is my middle name and my background and interest in brands and marketing has helped immensely as well. Would you say you grew your brand entirely online? I would say that iYellow Wine Club is a community that has been built by our members both online and offline. I may have provided programming, but without our people talking about their experiences both online and offline we wouldn’t have grown like we have. With the insurgence of Facebook and smartphones I think the wine club has grown significantly because people are online and wanting to share. I would say Facebook over the last 7 years has been a ma jor growth asset due to the sharing capacity as well as email communication. iYellow Wine Club has definitely grown quickly because of sothe Youzus Report 17
  17. 17. Interview 18 The Youzus Report
  18. 18. cial media, the best part is that it has grown organically without any marketing money - just people’s excitement and support. That’s pretty cool if you ask me! Explain a time when you experienced an obstacle or failure: Well, one of my worst days ever was when I was auditioning for a TV show that began at 7am and was also simultaneously filming a TV episode for one of the shows I was on regularly on. In the middle of the audition in the afternoon, and due to spreading myself too thin, I really ended up screwing up on my TV segment (which was live to tape)  by forgetting key info. I was literally going from the audition to the TV segment! Needless to say my producer was not happy with me and I spent the afternoon crying and freaking out. I then had to go back to my audition which lasted all day and which I didn’t get. The next day I cut all my hair off, over 8 inches to be exact. It was one of the worst days of failing I can ever remember. What advice would you give to female entrepreneurs? As a woman I love having flexibility around my schedule and the pride and passion to work at a position I created. Being your own boss is very challenging financially and you have to know what’s important to you in a job. What is it you thrive at? What type of culture do you enjoy working in? If you decide that money is secondary (obviously for this you need to decide that money isn’t the reason you’re an entrepreneur - unless you’ve come up with a million dollar idea) you need to figure out what you want to do and contribute to every day. “Once you devote your life or at least a large part of your life to a cause that your soul believes in “you won’t work a day in your life” but rather build your character, define your persona, contribute to a cause, I’ve had a handful of events teach, educate, help peowith extreme weather which ple and live a life that is contributed to challenging full of happiness.” and very stressful event situations - and those were really hard to take emotionally. I haven’t had any MAJOR failure situations, but it has been tough trailblazing in this industry because there’s been a lot of trial and error. I think people in general think work is just something you do for money, when it can and should be so much more. Advice for New Entrepreneurs Being an entrepreneur isn’t easy, if it was, everyone would be one. Here is Angela’s advice for new entrepreneurs: • Be prepared for ups and downs, highs and lows, hard work, hard work and hard work. • Understand that sometimes you won’t make money. • If you work with people who are aligned with you and your vision, make sure to pay them before yourself - they will appreciate it. • No one wants to work with your ego, make your work environment fun and productive. • Only do work you are and will always be proud of. • Say “Yes” to more than less things. • Make friends with everyone you work with, people do business with people not companies. • Be and stay a real person no one likes sales people. • Don’t talk too much, Learn to listen. • Build and share your business philosophy. • Create a community of ambassadors. • Meet with mentors regularly. • Keep yourself motivated by the long term vision of your creation. • Seize opportunities. • Say thank you all the time. • Keep asking the universe to give you what you need. • Stay open and be patient. the Youzus Report 19
  19. 19. Advertisement A place for online specialists to connect with brands. Coming Soon 20 The Youzus Report
  20. 20. Written by Lisa Tyldesley Article Obligatory Rob Ford Post Rob Ford... yeah, we are going there. We don’t necessarily want to, but hey... you got to do whatcha got to do. Here are 7 of our favourite Rob Ford sayings: “I made mistakes, I drank too much, I smoked some crack some time. What can I say? I made a mistake, I’m human.” “I didn’t lie. I don’t smoke crack, I haven’t smoked crack in over a year.” “This folks, reminds me of when Saddam attacked Kuwait and President Bush said ‘I warn you, I warn you, I warn you, do not.’ Well folks, if you think American-style politics is nasty, you guys have just attacked Kuwait.” “Mark my words my friends, this is going to be outright war in the next election and I’m going to do everything in my power, everything in my power to beat you guys” “No, I’m not in any alcohol treatment program, I’m not in any drug treatment program. I have a weight issues. I’ve been training every day.” “It’s typical media: you guys are the same, you’re all cut from the same cloth, you guys can spin it any way you want.” And .... drum roll please! “I don’t appreciate people calling Alana a prostitute, I never had a prostitute here, I’m very happily married at home. I’m happily married, I have more than enough to eat at home.” And if this is something that interests you, we highly suggest giving @shitrobfordsays a glance. ....we’re sorry. the Youzus Report 21
  21. 21. Article 22 The Youzus Report
  22. 22. Written by Holly Rode Article How to Create a Killer Online Resume 123 Kickbutt Lane, Toronto ON (123) 456-7890 | youwill@hire,me Competition in the job market is fierce. To stand out, you need to know the expectations – and completely shatter them. As a job candidate, you have to position yourself to be the one that the recruiter will remember. Get noticed with these tips for creating an online resume that will help get your application to the top of the pile. Write Something a Scanner can Love With the high volume of recruitment, you’ll find that many companies are using online applicant tracking systems, or scanners. Software, not people, is often reviewing your resume, looking for certain “deal breaker” keywords such as a certain number of years of experience, specific titles or program skills. If you don’t build the right keywords into your resume, you may never get the opportunity to speak to someone about the role. Make sure you name-drop in your resume to ensure the best results. Pick the Right Font It sounds silly but font size and type actually do make a difference. Not only can overdoing the font, type or colours, be overwhelming to a recruiter, but certain scanners can’t read complicated fonts. They may actually pick up the wrong words, making it look like you’ve made a spelling error when you haven’t. Stick with a simple font, like Helvetica, Courier or the classic Times New Roman, and never use a font size smaller than 10. Grab their Attention! The first paragraph is your chance to hook them – don’t waste it by telling them your mailing address and sharing a generic objective. Jump right into your experience and what makes you the right fit for a new opportunity. Provide an overall summary of your background, highlighting some great things you’ve done, and get them excited to keep reading. Utilize LinkedIn LinkedIn is a prime spot for recruiters to check you out. Keep your profile up to date, and make sure you write a detailed introduction, outlining your passions and interests. Ask others for recommendations but make them mean something – they should come from people you have directly worked with, who can speak to your quality of work and suitability for similar roles. Think Outside the Box If it’s relevant to your job or industry, you may want to think outside the box when creating your resume. In social media marketing or web design, this is a must – less so for say, an accountant, but if you’re the accountant with the awesome video resume, you’ll be the one that stands out. Consider making your own website, creating a compelling infographic or using Slide Share to outline your skills. This shows potential employers that you’re an innovator with an understanding of how to market yourself. Don’t be intimidated by the sheer number of resume options available – this is your chance to get creative and show your next employer why you should be their clear choice.
  23. 23. Article Written By Sonya Gill The World's Best: Food Edition Ever wanted to know which were the ‘worlds’ best recipes online’? Well we went on a hunger hunt and came up with 3 of the world’s BEST recipes: According to ABC News, Washinton Post, and hundreds of blogs, the Worlds Best Lasagna goes to a man by the name of John Chandler. World’s Best Lasagna Ingredients (Serves 12): • 1 pound sweet Italian sausage • 3/4 pound lean ground beef • 1/2 cup minced onion • 2 cloves garlic, crushed • 1 (28 ounce) can crushed tomatoes • 2 (6 ounce) cans tomato paste • 2 (6.5 ounce) cans canned tomato sauce • 1/2 cup water • 2 tablespoons white sugar • 1 1/2 teaspoons dried basil leaves • 1/2 teaspoon fennel seeds • 1 teaspoon Italian seasoning • 1 tablespoon salt • 1/4 teaspoon ground black pepper • 4 tablespoons chopped fresh parsley • 12 lasagna noodles • 16 ounces ricotta cheese • 1 egg • 1/2 teaspoon salt • 3/4 pound mozzarella cheese, sliced • 3/4 cup grated Parmesan cheese 24 The Youzus Report Directions: In an oven, cook sausage, ground beef, onion, and garlic over medium heat until well browned. Stir in crushed tomatoes, tomato paste, tomato sauce, and water. Season with sugar, basil, fennel seeds, Italian seasoning, 1 tablespoon salt, pepper, and 2 tablespoons parsley. Simmer, covered, for about 1 1/2 hours, stirring occasionally. Bring a large pot of lightly salted water to a boil. Cook lasagna noodles in boiling water for 8 to 10 minutes. Drain noodles, and rinse with cold water. In a mixing bowl, combine ricotta cheese with egg, remaining parsley, and 1/2 teaspoon salt. Preheat oven to 375 degrees F (190 degrees C). To assemble, spread 1 1/2 cups of meat sauce in the bottom of a 9x13 inch baking dish. Arrange 6 noodles lengthwise over meat sauce. Spread with one half of the ricotta cheese mixture. Top with a third of mozzarella cheese slices. Spoon 1 1/2 cups meat sauce over mozzarella, and sprinkle with 1/4 cup Parmesan cheese. Repeat layers, and top with remaining mozzarella and Parmesan cheese. Cover with foil: to prevent sticking, either spray foil with cooking spray, or make sure the foil does not touch the cheese. Bake in preheated oven for 25 minutes. Remove foil, and bake an additional 25 minutes. Cool for 15 minutes before serving. Next up is Joey Campanaro, who is the chef and owner of the Little Owl in New York City - he’s also the man behind the meaty masterpiece that is purportedly the world’s best burger. World’s Best Burger Ingredients (Serves 4): • 1 pound ground beef brisket • 1 pound ground short rib • 4 slices American cheese • 8 slices precooked bacon • 4 homemade buns • Lettuce • Tomato, sliced • Purple onion, sliced • Pickles • Ketchup (suggested brand: Sir Kensington’s) • 1 1/2 tablespoons madras curry powder • 1 1/2 tablespoons cayenne pepper Salt Pepper Directions: In a small bowl, mix curry powder, cayenne, 1/2 tablespoon cracked black pepper and 1 1/2 tablespoons sea salt until combined; set aside. Preheat a grill or grill pan over medium high heat. In a large mixing bowl, mix brisket and short rib until blended; season with salt and pepper. Separate into four balls and flatten into 3/4-inch thick patties. Season both sides of
  24. 24. each patty with spice mixture. Place patties on hot grill or grill pan, cooking for approximately three minutes per side for medium-rare, four minutes per side for medium; top burgers with 2 slices bacon and cover with cheese during the last minute of cooking. Grill buns, turning over once with tongs, until toasted. Cover the burger with the top bun. Layer bottom bun with lettuce, tomatoes, pickles and red onion before adding the burger and top bun from the grill. Serve immediately. Serve ketchup and extra pickles on the side for those who want it. And finally to end or list of ‘The World’s Best’ we have what the Youzus team deems as the best damn salad any of us have ever had. So that being said, we thought it was worthy of having a spot of its’ own! Thanks to for the recipe! Ingredients: • 2 boneless skinless chicken breasts • 4 peppers, assorted colors, halved, stemmed and seeded • 4 tablespoons (60 ml) of olive oil • 2 tablespoons (30 ml) of balsamic vinegar • A heaping spoonful (1 tablespoon/15 ml) or so of Dijon mustard • 1 teaspoon (5 ml) or so of chili powder • A big bunch of fresh basil • 3 or 4 green onions, chopped • A sprinkle or two of salt and lots of freshly ground pepper Directions 1. Prepare and preheat your grill to its highest setting. 2. Halve the peppers and remove the seeds. Toss them in a bowl with a big splash of olive oil and set aside. Whisk together the vinegar, oil, mustard and chili powder to make your double duty marinade/dressing. Reserve a half cup or so of the sauce to act as a salad dressing and put it in a second bowl. Always use separate bowls so as not to contaminate the dressing half with the raw chicken! 3. Toss the chicken breasts in the marinade to coat. Now bring it and the peppers to the grill and cook both sides to perfection. 4. Layer the peppers in a festive salad bowl, thinly slice the chicken breasts and place on top. Add your fresh basil and green onions and pour on your dressing. Pretty and pretty fantastic! All that grilled goodness is ready for the plate. Serve and share! :) the Youzus Report 25
  25. 25. Gift Ideas: For Him apps or the Chrome browser on any device as a remote control.  Whistle Smartwatch 2 All I Want For Christmas Guess what!? No, we don’t care to tell you anymore about Rob Ford….but what we do care to tell you about are some of the coolest gadgets you can get your hands on. Because GUESS WHAT – Christmas is around the corner! Google Chrome Google has come out with a very cheap solution for you. Chromecast is this thing that looks like a USB stick that plugs into your television’s HDMI port, so you can view YouTube, Netflix and more using compatible phone 26 The Youzus Report We all heard about the wearable-tech revolution that was upon us from earlier this year. Well it seems that Sony updates the Android-based smartwatch from last year to the Smartwatch 2 which pairs via NFC or Bluetooth 3.0 and lets you read messages, control music and answer calls.  Whether it comes to food, fitness or calories we all love tracking our routines. But what if you were able to track your dog’s day-to-day ventures? Would be kinda cool huh? Well now you can with this nifty on collar device which will also allow you to track if your beloved canine is in actuality lazy or fit;)  Hippih Bladepad Ever forget your phone at the bar after drinking a few Bladepad for iPhone 5: Are too many on a Friday night? you a gamer? Well this gad- Don’t fret anymore, cause get is just for you – if you you can actually attach this have an iphone of course;) intelligent gadget to your set of keys which will alert you if  you’ve left your prized possession behind! 
  26. 26. Written By Sonya Gill Gift Ideas: For Her We as women all have our go to spots that we like to shop at on the internet. But among so many sites, who’s got time to search through them all? So we took the liberty to cut to the chase for you and summed up 5 of our favorite online stores to shop at! Sorry guys, you’ll have to wait until the next issue! GoJane GoJane is a dedicated team of fashion fanatics, committed to connecting their customers with their own unique fashion style. ASOS ASOS is a global online fashion and beauty retailer and offers over 60,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty. Top 5 Fashion Websites For Women Tobi Tobi is an online boutique serving customers in 100+ countries. Based in California, they focus on in style fashion at amazing prices. Singer22 Launching simultaneously as a retail store and website in 2003. Founder/CEO Jon Singer launched it into the Internet’s most popular fashion destinations. Singer22 is used to seek out new and up-and-coming brands. NastyGal Based in America, NastyGal is a trendy vintage online retailer specializing in shoes, clothing and accessories for young females. They boast an audience of over 550,000 in 60+ countries. the Youzus Report 27
  27. 27. 28 The Youzus Report
  28. 28. Written By Allan Rajadurai Social Media and the Sea of Brainless Zombies Uncle Ben said it best: “With great power comes great responsibility”, yeah I know it’s the worlds biggest cliché, but no matter how corny and how loud it makes you groan it’s still as true as it is now. Without social media, we wouldn’t be able to communicate with the world around us and share our thoughts, ideas and latest news. Social media is a good thing. But only in the hands of those who know how to use it. I grew up in the early ages of the Internet; you know back when Google wasn’t really a thing, when we still had to go to libraries and when there were only 150 Pokemon. With any fancy new piece of technology were always taught to never trust it or risk demonic possession or whatever else they said to scare kids. And that’s how I felt, and still feel, about the Internet. I still question everything I read and I try to research as much as I can before I build any sort of opinion. There are a lot of places (that are not called Wikipedia), to get good, reliable information. One of those places is not social media. Yes, I agree that there are some great people to follow who will post important information, but some of the stuff out there is crap. It’s easy to believe what we read on our social media channels without thinking twice about it. Sometimes we’ll read a tweet, watch a video or like a status without really knowing or trying to find out the full story. The biggest and most obvious culprit was the Kony 2012 campaign by Invisible Children. It was a combination of one the best marketing campaigns and proof of our generations’ inability to do more research on what we stumble upon online, or a nice a version of saying that most people are way to gullible. Kony is a terrible person, there’s no doubt about it. But the Kony film fails to inform its audience of important information. For instance, the video does not clearly inform viewers that Kony has not been in Uganda since 2006. It misled audiences into believing that the situation was worse than it actually was. It portrayed the country as one that was worn torn. All this information was a Google search away, but it didn’t stop the ‘slacktivists’ from coming out in full force. People sold bracelets, plastered posters on light poles and even tried to organize protests to catch a man who hasn’t been active in six whole years. I’m not saying what Invisible Children was doing was bad. They had good intentions but they withheld several important facts about the whole situation in Uganda, thus making it seem a lot worse than it actually was. In fact, Ugandans that saw the film were outraged. In one particular screening, the audience even began to throw objects at the projector. As more and more accurate information began to trickle out, the ‘hype’ surrounding the Kony campaign began to slow down. Former supporters quickly started to forget about something that they had so passionately advocated for a few weeks ago. I can assume all the shirts and posters went to same place that the Spurs 2013 NBA Championship hats went. Just imagine how different the whole Kony 2012 situation would have played out if someone just searched the story before hand. The whole situation is our modern society proving that we don’t think anymore. That the idea of not trusting everything you read is dead. We live in an age where we are lucky to have a wealth of information at our fingertips. We don’t need to go to make the trek to libraries and dig through a sea of information like we did in the past. Yes, we may have the Internet anywhere and everywhere we go, but we still believe everything that shows up on any of our social media networks. Social media prevents us from thinking. We have stopped questioning things. We accept everything as the absolute truth. That’s not the attitude that has gotten human kind to the point it is at now. Our entire society is built on the fact that we needed to know more, that we question everything, that we learn everything we can about the world we live in. So why stop now? *This article is property of See more at
  29. 29. Creative Director Lisa Tyldesley Publishers Sonya Gill Holly Rode Sen Vetti Kristen Rubisch Leah Bae Special thanks to Angela Aiello for being our cover story. Presented by Youzus Inc. Thank you for reading. See you next month! 30 The Youzus Report