Unpicking your university brand:A breakfast roundtable
Unpicking your university brand:Research findings
Which universities (excl. Oxbridge) have a great reputationQ. People often consider the University of Oxford and Universit...
Reputation in the eyes of studentsQ. ‘Reputation’ is something that is often discussed in relation to universities. For yo...
How are universities seen?
Attributes that feature in these universities’ brands                                        Stimulating and              ...
% who didn’t know ANYTHING about the uni’s brand positioning                                                              ...
96%Positioningawareness
University of Oxford        96% Positioning awareness
67%Positioningawareness
University of St Andrews        67% Positioning awareness
University of St Andrews        67% Positioning awareness
80%Positioningawareness
UCL       80%Positioningawareness
59%Positioningawareness
City University London        59% Positioning awareness
59%Positioningawareness
Loughborough University       59%Positioningawareness
Discussion
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Unpicking your univeristy brand slidecast

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Fascinating new research findings that unpick consumer attitudes to HE brands

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Unpicking your univeristy brand slidecast

  1. 1. Unpicking your university brand:A breakfast roundtable
  2. 2. Unpicking your university brand:Research findings
  3. 3. Which universities (excl. Oxbridge) have a great reputationQ. People often consider the University of Oxford and University of Cambridge to have excellent reputations. What other UKuniversities can you think of that have a great reputation?Base: Youth omnibus – All respondents (1,000)
  4. 4. Reputation in the eyes of studentsQ. ‘Reputation’ is something that is often discussed in relation to universities. For you, what makes up a university’s reputation?Base: Student omnibus – All mentions (2,732)
  5. 5. How are universities seen?
  6. 6. Attributes that feature in these universities’ brands Stimulating and Elite inspiring High graduate Global outlook employability Strong heritage European outlook Great student Business-focused experience Innovative Accessible
  7. 7. % who didn’t know ANYTHING about the uni’s brand positioning Modern university Old university Q. Which, if any, of the following characteristics do you think apply to [University x]? Base: Youth omnibus – All respondents (numbers asked about each institution ranged from 95 to 241)
  8. 8. 96%Positioningawareness
  9. 9. University of Oxford 96% Positioning awareness
  10. 10. 67%Positioningawareness
  11. 11. University of St Andrews 67% Positioning awareness
  12. 12. University of St Andrews 67% Positioning awareness
  13. 13. 80%Positioningawareness
  14. 14. UCL 80%Positioningawareness
  15. 15. 59%Positioningawareness
  16. 16. City University London 59% Positioning awareness
  17. 17. 59%Positioningawareness
  18. 18. Loughborough University 59%Positioningawareness
  19. 19. Discussion

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