Opinionpanel General company presentation


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Opinionpanel\'s general company overview presentation outlining our panels and research services

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  • Opinionpanel General company presentation

    1. 1. Opinionpanel Research First Floor Highbury Crescent Rooms 70 Ronalds Road London N5 1XA Tel: (020) 7288 8789 Fax: (020) 7288 8772 Email: <becky@opinionpanel.co.uk> Overview presentation Becky Lewis Research Director, Opinionpanel
    2. 2. Opinionpanel is… <ul><li>A specialist, fully independent, online research agency </li></ul><ul><li>Concerned with students before, during and after their time at university </li></ul><ul><li>Owner and manager of the UK’s only pre-recruited panel of students, applicants & graduates. </li></ul>
    3. 3. Opinionpanel provides… <ul><li>A full research service via a high-calibre team of researchers with in-house IT and data processing professionals </li></ul><ul><li>Client access to the lives of over 70,000 pre-applicants, applicants, students and graduates </li></ul><ul><li>Accountability to student marketing spend </li></ul><ul><li>Well rewarded, well managed panellists providing valid and representative results. </li></ul>
    4. 4. Mission… To be the leading provider of insight into young people and students in higher education through online market research
    5. 5. A significant market University applicants pa - 500,000 (77% get in) Full-time undergraduates – c. 1 million Of f/t u/g population – 90% from UK (4% from EU 6% overseas) Degrees awarded to f/t u/gs – 270,000 p.a. Academics employed in UK universities – 164,000 Sector expenditure >£20bn 106 universities 62 other HEIs Average students per HEI - 14,000 (50 have more than 20,000) Annual population… Higher Education – the engine room of the Knowledge Economy Average HEI income - £166m pa 16-18 year olds in full time UK education – 1.5m
    6. 6. Students are young and aspirational…but no elite <ul><li>Seventy two percent of 11–16 year olds think they are likely to go into higher education (Sutton Trust / Ipsos MORI 2008) </li></ul><ul><li>Forty percent actually do </li></ul><ul><li>Student life is vastly aspirational – yet mainstream </li></ul>
    7. 7. An important lifetime event A transformative time Career opportunities Brand preferences / loyalties develop Social capital obtained Intellectual advancement Independence
    8. 8. Compelling evidence for internet research <ul><li>The Office of National Statistics research that shows: </li></ul><ul><li>65% of UK households have internet access – 56% with broadband access </li></ul><ul><li>The proportion of households with internet access increases amongst those with A levels and degrees </li></ul><ul><li>Amongst 16 – 24 year olds 93% have used the internet within the last 3 months. None of them have “never” used it </li></ul><ul><li>Amongst 16 – 24 year olds 77% use the internet every day or almost every day and a further 19% at least once a week </li></ul><ul><li>Pretty compelling evidence for justifying internet research amongst students, graduates and our core age group </li></ul>
    9. 9. Full service research Opinionpanel services Sample only Field and tabs Omnibus Surveys Syndicated reports <ul><li>Project design </li></ul><ul><li>Analysis and reporting </li></ul><ul><li>Expertise in student markets for clients in Higher Education, graduate recruiters, </li></ul><ul><li>brands and PR </li></ul><ul><li>Dedicated project managers </li></ul><ul><li>Long-standing, well developed </li></ul><ul><li>reports for: </li></ul><ul><li>Universities (Higher Expectations) </li></ul><ul><li>Banks (Student Account Acquisition </li></ul><ul><li>Study, Student Account Retention </li></ul><ul><li>Study) </li></ul><ul><li>Mobiles (Mobile Monitor) </li></ul><ul><li>New reports under development </li></ul><ul><li>Student Omnibus = weekly </li></ul><ul><li>1000 students, UK representative </li></ul><ul><li>Over 120 universities each week </li></ul><ul><li>Representative by gender, uni type, age and course year </li></ul><ul><li>Fast turnaround </li></ul><ul><li>For research agencies </li></ul><ul><li>Supply Opinionpanel sample to your online survey </li></ul><ul><li>All IT and setup included in the cost </li></ul><ul><li>Supply the UKs largest agencies including consumer sample specialists </li></ul><ul><li>Fieldwork and data processing </li></ul><ul><li>Includes survey scripting </li></ul><ul><li>Customised tables specifications </li></ul><ul><li>Coding </li></ul><ul><li>All managed and executed by highly experienced staff, in house </li></ul>Online qualitative <ul><li>Trained in-house moderators </li></ul><ul><li>Pre recruited groups of target students and young people </li></ul><ul><li>Clients can observe and ask moderators to prompt in real time </li></ul><ul><li>Excellent for evaluating marketing materials </li></ul>
    10. 10. (formerly The Applicant Panel) * 14,000 pre-applicants (16-17 year olds considering HE and HE applicants) * UCAS recruited – no open access * Panellists sent ‘hard copy’ vouchers immediately after completing each q’aire Our panels - profile * Over 60,000 students * Every UK institution * UCAS recruited * ac.uk email verified * 100+ profiling characteristics * £25 Amazon incentive <ul><li>* All former members of The Student Panel (therefore identities assured) </li></ul><ul><li>* Earned points carry over </li></ul><ul><li>*Capacity for longitudinal research </li></ul><ul><li>5,000+ recent grads </li></ul>
    11. 11. Recruiting our panels F2F top-up recruitment (5%) and mentions in press (10%) UCAS invite 16 to 18 year olds from schools and colleges to The Future Panel and first year undergraduates to The Student Panel. Post-graduate students ‘ ac.uk’ email verification
    12. 12. Our panels - benefits <ul><li>Year round access to students and recent graduates </li></ul><ul><li>Unrestricted by academic holidays </li></ul><ul><li>No wastage on fieldwork – you only pay for complete interviews </li></ul><ul><li>Fast fieldwork – normally complete in three working days </li></ul><ul><li>Select sample from over 200 profiling criteria </li></ul>
    13. 13. <ul><li>Real and unique </li></ul><ul><ul><li>The recruitment process means we know panellists are who they say they are </li></ul></ul><ul><li>Questionnaires by invite only </li></ul><ul><ul><li>Unique link to closed questionnaire </li></ul></ul><ul><ul><li>Don’t over invite – 3 or 4 surveys a year </li></ul></ul><ul><li>Specialist research business </li></ul><ul><ul><li>MRS Company Partners </li></ul></ul><ul><ul><li>Panellists know we’re not going to sell to them / pass on their details </li></ul></ul><ul><li>Engaged respondents </li></ul><ul><ul><li>Pre-screening and known demographics make questionnaires shorter </li></ul></ul><ul><ul><li>Generous incentive </li></ul></ul><ul><ul><li>Regular feedback </li></ul></ul><ul><ul><li>‘ Tone of voice’, </li></ul></ul><ul><ul><li>Don’t ‘burn’ sample </li></ul></ul>Getting valid response 50%+ Response rate
    14. 14. <ul><li>Careful recruitment to panel and questionnaires </li></ul><ul><ul><li>Careful panel recruitment (e.g. to whole 1 st year) </li></ul></ul><ul><ul><li>Random samples from those eligible </li></ul></ul><ul><li>Research the population </li></ul><ul><ul><li>Higher Education Statistics Agency provides us with high level population statistics so we can easily create representative samples by setting quotas </li></ul></ul><ul><li>Set quotas </li></ul><ul><ul><li>We routinely set quotas for gender, year and university type </li></ul></ul><ul><ul><ul><li>Russell Group (elite) </li></ul></ul></ul><ul><ul><ul><li>Other ‘Old’ universities </li></ul></ul></ul><ul><ul><ul><li>‘ New’ universities </li></ul></ul></ul><ul><ul><ul><li>Other HEIs </li></ul></ul></ul><ul><ul><li>Can set quotas for almost any variable </li></ul></ul>Getting representative findings Accurate sample surveys that represent student population
    15. 15. Functionality for panellists Panellists can log in to edit their profile and check their points. All panellists can see which projects they have completed and the points they’ve earned. We have monthly articles from experts in HE or the panellists themselves. We also provide regular feedback reports to our members.
    16. 16. Client interface Clients can log in a check on the progress of their project. Dashboard tools showing live project progress
    17. 17. Questionnaires Adverts / TV Clips in questionnaires Sliding Preference Scales
    18. 18. Questionnaires Star Ratings Drag and Drop Ranking
    19. 19. Questionnaires Image and Presentation Testing Image Zoom Box (on roll over)
    20. 20. Panellist feedback “ It was the right length and the drag and drop options were extremely helpful and made the whole process less tedious than they can be. The topic was relevant to me as a finalist and rather enjoyable.” “ I liked the scrolling bars for the salary, and the drag and drop sections. It is a good use of user interaction over the internet”
    21. 21. Online qualitative research
    22. 22. Team Research Team IT and DP Team Non Executive Directors Central Team Opinionpanel is a Market Research Society Company Partner. We’re committed to upholding industry standards and complying with the MRS Code of Conduct.
    23. 23. Clients We undertake research for many of the leading organisations in the student market, including universities, market research agencies, brands, recruiters, advertising and PR. Agencies Recruitment Brands & Media Universities / Education / Policy
    24. 24. Becky Lewis Opinionpanel Research T:  020 7288 8789 F:  020 7288 8772 E:  [email_address] W: www.opinionpanel.co.uk   Aberdeen House 22 Highbury Grove London N5 2EA