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HOW CAN BRANDS FIND
THEIR VOICE IN YOUTH
CULTURE?
www.youthrepublic.com.tr
facebook.com/YouthRepublic
twitter.com/YouthRep...
HIT OR MISS?
http://www.youtube.com/watch?v=SsVjQ_UZg4g
YOUTH IS NOT A
DEMOGRAPHIC IT’S
A MINDSET
"Why is the society obsessed with youth? Is it
a media-created thing? My grandma says in
her times only older people were ...
ASPIRATION
SECURITY
ACCEPTANCE
INSPIRATION
DISRUPTION
VALUE
REFLECTION
COMMITMENT
SELF FULFILLMENT
TRIBES:
THEY ARE MORE
DIFFERENT THAN
ALIKE
new trendsetters: TECHIES
conformists: PREPPIES
early adopters: ALTERNATIVES
cool makers: INDEPENDENTS
4 MOST INFLUENTIAL ...
NO LOVE FOR YOU
JUST SOME
EXCITEMENT
consumers aspiring upwards
to brands
brands aspiring downwards'
to consumers.
consumers of mobile
services/snacks/athletic gear/soft drinks
consumers of cinema goers/festival
goers/pop music listeners...
show self-awareness
display cultural intelligence
make a positive contribution
TIPS
&
A TRAP
INTERRUPTION
WARHOLISM
AUTHENTICITY
SOCIALLY
CONSCIOUS
SINGLES!
SAME LOVE
WINGS
MY OH MY
REINVENTION
INSTANITY
DO YOU HAVE THE
COURAGE TO GET
LINKED TO THIS
AUDIENCE
THINK YOUNG
&
GET OLDER
GRACEFULLY
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
How Brands Find Their Voice in Youth Culture | Youth Republic
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How Brands Find Their Voice in Youth Culture | Youth Republic

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How Brands Find Their Voice in Youth Culture | Youth Republic

  1. 1. HOW CAN BRANDS FIND THEIR VOICE IN YOUTH CULTURE? www.youthrepublic.com.tr facebook.com/YouthRepublic twitter.com/YouthRepublic
  2. 2. HIT OR MISS?
  3. 3. http://www.youtube.com/watch?v=SsVjQ_UZg4g
  4. 4. YOUTH IS NOT A DEMOGRAPHIC IT’S A MINDSET
  5. 5. "Why is the society obsessed with youth? Is it a media-created thing? My grandma says in her times only older people were taken seriously and highly respected. So what happened? Why is everyone so ageist nowadays? I find it stupid big time." – Giselle
  6. 6. ASPIRATION SECURITY ACCEPTANCE
  7. 7. INSPIRATION DISRUPTION VALUE
  8. 8. REFLECTION COMMITMENT SELF FULFILLMENT
  9. 9. TRIBES: THEY ARE MORE DIFFERENT THAN ALIKE
  10. 10. new trendsetters: TECHIES conformists: PREPPIES early adopters: ALTERNATIVES cool makers: INDEPENDENTS 4 MOST INFLUENTIAL TRIBES
  11. 11. NO LOVE FOR YOU JUST SOME EXCITEMENT
  12. 12. consumers aspiring upwards to brands brands aspiring downwards' to consumers.
  13. 13. consumers of mobile services/snacks/athletic gear/soft drinks consumers of cinema goers/festival goers/pop music listeners/online streamers/urban runners
  14. 14. show self-awareness display cultural intelligence make a positive contribution
  15. 15. TIPS & A TRAP
  16. 16. INTERRUPTION
  17. 17. WARHOLISM
  18. 18. AUTHENTICITY
  19. 19. SOCIALLY CONSCIOUS SINGLES! SAME LOVE WINGS MY OH MY
  20. 20. REINVENTION
  21. 21. INSTANITY
  22. 22. DO YOU HAVE THE COURAGE TO GET LINKED TO THIS AUDIENCE
  23. 23. THINK YOUNG & GET OLDER GRACEFULLY

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