Yel - your emotion live - immovator - cross media zomercafé - vincent van witteloostuyn

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Presentation / partly English and Dutch.
A 180 second pitch from YEL - Your Emotion Live - explained the concept - Live Rating of any event with your smartphone.
Yes, you can add your own event and let the audience respond with their smartphone - timeline based - TV feedback / concept testing / Exit Polls / You can do it with the YEL Platform

www.yeltv.com
@Yeltv on twitter

The Yel Group

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  • This slide (nr 3) has some Powerpoint effects - These don't realy work on SlideShare. It is a famous dutch TV host - Matthijs van Nieuwkerk - from DWDD (De Wereld Draait Door) where the audience is asked to use YEL during the TV show.
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Yel - your emotion live - immovator - cross media zomercafé - vincent van witteloostuyn

  1. 1. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 YOUR EMOTION LIVE Live & Transparent rating with your smartphone on any event Vincent van Witteloostuyn Vincent@yelgroup.com www.yel.me | www.yeltv.com © YELGroup – all rights reserved
  2. 2. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 Wat is YEL? YEL is een online platform waarmee alle events live beoordeeld kunnen worden. TV Ratings / Social TV • Open systeem = eigen events en data direct beschikbaar. • Na de pauze een experiment in deze zaal. • Hopelijk nooit meer (papieren) evaluatie / surveys achteraf. © YELGroup – all rights reserved
  3. 3. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011MATTHIJS EN YEL: Ja, het adres komt nu onder in beeld. YEL nu mee op http://yeltv.com/dwdd © YELGroup – all rights reserved
  4. 4. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 YEL ook voor U: Content owners • Live resultaten veel nauwkeuriger dan twitter #hashtag meting • YEL meet emoties • Open systeem Publiek • Wat doen/kijken mijn vrienden nu • Het kiezen van content © YELGroup – all rights reserved
  5. 5. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 SPECIALE PROPOSITIE Multi vote YEL is meer dan socialTV. Nu al klaar om direct gebruikt te worden op / tijdens: Play2tv • Congressen/Events • Concept Testing / Try-outs Closed systems Open system • Sport / stadion Dedicated projects content + data • Concerten • Exit Poll’s (politiek) or USA TV only • Radio • Classroom / teachers * DOE EEN PILOT! In 50 seconden staat jou event online. Single vote / check-in* © YELGroup – all rights reservedLocal Response (august 2011)Note: Philo has been acquired by
  6. 6. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 ONS team Vincent van Witteloostuyn – Founder Vincent@yelgroup.com • 8+ Years Web Development (HTML, JavaScript, SQL) Business IT & Management – Business School Amsterdam • Markets: Market Research, Business Intelligence, Mobile/Apps Marijn Harinck– Advisor Marijn@yelgroup.com • 10 + Years Game development experience. Marketing & Finance expert. Founded and sold 5 companies. UnitedGames.com / Squla.nl / Volvo Ocean Race Game creator • Markets: Online Gaming (strategy), Online Education, Sailing Camiel Kraan – Advisor Camiel@yelgroup.com • 15+ Years of experience in sales and management in IT and Internet Industry. Founded and sold 5 companies. Celfish Ventures, UnitedGames.com/ Squla.nl / • Markets: Online Gaming, Online Education, Ventures © YELGroup – all rights reserved
  7. 7. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 Features • Shows / Channels / Broadcast separated • Real time graph • HTML5 Canvas • Historic data ( compare TopGear BBC en TopGear RTL7) • Friends / Follow / Unfollow • Export to XLS / CSV • API (JSON) • Twitter oAuth © YELGroup – all rights reserved
  8. 8. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 HOE WERKT HET DAN? 1. Je hangt voor de buis 2. Je hebt toch al je smartphone op schoot (kleine aanname) 3. Je leest op twitter iets over TVLab of in de uitzending met een link naar YEL. 4. Je klikt erop, of tikt adres in en je doet gelijk (anoniem) mee. 5. Duim omhoog! GOED Wat later: WEER GOED 6. Je zoekt je vrienden binnen YEL en leest wat zij er van vinden © YELGroup – all rights reserved
  9. 9. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 Wie zorgt voor DE content? • Open systeem dus de community. De grote events (laten) toevoegen. • (kleine) programma makers zelf oproepen laten doen om aan YEL mee te doen. Vanuit eigen belang – wie kijkt en met welke emotie(s). • Social TV Guide / TV Gids / EPG X-Factor 2011 Ajax-Feyenoord Rochelle Scoort Ajax? Dan gespiegelde Adlicious emoties t.o.v. de man met de Chew Fu Feyenoord pet op. Neutrale kijker (YEL data uit stadion vergelijken met YEL data van Sport1/Eredivisie Live) Neutrale kijker is er ook nog. © YELGroup – all rights reserved
  10. 10. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 You can also USE YEL @ • Exitpolls – let student(s) use their own smartphones • Concept testing: try-outs & pre-commercial testing • Sports / Competition: Choose your team/subject/ favourite performer on contests / dating shows • Tally counting (turven) – many possibilities. © YELGroup – all rights reserved
  11. 11. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 Roadmap • Lancering beta release (najaar 2011) Niet alleen TV maar ook events / congressen • Investeerders & partners zoeken. • Doe een pilot project! In 50 seconden staat je event klaar voor de hele wereld. • Nieuwe release / rebuild / meer features © YELGroup – all rights reserved
  12. 12. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 Competition All known “competition” is based on a single emotion/opinion/vote per event or based on a single “check-in check-out”. YEL is still unique in the multi vote approach and immediate feedback. Known competitors active in Social TV / 2nd Screen applications Name Go(MISO) GetGlue IntoNow Tunerfish Tagline Watch TV Check-In to Get More from TV! More fun with entertainment Connect with your friends friends around shows you love. Platform iOS, Android All iOS only (Android not yet) Android / iOS Rewarding Badges Stickers & Discounts - No - Badges Funding & Google Ventures Union Square Yahoo (17 to 30 Million) ComCast (HBO, Investors / ($1.4 Million Ventures Showtime, NBC) Parners Jan.2011) Time Warner Area / USA / ??? 1 Milion users (USA USA only USA Country / World) Website www.gomiso.com getglue.com www.intonow.com www.tunerfish.com Other: Starling.tv , Kaibi.tv, Philo, tv.com (CBS), Play2TV (ExMachina), Clicker.com, YAP.tv (Steve Wozniak) © YELGroup – all rights reserved
  13. 13. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 Wie is VINCENT van Witteloostuyn? • HES Amsterdam Bedrijfsinformatica (1992) • @MarketScan: Data Mining / Market Datawarehousing (5 yrs) Scan GfK • @GfK: Market Research (12 years) Apps Teamleader webdevelopment • Gefacineerd door huidige smartphone ontwikkelingen YEL © YELGroup – all rights reserved
  14. 14. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 YEL - TECHNOLOGY YEL works with HTML5 technology. It runs on all major browsers and modern smartphones. No Install or Appstore download required. Blackberry, Android (HTC/Samsung), iOS (Apple) Safari, Internet Explorer 9, FireFox, Chrome, Opera. © YELGroup – all rights reserved
  15. 15. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 YEL Conference APP KEY FEATURES • HTML5 cross browser app (no download / appstore / android market) – runs also on your laptop / conference TV screens. • Dedicated URL like conf2012.yelevent.com or yourevent.yel.me • Conference logo on each screen. • Up-to-date program info (speaker, location, bio, photo, summary, timetable) • Search through the conference/event/venue/summit data • What’s hot / trending now (based on live yel traffic / emotions) • Quick social share (LinkedIn, Facebook, Twitter etc.) • Map / download (pdf) • Sponsor & Partner page(s) – logo + click true / link to the website • Live tweets about the conference (one or more hashtags / search options) • Bulk upload conference program (CSV / XML / XLS) or custom format (ask for support) • Google Analytics – usages / profiles • Backend / CMS (Content Management System) for fine tuning content, photo uploads / last minute changes. • Different options / content structures (Contact / Tickets / How to get there, Etc) • SMS reminder – sent participants a ‘reminder’ SMS before the event starts. (1 or more days before the event starts). • Default YEL functionality – Your Emotion Live. The applause / interaction on a timeline. © YELGroup – all rights reserved • Consultancy / assistence to make your conference a success.
  16. 16. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 Quick DEMO Start your first YEL? 1. Go to http://www.yeltv.com 2. Run the app in your browser 3. Start Yelling (event list) - choose a tv show - press one of the buttons - add a comment if you like. © YELGroup – all rights reserved
  17. 17. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 Links Website(s): www.yel.me => download / blog / press / support www.yelgroup.com => Investors / general Webapp • Yel.me • yeltv.com • yelevent.com • yelsports.com Must read: • Is There Any Money in Social TV? 5 Emerging Trends http://www.tvgenius.net/blog/2011/08/24/monetising-social-tv © YELGroup – all rights reserved
  18. 18. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 Dank voor uw aandacht ~ YEL ~ GeYELD worden “We yellen” YELRate Yelphone (on your cellphone) YEL IT ! #yeltv © YELGroup – all rights reserved
  19. 19. YEL – Your Emotion Live | @iMMovator Cross Media Zomercafé 30 augustus 2011 © YELGroup – all rights reserved

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