You need more than just a banner ad in a news portal to keep up with the competition. Digital marketing revolves around creating trust and fostering relations. On average, 98% of visitors leave a website without taking any action. In order to make it in the digital world, you need an integrated marketing plan. When you work towards a unified goal, you can create harmony between channels and organise a strong campaign that gets better results with less effort. Don’t forget to measure the results and focus on constant development!
2. Integrated digital marketing – take your marketing
to a new level!
1. What is integrated digital marketing?
2. Why is integrated marketing needed?
3. How to create an integrated digital
marketing strategy for your company
3. Integrated digital marketing
Rapid developments in the digital world
have led to changes in consumer behaviour
and posed new challenges and
opportunities for companies.
Consumers have moved from one screen to
several and are constantly connected to the
Internet.
The purchase process has become more
complicated.
Consumers look up information on products
online before making a purchase.
In order to remain competitive,
entrepreneurs must be available to
consumers in the right place at the right
time.
The most efficient way to do this is through
integrated digital marketing.
4. What is integrated digital marketing?
Digital channels have undergone huge
developments in a short space of time.
In the first few years of online marketing,
Internet advertising mainly meant banners
and e-mail marketing – even websites only
served as business cards.
Over time, new online media have
emerged which present companies with an
entirely new playing field:
5. What is integrated digital marketing?
● The triumph of Google has brought
PPC advertising and search engine
optimization to digital marketing.
● Searching for information online has
made companies online presence
very important.
● The migration of interpersonal
communication to the Internet has
laid the foundations for the increased
importance of social media.
● The increased use of new smart
devices has significantly changed the
behavioural patterns of consumers
and introduced the effects of mobile
marketing to the digital world.
6. What is integrated digital marketing?
As we can see, instead of just two
marketing channels, many new
opportunities to contact clients and
increase your reach have materialised.
With the new channels, it is important to
understand that they are not independent
units: different digital marketing channels
make up one complete whole.
In other words, a unified digital marketing
strategy with harmonised channels can be
created via skilful marketing.
7. Why is integrated marketing needed?
Managing multiple digital channels is a
major challenge which a lot of companies
cannot handle.
Thoughtless digital marketing means
wasting a great deal of money and potential
on aimless activities which produce barely
noticeable results for the company (if any).
Be smarter than that – invest a few hours in
planning before you make a start.
Integrating marketing activities through
different channels provides a company
with two main advantages:
1. it helps you plan your budget more
efficiently; and
2. it helps you pin down the client in
different phases of the purchase cycle.
8. How to create an integrated digital
marketing strategy for your company
An integrated marketing plan starts with an
analysis of various digital channels.
As the proverb says: “slow and steady wins
the race”, i.e. think about whether and how
any given channel will benefit your
company.
Once you have picked the right channels,
consider how to connect them.
1. Website
2. PPC advertising
3. E-mail
4. Social media
5. Blog
6. Mobile
9. v
Summary
You need more than just a banner ad in a
news portal to keep up with the
competition.
Digital marketing revolves around creating
trust and fostering relations.
On average, 98% of visitors leave a website
without taking any action.
In order to make it in the digital world, you
need an integrated marketing plan.
When you work towards a unified goal, you
can create harmony between channels and
organise a strong campaign that gets better
results with less effort.
Don’t forget to measure the results and
focus on constant development!
Full blog: Integrated digital marketing – take
your marketing to a new level!