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Integrated digital marketing – take 
your marketing to a new level! 
By: YourDigitalStory
Integrated digital marketing – take your marketing 
to a new level! 
1. What is integrated digital marketing? 
2. Why is integrated marketing needed? 
3. How to create an integrated digital 
marketing strategy for your company
Integrated digital marketing 
Rapid developments in the digital world 
have led to changes in consumer behaviour 
and posed new challenges and 
opportunities for companies. 
Consumers have moved from one screen to 
several and are constantly connected to the 
Internet. 
The purchase process has become more 
complicated. 
Consumers look up information on products 
online before making a purchase. 
In order to remain competitive, 
entrepreneurs must be available to 
consumers in the right place at the right 
time. 
The most efficient way to do this is through 
integrated digital marketing.
What is integrated digital marketing? 
Digital channels have undergone huge 
developments in a short space of time. 
In the first few years of online marketing, 
Internet advertising mainly meant banners 
and e-mail marketing – even websites only 
served as business cards. 
Over time, new online media have 
emerged which present companies with an 
entirely new playing field:
What is integrated digital marketing? 
● The triumph of Google has brought 
PPC advertising and search engine 
optimization to digital marketing. 
● Searching for information online has 
made companies online presence 
very important. 
● The migration of interpersonal 
communication to the Internet has 
laid the foundations for the increased 
importance of social media. 
● The increased use of new smart 
devices has significantly changed the 
behavioural patterns of consumers 
and introduced the effects of mobile 
marketing to the digital world.
What is integrated digital marketing? 
As we can see, instead of just two 
marketing channels, many new 
opportunities to contact clients and 
increase your reach have materialised. 
With the new channels, it is important to 
understand that they are not independent 
units: different digital marketing channels 
make up one complete whole. 
In other words, a unified digital marketing 
strategy with harmonised channels can be 
created via skilful marketing.
Why is integrated marketing needed? 
Managing multiple digital channels is a 
major challenge which a lot of companies 
cannot handle. 
Thoughtless digital marketing means 
wasting a great deal of money and potential 
on aimless activities which produce barely 
noticeable results for the company (if any). 
Be smarter than that – invest a few hours in 
planning before you make a start. 
Integrating marketing activities through 
different channels provides a company 
with two main advantages: 
1. it helps you plan your budget more 
efficiently; and 
2. it helps you pin down the client in 
different phases of the purchase cycle.
How to create an integrated digital 
marketing strategy for your company 
An integrated marketing plan starts with an 
analysis of various digital channels. 
As the proverb says: “slow and steady wins 
the race”, i.e. think about whether and how 
any given channel will benefit your 
company. 
Once you have picked the right channels, 
consider how to connect them. 
1. Website 
2. PPC advertising 
3. E-mail 
4. Social media 
5. Blog 
6. Mobile
v 
Summary 
You need more than just a banner ad in a 
news portal to keep up with the 
competition. 
Digital marketing revolves around creating 
trust and fostering relations. 
On average, 98% of visitors leave a website 
without taking any action. 
In order to make it in the digital world, you 
need an integrated marketing plan. 
When you work towards a unified goal, you 
can create harmony between channels and 
organise a strong campaign that gets better 
results with less effort. 
Don’t forget to measure the results and 
focus on constant development! 
Full blog: Integrated digital marketing – take 
your marketing to a new level!
Contact us! 
YourDigitalStory 
Kristiina 15 
Tallinn, Estonia, 10131 
www.yourdigitalstory.com 
info@yourdigitalstory.com 
skype: yourdigitalstory

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Integrated digital marketing – take your marketing to a new level!

  • 1. Integrated digital marketing – take your marketing to a new level! By: YourDigitalStory
  • 2. Integrated digital marketing – take your marketing to a new level! 1. What is integrated digital marketing? 2. Why is integrated marketing needed? 3. How to create an integrated digital marketing strategy for your company
  • 3. Integrated digital marketing Rapid developments in the digital world have led to changes in consumer behaviour and posed new challenges and opportunities for companies. Consumers have moved from one screen to several and are constantly connected to the Internet. The purchase process has become more complicated. Consumers look up information on products online before making a purchase. In order to remain competitive, entrepreneurs must be available to consumers in the right place at the right time. The most efficient way to do this is through integrated digital marketing.
  • 4. What is integrated digital marketing? Digital channels have undergone huge developments in a short space of time. In the first few years of online marketing, Internet advertising mainly meant banners and e-mail marketing – even websites only served as business cards. Over time, new online media have emerged which present companies with an entirely new playing field:
  • 5. What is integrated digital marketing? ● The triumph of Google has brought PPC advertising and search engine optimization to digital marketing. ● Searching for information online has made companies online presence very important. ● The migration of interpersonal communication to the Internet has laid the foundations for the increased importance of social media. ● The increased use of new smart devices has significantly changed the behavioural patterns of consumers and introduced the effects of mobile marketing to the digital world.
  • 6. What is integrated digital marketing? As we can see, instead of just two marketing channels, many new opportunities to contact clients and increase your reach have materialised. With the new channels, it is important to understand that they are not independent units: different digital marketing channels make up one complete whole. In other words, a unified digital marketing strategy with harmonised channels can be created via skilful marketing.
  • 7. Why is integrated marketing needed? Managing multiple digital channels is a major challenge which a lot of companies cannot handle. Thoughtless digital marketing means wasting a great deal of money and potential on aimless activities which produce barely noticeable results for the company (if any). Be smarter than that – invest a few hours in planning before you make a start. Integrating marketing activities through different channels provides a company with two main advantages: 1. it helps you plan your budget more efficiently; and 2. it helps you pin down the client in different phases of the purchase cycle.
  • 8. How to create an integrated digital marketing strategy for your company An integrated marketing plan starts with an analysis of various digital channels. As the proverb says: “slow and steady wins the race”, i.e. think about whether and how any given channel will benefit your company. Once you have picked the right channels, consider how to connect them. 1. Website 2. PPC advertising 3. E-mail 4. Social media 5. Blog 6. Mobile
  • 9. v Summary You need more than just a banner ad in a news portal to keep up with the competition. Digital marketing revolves around creating trust and fostering relations. On average, 98% of visitors leave a website without taking any action. In order to make it in the digital world, you need an integrated marketing plan. When you work towards a unified goal, you can create harmony between channels and organise a strong campaign that gets better results with less effort. Don’t forget to measure the results and focus on constant development! Full blog: Integrated digital marketing – take your marketing to a new level!
  • 10. Contact us! YourDigitalStory Kristiina 15 Tallinn, Estonia, 10131 www.yourdigitalstory.com info@yourdigitalstory.com skype: yourdigitalstory