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YourCause Typhoon Haiyan Client Case Study

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On late November 7th, 2013, Typhoon Haiyan made landfall in the Philippines at Guiuan, Eastern Sumar. The storm became the second-deadliest Philippine typhoon on record and resulted in 4,000+ casualties. The storm dissipated by November 11th and revealed wide-spread catastrophe that led 40% of YourCause corporate clients to quickly execute disaster campaigns. Employee donations plus corporate match reached more than $1M within a week of the typhoon making landfall.

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YourCause Typhoon Haiyan Client Case Study

  1. 1. TYPHOON HAIYAN Disaster Campaigns NOV 2013
  2. 2. Disaster Strikes: Clients and Their Employees Respond to Typhoon Haiyan On late November 7th, 2013, Typhoon Haiyan made landfall in the Philippines at Guiuan, Eastern Sumar. The storm became the second-deadliest Philippine typhoon on record and resulted in 4,000+ casualties. The storm dissipated by November 11th and revealed wide-spread catastrophe that led 40% of YourCause corporate clients to quickly execute disaster campaigns. Employee donations plus corporate match reached more than $1M within a week of the typhoon making landfall. Get the Word Out: Promoting Disaster Campaigns and Supported Organizations Clients promoted Typhoon Haiyan in their CSRconnect communities through news alerts and promotional images that directly led to a disaster campaign page. Employees were able to easily make credit card donations and request a company match for the supported organizations. Clients provided employees a range of choices to support the disaster through multiple charities. On average, clients supported seven (7) different charities within their campaigns. The disaster pages also displayed total dollars raised, a campaign image and description.
  3. 3. Timely Execution is Everything: Donation Frequency Reveals Level of Impact $471.3K disaster fundraising is most effective during the peak of raised by employees within four days news coverage. Donations increased the most within the first two days the campaigns were launched and then 200K $176.8K $138.6K tapered off quickly. Therefore, it is crucial for clients to 175K 150K 125K $101.2K execute campaigns as quickly as possible when the 100K emotional stakes are high. $54.6K $102 = AVERAGE EMPLOYEE DONATION 75K 50K Employees demonstrated their generosity and Total Donations Raised Per Day Donation frequency and amount raised reveal that 25K raised an accumulated total of $471.3K+ within four days. 11/12 11/13 11/14 11/15 Budget for Disaster Matching: Incentives Were Key for Typhoon Haiyan 1:1 Match Out of all the clients who responded to Typhoon Haiyan, 79% matched 27% their employees’ donations. The most prominent parameter was 1:1 match (73%) and then 2:1 match (27%). It is common for clients to 2:1 Match 73% have disaster matches count towards the employee’s annual max match cap.
  4. 4. YourCause, LLC www.csrconnect.me

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