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Promoting Co-creation/Crowd Sourcing Projects

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Promoting Co-creation/Crowd Sourcing Projects

  1. 1. Promotion Date: 23-06-2012 Chennai Consulting Services
  2. 2. “Most organizationsspend their timemarketing to the crowd.Smart organizationsassemble the tribe” • Seth Godin
  3. 3. Is it a number game?Consulting Services
  4. 4. A 1000 True Fans Consulting Services
  5. 5. Over five million…but true fans?
  6. 6. Name, Profile pic, Posts, Total Photos, Places lived, Gender, …
  7. 7. • 36% Ciphers: They are not home
  8. 8. “Nearly 50% of social network users could be fake or empty useraccounts” When?
  9. 9. When you outsource your handshake!
  10. 10. How many is 1000 for you?
  11. 11. Sense Worldwide10 years2000 members Consulting Services
  12. 12. VISAMotivators Consulting Services
  13. 13. VISA PowerVisibilityIncentiveSocializing OpportunitiesAltruism Consulting Services
  14. 14. Mobile IndustryFactsheet Consulting Services
  15. 15. Visibility Consulting Services
  16. 16. IncentiveCash, Discount,Premium information Consulting Services
  17. 17. Socializing Idea Frames features interesting photographs shared by its fans and followers, who “can grab your day of fame by uploading interesting photographs” Consulting Services
  18. 18. Altruism Idea’s Citizen Journalists project promotes video content posted by general public on serious civic, social issues Consulting Services
  19. 19. Four Types of Participants They know and also let othersThey know what know what They add value to They do what youyou do you do what you do do on your behalf Followers Evangelists Disciples Co-creators
  20. 20. • Life Edited ContestTo build 420 sq ft Apartment
  21. 21. • Launched Idea contest
  22. 22. • Followers: follow the news
  23. 23. • Evangelists: promote the project by liking, retweeting
  24. 24. • Disciples: Value add, rate ideas• And Jovoto says that there were close to 70,000 votes
  25. 25. • Co-creators: Submitters of Ideas • 300 submissions
  26. 26. ,WorksheetParticipationOpportunities andMotivatorsFor more help, write tosankar@younomy.com Consulting Services

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