No to social media

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The ways in which companies are using social co-creation to boost

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No to social media

  1. 1. ( Yes to social co-creation)
  2. 2. What’s Co-creation? <ul><li>End of Dichotomy </li></ul>
  3. 3. Examples Galore! from ‘content’ to ‘car’
  4. 4. User-generated Content
  5. 5. Co-created Car Fiat’s Mio
  6. 6. What’s Social Co-creation <ul><li>Partnering with fans – “the people without titles” – to run business </li></ul>
  7. 7. R.I.S.E of Social Co-creation <ul><li>R evenue </li></ul><ul><li>I dea </li></ul><ul><li>S upport </li></ul><ul><li>E vangelism </li></ul>
  8. 8. Revenue Generation <ul><li>Nike ID </li></ul>
  9. 9. Idea Generation <ul><li>Dell’s Ideastorm </li></ul>
  10. 10. Support <ul><li>Hyundai’s Aftermarket </li></ul>
  11. 11. Evangelism <ul><li>Starbucks’ Betacup Challenge </li></ul>
  12. 12. Let’s Co-Create! Sankar, CEO, Younomy [email_address] www.younomy.com

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