Re/wiring Brains

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Presentation by Andres Colmenares (WABI-SABI inspiration lab) at the Generation Einstein 3.0 Conference (Amsterdam, 14.10.10)

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Re/wiring Brains

  1. 1. Re/wiring Brains Andres Colmenares
 WABI-SABI inspiration lab
 
 Generation Einstein 3.0 Conference Amsterdam. 14.10.10"
  2. 2. Hola! "
  3. 3. WABI-SABI inspiration lab We explore trends and translate them for b®ands, companies and consumers people connecting the digital world with real life, and viceversa."
  4. 4. We believe in the beauty of imperfection.! “Image Langue” x Gen Miyamura. Japanese calligrapher."
  5. 5. We want to change the world." The Social Network movie poster @NYC subway." Sep.2010"
  6. 6. " = sustainability $"
  7. 7. The best way to predict the future is to create it. - Peter Drucker. Ydreams – Ciudad Grupo Santander (Madrid) http://www.ydreams.com
  8. 8. future :"
  9. 9. Social (2001-2010) > Gaming (2011-2021)" The Game Layer on Top of the World Seth Priebatsch SCVNGR @TEDxBoston 2010
  10. 10. Time to play!"
  11. 11. Demographics Psychographics Technographics!
  12. 12. Digital natives!
  13. 13. speed! (Fast & flexible) Skaters @ Valencia. 2009
  14. 14. Escif @ Valencia. 2009 Hacking culture!
  15. 15. Consumers > People! Sonar Festival @ Barcelona. 2010
  16. 16. B®ands > social objects! Canal St. @ NYC. 2010
  17. 17. campaigns > platforms!
  18. 18. Big idea > Small Ideas! Greenwich Village. @ NYC. 2010
  19. 19. How to connect with re/wired brains?!
  20. 20. Know the rules. Break the rules.
  21. 21. Be inspiring. Be Beta.
  22. 22. From silos to streams.
  23. 23. Less advertising and more relevant content.
  24. 24. From control to collaboration.
  25. 25. Keep it cool. Embed the Y-factor.
  26. 26. http://ad2020.tumblr.com
  27. 27. Takeaway
  28. 28. LET’S HAVE THE BALLS.
  29. 29. LET’S CREATE THE LABS.
  30. 30. LET’S CHANGE THE WORLD.
  31. 31. ” Imagination is more important than knowledge.” - Albert Einstein." ©  2010.  WABI-­‐SABI  LAB  ·∙  DOCUMENTO  CONFIDENCIAL.  PROHIBIDA  SU  REPRODUCCIÓN  PARCIAL  O  TOTAL.  
  32. 32. t: @colmenares http://bit.ly/inspirame m: andres@wabisabilab.com! See you again in an WSL*" im:perfect future." Inspiration lab! © 2010!
  33. 33. Download this presentation at: bit.ly/rewiringbrains WSL*" Inspiration lab! © 2010!

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