Young Lions CZ 2023 | PR 05
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Young Lions CZ 2023 | PR 05
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Young Lions Czechia Creative Competitions & Unique Training Programme MEDIA | DIGITAL | PR | PRINT | MARKETING The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions. It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 31 or under*. They provide a unique opportunity to develop creative and personal excellence. COMPETITIONS The only platform where young professionals can find out how good they are compared to their peers. Coveted award closely watched by the whole industry. Success accelerates career development. Develop a healthy ambition. TRAINING PROGRAMME Powerful learning through experience by working under time pressure. Provides invaluable group and individual feedback sessions. Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting. Enhances ability to create excellent solutions. www.younglions.cz
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Young Lions CZ 2023 | PR 05
- #WE LIT UP TOMORROW
- IDEA • Shines on the way foward - with information and sustainbility • It grows and evolve just as SME can • Only 23% is communicating internaly an 13% externaly. • We do not get lost in the dark. -> We see where we go.
- E – light it up
- S – annoucing packages • Social / show • Recycled materials - What is ESG - Simple quiz - brooch • CEO‘s, influencers, public personas
- S - online • #RozsvitimeZitrek • Partners that were part of the light it up will share that they participated – they are the fireflies + their current goal (to inspire others) - creating fear of missing out • People that recieved packages can find out and tell other if they are fireflies too – natuarily becoming memberes
- Dating site • QR code • Short introduction of this campain - link to ZKL website - list of fireflies • Share your vision and strugles -> meet -> cooperate Fireflies
- G – results • Governent • After 1-2 months • Poster on Národní muzeum: - amout of new fireflies - what they achieved so far
- TIMELINE LIGHT IT UP ONLINE OFFLINE SOCIALS RESULTS - CEO - Influencers - Public personas WEBSITE E S G
- WHAT - IDEA WHY – WHAT WE WANT ACCOMPLISH HOW – ESG We want to introduce SMEs to ESG and its benefits. Let public know about this topic throught symbol of fireflies. We wish to convince 1000 SMEs to join ESG movement. To create sustaibile enviroment, long run competitiveness and better connection. E – Light it up - Catch the attention of public and SME with lights out event on partners buildings and Národní muzeum. S– Offline - Delivery of annoucing packages to important personas. - Online - Usage of socials, influencers and #RozsvitimeZitrek. - Creation of website: - to inform and connect new and already existing fireflies. - to inform about Light it up and ESG G– Results - public sharing of results whole campain on Národní muzeum
- Thank you for your attention