Young Lions 2023 | Team 02

50 %
more children in psychiatric hospitals in the last 10 years
5 %
of students consider the study of Children's Psychiatry
ONLY
Insight | 02

"I DON'T KNOW WHO
TO CONFIDE IN
ABOUT HOW I FEEL."
CHILDREN'S PERSPECTIVE
Insight | 03

Insight | 04
"I HAVE TO PAY FOR
INTERNSHIPS AND PEOPLE
DON'T HAVE A GOOD VIEW
OF MY PROFFESION."
STUDENT'S PERSPECTIVE

KOVY MASTERCHEF REVEAL WHM/ČrR CAMPUS
CHILDREN / SOCIAL SITES
SNÍDANĚ S NOVOU WWW
Influencer KOVY
Kovy will introduce his friend in the
video. He will be our main HERO.
He's going to persuade him to join
MasterChef.
MasterChef
Our HERO joins the show. He starts off
promising, starts showing mental
problems in episode 3, disappears for
episode 4.
Snídaně s Novou
The presenter's mobile rings live on
air. She picks it up and gets bad news
about her child. She learns that he's
been hiding mental health problems
for a long time.
1st Phase | THE GAME
21.8.
w34
1.9.
w35
1.10.
w39
22.10.
w42
1st Phase | 05

KOVY MASTERCHEF REVEAL WHM/ČrR CAMPUS
CHILDREN / SOCIAL SITES
SNÍDANĚ S NOVOU WWW
Reveal with Kovy
This is where everyone learns how it was all
planned with our HERO for public education
purposes about the mental health problems of
children and teens. For more information will be
referred to the just launched kapička.cz website.
1st Phase | THE GAME
World Mental Health Day
with Radiožurnál
During the week, main presenter of
ČrR radio - Lucie Výborná will have
interviews about mental health with
experts in child psychiatry. The
interviews will link to our newly
launched website.
21.8.
w34
1.9.
w35
1.10.
w39
22.10.
w42
1st Phase | 06

Releasing website
www.kapicka.cz
Social Media awereness
TikTok + Influencers
Live psychiatry chat
Reveal of what happened
in 1st phase
Educational materials
Frequently asked questions
Event calendar
Link to social medias and
videos
KOVY MASTERCHEF REVEAL WHM/ČrR CAMPUS
CHILDREN / SOCIAL SITES
SNÍDANĚ S NOVOU WWW
21.8.
w34
1.9.
w35
1.10.
w39
22.10.
w42
2nd Phase | Children
2nd Phase | 07

Online psychiatry on
www.kapicka.cz where a free
internship opportunity for
students is coming up.
Spot aimed at medical students
Some child tries to contact a psychiatrist in a difficult
moment, but they are full. This will be followed by a
shot of the child standing on the edge of the roof.
World Mental Health day
Medical schools workshops -
for students + public
3nd Phase | 08
KOVY MASTERCHEF REVEAL WHM/ČrR CAMPUS
CHILDREN / SOCIAL SITES
SNÍDANĚ S NOVOU WWW
21.8.
w34
1.9.
w35
1.10.
w39
22.10.
w42
3rd Phase | Students

Budget distribution | 09
Budget distribution
20 000 CZK
20 000 CZK - transport
40 000 CZK - facilities
5 000 CZK - catering
50 000 CZK (2x post; 2x stories)
Influencer Kovy
The main face of the campaign
Nova - Main partner / collaborative partnership
Mastechef + Snídaně s novou
Český rozhlas Radiožurnál - partner for World Mental Health Day
WPP - support partnership
Creating website Kapicka.cz
VIdeo spot
Live event workshops
10 Influencers

Final stage - aimed at students
World Mental health day
Live workshops
Mental health issue spot
Aiming at younger audience
Use of social media
Reaveal of website - Kapicka.cz
Online child psychiatry chat
Lack of child psychiatrists
Increase in number of pacients
Paying for internships
Stigma surrounding child
psychology
Children can't confide
2nd Phase | Children
1st Phase | The game
Adressing broader audience
Creating HERO to associate with
Creating drama throug media
Podcasts about mental health
issues
3rd Phase | Students
Insight
Summary
summary | 10