SlideShare a Scribd company logo

Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE

Young Lions Czechia Creative Competitions & Unique Training Programme MEDIA | DIGITAL | PR | PRINT | MARKETING The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions. It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 31 or under*. They provide a unique opportunity to develop creative and personal excellence. COMPETITIONS The only platform where young professionals can find out how good they are compared to their peers. Coveted award closely watched by the whole industry. Success accelerates career development. Develop a healthy ambition. TRAINING PROGRAMME Powerful learning through experience by working under time pressure. Provides invaluable group and individual feedback sessions. Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting. Enhances ability to create excellent solutions. www.younglions.cz

1 of 10
Download to read offline
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
INSIGHT
INSIGHT
Medical students are unaware of the
shortage of child psychiatrists and prefer a
specialty that appears to be more financially
beneficial.
Child psychiatry is considered low prestige
with no recognition by both medical
students and the public.​
DOUBLE HERO
DOUBLE HERO
NON ALCOHOLIC DOUBLE HOPPED MILKSHAKE IPA
NON ALCOHOLIC DOUBLE HOPPED MILKSHAKE IPA
TARGET AUDIENCE​
TARGET AUDIENCE​
STUDENTS OF MEDICAL SCHOOL
Medical students that has yet
not decided what specialty they
want to pursue.​
GENERAL PUBLIC​
25 –50 years old​
Care about society​
Higher income​
Drink beer at least occasionally
#BEDOUBLEHERO #SUPPORTDOUBLEHERO
BE DOUBLE HERO
BE DOUBLE HERO
SCHOLARSHIP MAJÁLES
UNIVERSITIES

Recommended

Marketing to Baby Boomers
Marketing to Baby BoomersMarketing to Baby Boomers
Marketing to Baby BoomersColin Milner
 
Special K Rebranding Campaign
Special K Rebranding CampaignSpecial K Rebranding Campaign
Special K Rebranding CampaignStephanie M. Lin
 
Vivid Consumer Mini Capabilities 09
Vivid Consumer Mini Capabilities 09Vivid Consumer Mini Capabilities 09
Vivid Consumer Mini Capabilities 09guest83f396
 
Easy Ways to Segment Your Customers and Create Actions
Easy Ways to Segment Your Customers and Create ActionsEasy Ways to Segment Your Customers and Create Actions
Easy Ways to Segment Your Customers and Create Actionsimagine.GO
 
R. miller trt conference presentation 2015
R. miller trt conference presentation 2015R. miller trt conference presentation 2015
R. miller trt conference presentation 2015rdmiller
 
A Strategic Marketing Plan for Horlicks Bangladesh
A Strategic Marketing Plan for Horlicks BangladeshA Strategic Marketing Plan for Horlicks Bangladesh
A Strategic Marketing Plan for Horlicks BangladeshAnthony Nokrek
 

More Related Content

Similar to Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE

Marketing strategy of pepsi assaignment
Marketing strategy of pepsi assaignmentMarketing strategy of pepsi assaignment
Marketing strategy of pepsi assaignmentFatema Tuz Zzohora
 
Consumer-health-education.ppt
Consumer-health-education.pptConsumer-health-education.ppt
Consumer-health-education.pptACBalalio
 
Snapple "Kid at Heart" Campaign Book
Snapple "Kid at Heart" Campaign BookSnapple "Kid at Heart" Campaign Book
Snapple "Kid at Heart" Campaign BookMarcos E. Da Silva
 
ETHICAL ISSUES IN ADVERTISING
ETHICAL ISSUES IN ADVERTISINGETHICAL ISSUES IN ADVERTISING
ETHICAL ISSUES IN ADVERTISINGLink Group
 
Assignment 1 wk3
Assignment 1 wk3Assignment 1 wk3
Assignment 1 wk3hill11
 
Vivid Consumer Mini Capabilities 09
Vivid Consumer Mini Capabilities 09Vivid Consumer Mini Capabilities 09
Vivid Consumer Mini Capabilities 09lillianthiemann
 
STARBRANDS // BUILT TO SHINE: Building a new fitness brand in CEE p. 1
STARBRANDS // BUILT TO SHINE: Building a new fitness brand in CEE p. 1STARBRANDS // BUILT TO SHINE: Building a new fitness brand in CEE p. 1
STARBRANDS // BUILT TO SHINE: Building a new fitness brand in CEE p. 1SOFAMI.PL
 
Direct Marketing Workshop (2017)
 Direct Marketing Workshop (2017) Direct Marketing Workshop (2017)
Direct Marketing Workshop (2017)asapconnections
 
6. mental.pptx
6. mental.pptx6. mental.pptx
6. mental.pptxLianSHS
 
The corporation Chapter 5
The corporation Chapter 5The corporation Chapter 5
The corporation Chapter 5detjen
 
mHealth Israel_Kantar Health_Jeremy Brody, EVP Corporate Development, Health ...
mHealth Israel_Kantar Health_Jeremy Brody, EVP Corporate Development, Health ...mHealth Israel_Kantar Health_Jeremy Brody, EVP Corporate Development, Health ...
mHealth Israel_Kantar Health_Jeremy Brody, EVP Corporate Development, Health ...Levi Shapiro
 
Positioning And Brand Loyalty
Positioning And Brand LoyaltyPositioning And Brand Loyalty
Positioning And Brand LoyaltyElaine Ake
 

Similar to Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE (20)

Marketing strategy of pepsi assaignment
Marketing strategy of pepsi assaignmentMarketing strategy of pepsi assaignment
Marketing strategy of pepsi assaignment
 
Consumer-health-education.ppt
Consumer-health-education.pptConsumer-health-education.ppt
Consumer-health-education.ppt
 
ESSR Whole Foods
ESSR Whole Foods ESSR Whole Foods
ESSR Whole Foods
 
500 Cal Brand Guide
500 Cal Brand Guide500 Cal Brand Guide
500 Cal Brand Guide
 
Audience profiling
Audience profilingAudience profiling
Audience profiling
 
NHS PPT.pptx
NHS PPT.pptxNHS PPT.pptx
NHS PPT.pptx
 
Shreddies Project
Shreddies ProjectShreddies Project
Shreddies Project
 
Snapple "Kid at Heart" Campaign Book
Snapple "Kid at Heart" Campaign BookSnapple "Kid at Heart" Campaign Book
Snapple "Kid at Heart" Campaign Book
 
ETHICAL ISSUES IN ADVERTISING
ETHICAL ISSUES IN ADVERTISINGETHICAL ISSUES IN ADVERTISING
ETHICAL ISSUES IN ADVERTISING
 
Assignment 1 wk3
Assignment 1 wk3Assignment 1 wk3
Assignment 1 wk3
 
Vivid Consumer Mini Capabilities 09
Vivid Consumer Mini Capabilities 09Vivid Consumer Mini Capabilities 09
Vivid Consumer Mini Capabilities 09
 
STARBRANDS // BUILT TO SHINE: Building a new fitness brand in CEE p. 1
STARBRANDS // BUILT TO SHINE: Building a new fitness brand in CEE p. 1STARBRANDS // BUILT TO SHINE: Building a new fitness brand in CEE p. 1
STARBRANDS // BUILT TO SHINE: Building a new fitness brand in CEE p. 1
 
Direct Marketing Workshop (2017)
 Direct Marketing Workshop (2017) Direct Marketing Workshop (2017)
Direct Marketing Workshop (2017)
 
6. mental.pptx
6. mental.pptx6. mental.pptx
6. mental.pptx
 
The corporation Chapter 5
The corporation Chapter 5The corporation Chapter 5
The corporation Chapter 5
 
mHealth Israel_Kantar Health_Jeremy Brody, EVP Corporate Development, Health ...
mHealth Israel_Kantar Health_Jeremy Brody, EVP Corporate Development, Health ...mHealth Israel_Kantar Health_Jeremy Brody, EVP Corporate Development, Health ...
mHealth Israel_Kantar Health_Jeremy Brody, EVP Corporate Development, Health ...
 
Positioning And Brand Loyalty
Positioning And Brand LoyaltyPositioning And Brand Loyalty
Positioning And Brand Loyalty
 
Aaaaaaaaaaaaa
AaaaaaaaaaaaaAaaaaaaaaaaaa
Aaaaaaaaaaaaa
 
Anorexia Nervosa Kyla Clark
Anorexia Nervosa Kyla ClarkAnorexia Nervosa Kyla Clark
Anorexia Nervosa Kyla Clark
 
Healthy life styles
Healthy life stylesHealthy life styles
Healthy life styles
 

More from YoungLionsCZ

Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry MentionYoung Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry MentionYoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 04
Young Lions CZ 2023 | MARKETERS 04Young Lions CZ 2023 | MARKETERS 04
Young Lions CZ 2023 | MARKETERS 04YoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions CZ 2023 | MARKETERS 03 - WINNERYoung Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions CZ 2023 | MARKETERS 03 - WINNERYoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 07
Young Lions CZ 2023 | MARKETERS 07Young Lions CZ 2023 | MARKETERS 07
Young Lions CZ 2023 | MARKETERS 07YoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 05
Young Lions CZ 2023 | MARKETERS 05Young Lions CZ 2023 | MARKETERS 05
Young Lions CZ 2023 | MARKETERS 05YoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 01 - 3rd PLACE
Young Lions CZ 2023 | MARKETERS 01 - 3rd PLACEYoung Lions CZ 2023 | MARKETERS 01 - 3rd PLACE
Young Lions CZ 2023 | MARKETERS 01 - 3rd PLACEYoungLionsCZ
 
Young Lions CZ 2023 | PRINT 12
 Young Lions CZ 2023 | PRINT 12 Young Lions CZ 2023 | PRINT 12
Young Lions CZ 2023 | PRINT 12YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 16
 Young Lions CZ 2023 | PRINT 16 Young Lions CZ 2023 | PRINT 16
Young Lions CZ 2023 | PRINT 16YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 17
 Young Lions CZ 2023 | PRINT 17 Young Lions CZ 2023 | PRINT 17
Young Lions CZ 2023 | PRINT 17YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 15
 Young Lions CZ 2023 | PRINT 15 Young Lions CZ 2023 | PRINT 15
Young Lions CZ 2023 | PRINT 15YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
 Young Lions CZ 2023 | PRINT 20 - 2nd PLACE Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
Young Lions CZ 2023 | PRINT 20 - 2nd PLACEYoungLionsCZ
 
Young Lions CZ 2023 | PRINT 06
 Young Lions CZ 2023 | PRINT 06 Young Lions CZ 2023 | PRINT 06
Young Lions CZ 2023 | PRINT 06YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
 Young Lions CZ 2023 | PRINT 04 - Honorary Mention Young Lions CZ 2023 | PRINT 04 - Honorary Mention
Young Lions CZ 2023 | PRINT 04 - Honorary MentionYoungLionsCZ
 
Young Lions CZ 2023 | PRINT 05
 Young Lions CZ 2023 | PRINT 05 Young Lions CZ 2023 | PRINT 05
Young Lions CZ 2023 | PRINT 05YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 08 - WINNER
 Young Lions CZ 2023 | PRINT 08 - WINNER Young Lions CZ 2023 | PRINT 08 - WINNER
Young Lions CZ 2023 | PRINT 08 - WINNERYoungLionsCZ
 
Young Lions CZ 2023 | PRINT 11
 Young Lions CZ 2023 | PRINT 11 Young Lions CZ 2023 | PRINT 11
Young Lions CZ 2023 | PRINT 11YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 14
 Young Lions CZ 2023 | PRINT 14 Young Lions CZ 2023 | PRINT 14
Young Lions CZ 2023 | PRINT 14YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 09
 Young Lions CZ 2023 | PRINT 09 Young Lions CZ 2023 | PRINT 09
Young Lions CZ 2023 | PRINT 09YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 01
 Young Lions CZ 2023 | PRINT 01 Young Lions CZ 2023 | PRINT 01
Young Lions CZ 2023 | PRINT 01YoungLionsCZ
 
Young Lions CZ 2023 | PR 06
Young Lions CZ 2023 | PR 06Young Lions CZ 2023 | PR 06
Young Lions CZ 2023 | PR 06YoungLionsCZ
 

More from YoungLionsCZ (20)

Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry MentionYoung Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
 
Young Lions CZ 2023 | MARKETERS 04
Young Lions CZ 2023 | MARKETERS 04Young Lions CZ 2023 | MARKETERS 04
Young Lions CZ 2023 | MARKETERS 04
 
Young Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions CZ 2023 | MARKETERS 03 - WINNERYoung Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions CZ 2023 | MARKETERS 03 - WINNER
 
Young Lions CZ 2023 | MARKETERS 07
Young Lions CZ 2023 | MARKETERS 07Young Lions CZ 2023 | MARKETERS 07
Young Lions CZ 2023 | MARKETERS 07
 
Young Lions CZ 2023 | MARKETERS 05
Young Lions CZ 2023 | MARKETERS 05Young Lions CZ 2023 | MARKETERS 05
Young Lions CZ 2023 | MARKETERS 05
 
Young Lions CZ 2023 | MARKETERS 01 - 3rd PLACE
Young Lions CZ 2023 | MARKETERS 01 - 3rd PLACEYoung Lions CZ 2023 | MARKETERS 01 - 3rd PLACE
Young Lions CZ 2023 | MARKETERS 01 - 3rd PLACE
 
Young Lions CZ 2023 | PRINT 12
 Young Lions CZ 2023 | PRINT 12 Young Lions CZ 2023 | PRINT 12
Young Lions CZ 2023 | PRINT 12
 
Young Lions CZ 2023 | PRINT 16
 Young Lions CZ 2023 | PRINT 16 Young Lions CZ 2023 | PRINT 16
Young Lions CZ 2023 | PRINT 16
 
Young Lions CZ 2023 | PRINT 17
 Young Lions CZ 2023 | PRINT 17 Young Lions CZ 2023 | PRINT 17
Young Lions CZ 2023 | PRINT 17
 
Young Lions CZ 2023 | PRINT 15
 Young Lions CZ 2023 | PRINT 15 Young Lions CZ 2023 | PRINT 15
Young Lions CZ 2023 | PRINT 15
 
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
 Young Lions CZ 2023 | PRINT 20 - 2nd PLACE Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
 
Young Lions CZ 2023 | PRINT 06
 Young Lions CZ 2023 | PRINT 06 Young Lions CZ 2023 | PRINT 06
Young Lions CZ 2023 | PRINT 06
 
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
 Young Lions CZ 2023 | PRINT 04 - Honorary Mention Young Lions CZ 2023 | PRINT 04 - Honorary Mention
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
 
Young Lions CZ 2023 | PRINT 05
 Young Lions CZ 2023 | PRINT 05 Young Lions CZ 2023 | PRINT 05
Young Lions CZ 2023 | PRINT 05
 
Young Lions CZ 2023 | PRINT 08 - WINNER
 Young Lions CZ 2023 | PRINT 08 - WINNER Young Lions CZ 2023 | PRINT 08 - WINNER
Young Lions CZ 2023 | PRINT 08 - WINNER
 
Young Lions CZ 2023 | PRINT 11
 Young Lions CZ 2023 | PRINT 11 Young Lions CZ 2023 | PRINT 11
Young Lions CZ 2023 | PRINT 11
 
Young Lions CZ 2023 | PRINT 14
 Young Lions CZ 2023 | PRINT 14 Young Lions CZ 2023 | PRINT 14
Young Lions CZ 2023 | PRINT 14
 
Young Lions CZ 2023 | PRINT 09
 Young Lions CZ 2023 | PRINT 09 Young Lions CZ 2023 | PRINT 09
Young Lions CZ 2023 | PRINT 09
 
Young Lions CZ 2023 | PRINT 01
 Young Lions CZ 2023 | PRINT 01 Young Lions CZ 2023 | PRINT 01
Young Lions CZ 2023 | PRINT 01
 
Young Lions CZ 2023 | PR 06
Young Lions CZ 2023 | PR 06Young Lions CZ 2023 | PR 06
Young Lions CZ 2023 | PR 06
 

Recently uploaded

Media Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a SpokespersonMedia Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a SpokespersonNapierPR
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Advanced Email Marketing
Advanced Email MarketingAdvanced Email Marketing
Advanced Email MarketingAdriannaBednarz
 
Silvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptxSilvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptxhqyfxsvkhb
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine OptimisationAdriannaBednarz
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Typesparamanjegatheeswari
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion conceptsparamanjegatheeswari
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffeeakshayytanwar123
 
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14SearchNorwich
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon BowlAdvanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon Bowlanahimariche
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressKushimattress
 
Simplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesSimplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesAnton Shulke
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumersNiveditha Achandira
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfSocial Samosa
 
Presentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing StrategyPresentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing StrategySuman Kumari
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsSaurav Srivastava
 
Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdriannaBednarz
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
 

Recently uploaded (20)

Media Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a SpokespersonMedia Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a Spokesperson
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Advanced Email Marketing
Advanced Email MarketingAdvanced Email Marketing
Advanced Email Marketing
 
Silvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptxSilvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptx
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine Optimisation
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Types
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion concepts
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
 
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
 
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon BowlAdvanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | Kushimattress
 
Simplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesSimplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated Websites
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumers
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdEx
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
 
Presentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing StrategyPresentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing Strategy
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated Prompts
 
Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification Training
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
 

Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE

  • 2. INSIGHT INSIGHT Medical students are unaware of the shortage of child psychiatrists and prefer a specialty that appears to be more financially beneficial. Child psychiatry is considered low prestige with no recognition by both medical students and the public.​
  • 4. NON ALCOHOLIC DOUBLE HOPPED MILKSHAKE IPA NON ALCOHOLIC DOUBLE HOPPED MILKSHAKE IPA
  • 5. TARGET AUDIENCE​ TARGET AUDIENCE​ STUDENTS OF MEDICAL SCHOOL Medical students that has yet not decided what specialty they want to pursue.​ GENERAL PUBLIC​ 25 –50 years old​ Care about society​ Higher income​ Drink beer at least occasionally #BEDOUBLEHERO #SUPPORTDOUBLEHERO
  • 6. BE DOUBLE HERO BE DOUBLE HERO SCHOLARSHIP MAJÁLES UNIVERSITIES
  • 7. ON TRADE SUPPORT DOUBLE HERO SUPPORT DOUBLE HERO OFF TRADE
  • 8. Be at the right place at the right time​ . Target medical students before they choose a specialty.​ ​ Use the on trade, off trade and event opportunities to reach bigger audience.​ MENTAL HEALTH AWARENESS MONTH​ MENTAL HEALTH AWARENESS MONTH​ MAY MAY TIMING TIMING
  • 9. 7 YEAR PLAN 7 YEAR PLAN 3 DOUBLEHEROES EVERY YEAR Positioning Scholarships Awareness
  • 10. #SUPPORTDOUBLEHERO #BEDOUBLEHERO Be #DoubleHero by choosing child psychiatry. GENERAL PUBLIC Buy Volba Sládků beer and support Double Heroes fund. Inform medical students Raise awareness Create funding Build brand equity MEDICAL STUDENTS DOUBLE HERO DOUBLE HERO Advocate for support and funding Motivate through scholarships GOALS GOALS On trade Off trade Events Vending machines CHANNELS CHANNELS DoubleHero is a double hopped nonalcoholic funky beer brewed to celebrate students of medicine that are not only being heroes as doctors but are doubling it by choosing to study child psychiatry. Volba Sládků is a brand creating unique beers every month. During the month of May focuses on spreading awareness about the massive lack of psychiatrists and improving their social status by putting them in role of DoubleHeroes.