AR filter for snapchat
Example of an instagram post
ANDREW
FAKE
Campaign summary
Children go through their self-identity process as teenagers, attempting to determine who they are and
what they want to be. Teenagers today draw inspiration from social media influencers because they
spend the majority of their time looking through social media. There is a strong connection between
influencers and their followers. And because they relate to them on a personal level, this is one of the
reasons why 60% of teenagers heed their counsel and follow their suggestions. Our main goal is to
inspire young people to make good changes in their community.
Creative insight
Who is the most famous, influential, viral, and controversial person on the internet right
now for Gen Z? No doubt—Andrew Tate. A man to whom millions of people around
the world listen and follow his advice. Tate is one of the most influential figures on
TikTok, where his videos have been viewed over 11.6 billion times. He has over 1.4 million
TikTok followers and over 3.4 million Instagram followers. He is also currently the most
Googled human in the world. On the other hand, many people hate him, seeing him as
selfish and arrogant. But what if such a controversial character starts doing only good
things and encourages others to do the same?
TikTok videos use the effect of a zoom-out to create surprise
Solution
In order to influence young people and create a viral effect, we
decided to create a deep fake of Andrew Tate - Andrew Fake. Thanks
to AI technologies, the virtual character will look real and speak with
a distinctive voice and intonation. The character will urge others to
do good deeds with firm quotes in his style. Andrew Fake will have
accounts on Instagram and TikTok where we will post content through
which we will get organic traffic. Also, we will use collaboration with the
famous influencers to boost an account. To increase engagement, we
will create a 3D-rendered Snapchat filter to challenge the users to help
with Andrew.
How does it work?
The main goals of the campaign are to raise awareness, spread the
values of the VIA Foundation among more teenagers, and inspire them
to help. By the project Andrew Fake, we show them that it is cool to
help others and even a guy with such a selfish image can do it. Thanks
to the popularity and controversy of Andrew, the campaign has viral
potential and will attract the attention of a large number of young
people.