DOBRO-DRUH
JSEM
DOBRO-DRUH
JSEM
DOBRO-DRUH
JSEM
DOBRO-DRUH
JSEM
DOBRO-DRUH
JSEM
Our goal is to get at least 30 groups of teenagers to start
their own project with DOBRO-DRUZI program and be long
term active.
REACH
We use Instagram to gather influencers as holkazletne and
lukefry.jpg to spread their stories with AR filter how they
could do something nice for society but never did because
felt afraid or alone. They’ll also explain the meaning of
Snapchat’s crown. It’ll spread out among friends and make it
viral.
ENGAGE
We’ll link teenagers to registration form on website
through AR filter. Teenagers who find their group members
on Snapchat map can plan their projects together and who
didn’t they create their own one and find members.
To keep them active we’ll motivate them by profit from NFT
auction for next projects. Basically, we’ll collect their project
memories in any visual form from which we create NFT and
auction them.
DOBRO-DRUH
JSEM
We’ll use Snapchat as a basecamp for teenage boys and
girls who want to become philanthropists. They’ll recognize
themselves thanks crown on their avatar (which they can
add it on it) and it’ll spread the message among friends and
make it viral. Crown for DOBRO-DRUH is sight that
symbolizes strength and heroism. Three dots represent
each little hero in a group. This combination’s common thing
for all teenagers who want to do something good and
showing them the power of community.
For activation we’ll involve influencers who will use AR
filter on their Instagram profiles with DOBRO-DRUH crown.
They tease other teenagers to put their own crown on their
Snapchat avatar. That help them to find themselves on the
map with other friends who might already have it and they
aren’t alone with good intentions. It’ll be available on 28th
November which is International Day of Generosity: Giving
Tuesday.
According to the Harvard study, wealth doesn’t make us
happy unless we’re surrounded by people who cares
about us. Teenagers in Czech Republic between 13-19 y.o.
(more than 700k) are facing different opportunities to do
something useful for society but they might don’t know
how to process it, or they think that they’re the only ones
who can see it.
Safe place where you can find strong community and
reach 73% of all teenagers is Snapchat. Which is almost
every single one from them. And the number is still
growing. It’s space where you can see your friends with
their tailor-made avatars with crowns on the map in real
time. Let’s find other crowned DOBRO-DRUH, join together
and plan a project.
Teenagers are facing different opportunities to do something
useful for society, but they might don’t know how to
process it. Therefore, we choose platforms where they occur
the most – Snapchat. It’s environment where they have only
close friends, and it makes the app safe.
They’re in touch with influencers on daily bases. That’s why
it’s the best way how to motivate or inspire them to do
something. They’re their buddies who give them the courage
to register into the program via AR filter. We choose as a
main sight crown because it’s the symbol of heroism and
strength, and it relates to brand logo. We gather interested
teenagers in Snapchat map where they recognize
themselves by the crown add-on on avatar. Technologies
are very close to them in general, that’s why NFT auction is
interesting motivation to keep them active.