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Young Lions CZ 2021 | Marketers 05

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Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz

The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.

Young Lions develop ambition and the ability to create excellent communications solutions.

We can call them the national championship for brand communication professionals aged 30 or under.

They provide a unique opportunity to develop creative and personal excellence.


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Young Lions CZ 2021 | Marketers 05

  1. 1. Czechs on the way to TREELLION. Team 5
  2. 2. 89 % 86 % more than half climate change is moderate or serious threat water is moderate or serious threat water & climate change are most serious threats for Europe ARE WE APATHIC IGNORANTS? WHY? low fertility of soil immigration different agriculture Source: Median, 20
  3. 3. As a kid, I took having fun in a snow for granted. For my kids nowadays, this is a very rare luxury. What I worry even more about are my future grandkids having this same rare luxury in something as natural as unlimited water supply. Climate is changing our lives but I have no power to change it. #insight
  4. 4. WHO? Resigned Responsible pesimists 54 % of Czech society „I don‘t believe that I can change anything or I don‘t know how to help.“ #targetgroup Source: Behavio, 201
  5. 5. Our future can be only better. In the shadow of trees. #bigidea But how can trees help us? Why is it good to plant trees?
  6. 6. Platform Stromiliarda Explain Society Busines s Influenc e Participat e Build Re-plant MKT Activations Build a platform, show it is EASY, scale it UP . Build Tradition #strategy
  7. 7. 14 000 000 pcs/year 1 TREE per each PIECE SOLD 7 SKUs with positive claims Claims on tablets explaining what TREES will HELP to SOLVE Trees will help everyone to live at his bornplace. Raise awareness & Inspire 1
  8. 8. FOLLOWERS CHALLENGE 1 tree per follower/ Friend Influencers Companies Events Conscious community & & PLANTING EVENTS Employees, schools ONBOARDING CORPORATIONS Setting their own profiles with 100 trees donation by Orion 2Onboard society & other companies Business
  9. 9. Scale community impact When do we care the most? What do we do each year? When do we all gather around a TREE? Building a regular tree-planting matter „reminder“ through our greatest tradition, activating the most relevant product. ENCOURAGING TO 3 Build tradition
  10. 10. 1. Raise awareness, inspire and lead with Orion example 2. Onboard society & companies to take an action 3. Scale the impact by establishing a tradition 1. Activating through Orion tablets positive messages on pack communication + donating 1 tree per 1 pcs sold. (14 mio pcs/yr). Our future can be only better. In the shadow of trees. Execution 2. Connecting with influencers and launching followers challenge. Encouraging other companies. Engaging community. How to deliver that? Tradition Business 3. Advertising when people care the most and building X-mass tree donation tradition. 4. Keep going till we reach our targets. POSITIVE ANSWERS & MESSAGES EXPLAING WHY PLANTING TREES IS SOLUTION FOR THE WORRIES CZECHS FEEL ABOUT THE CLIMATE AND ITS IMPACT ON THEIR LIVES. ALL OF THIS BY BUILDING A COMMUNITY AROUND THE APP PLATFORM, THAT WILL CONNECT US ALL. #summary

Young Lions Czech Republic 2021 | MEDIA www.younglions.cz The only platform where young professionals can find out how good they are compared to their peers. Powerful learning through experience by working under time pressure. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 30 or under. They provide a unique opportunity to develop creative and personal excellence.

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