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Young Lions CZ 2020 | Media 10 - 2nd place

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Young Lions Czech Republic 2020 | Media
www.younglions.cz

Young Lions competitions and training programme develop ambition and ability to create excellent communications solutions. We provide an opportunity to develop personal and creative excellence.

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Young Lions CZ 2020 | Media 10 - 2nd place

  1. 1. MUCH MORE THAN JUST SPORTS
  2. 2. Currently having their kids at home and are too busy to look for ideas on how to entertain them every day. Target group PARENTS with children 3-6 years old TEACHER S in kinderkartens High demand on their program quality from parents.
  3. 3. Insight Because of the current situation, the quality of education of pre- school kids is declining.
  4. 4. Sokol Approved Idea
  5. 5. Encourage parents to spend high-quality time with their kids every day so the kids will want to continue with it also during the school year. Attract Daily Challenges #sokolapproved Baton Pass September Status Increase Execution Teachers on board Sokol Approved SummerNow
  6. 6. Day by day uncovering of the challenges will make kids excited and curious about the next day task! Challenges are simple and fun and improve them in diverse ways. #sokolapproved #sesokolemdozivota Daily Challenges
  7. 7. • Owned media: website with challenges • Promoted social media support • Word-of-Mouth among parents • Authentic content - exSokol members + Brand ambassadors • CzechTV :D daily challenge • Supplement in Deník - colouring books for kids Communication Channels
  8. 8. #sokolapproved #sesokolemdozivota Teachers On Board Do your kids miss the challenges? They can continue in the kindergarten! Parents who liked the program will be encouraged to ask for its inclusion in the kindergarten. They can share their experience in their kindergarten‘s Facebook groups, with other parents or during the annual parents-teachers meetings.
  9. 9. Once the kindergartens incorporate the program they will receive the „Sokol Approved“ status to prove their quality. They will share it on their social media and the other schools get inspired and join as well. #sokolapproved #sesokolemdozivota Sokol Approved
  10. 10. 600 000 CZK • Website for the challenges • Facebook/Instagram paid promo • CzechTV :D • Influencers – Parents • Print Supplements Daily Challenges Teachers On Board Sokol Approved • Word of Mouth • Facebook groups of kindergartens • Annual parents-teachers meetings • Stamps and support materials • Seminars for teachers 0 CZK 0 CZK Summary Insight Because of the current situation, the quality of education of pre-school kids is declining. Idea Execution Encourage parents to spend high-quality time with their kids every day so the kids will want to continue with it also during the school year. Sokol as an assurance of quality. Target Group KPIs Number of kids in the program; SOV among parents PARENT S with children 3-6 years old TEACHE RS in kinderkartens

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