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2. 80% of Czech children needs to move more and
better
To develop basic motoric and athletic skills kids need
to start moving right in early age (3-6 years)
Sokol has a unique pre-school physical program „Se
Sokolem do života“ to provide the right guidance
It is free, accessible and easy
But not every pre-school is IN
BACKGROUND

3. Teachers are overwhelmed by offers
Some teachers are not that into sport
Sokol is perceived as old-fashioned
How can we get teachers involved and
parents attracted?
CHALLENGE

4. OBJECTIVES
Double the number of kindergartens in the
program
Increase the relevance of Sokol brand in
connection with physical literacy
Strengthen the equity and image of Philips
Connect teachers, parents, Sokol, and Philips

5. INSIGHT
Exercising does not mean physical literacy
Physical literacy means being naturally
active and having the right motoric skills
Physical literacy matters and does not
come without effort.
90% of Czechs consider air purity as a
serious problem
But they do not know that the air polution
begins right in their homes
Clean air matters and does not come
without effort.

6. Clean air and physical literacy contribute greatly to health of our kids. They work best
combined and neither of them comes without effort.
VE ZDRAVÉM TĚLE ZDRAVÝ (VZ)DUCH
*Be lean, breathe clean

7. GET CLEAN AIR AND EXERCISE AIDS FOR YOUR PRESCHOOL
Philips rewards 100
kindergardens with Air
Purifiers and exercise
aids
4
„Help preschools get
clean air.“
Be physically literate with
Sokolík Pepík.
Share content and collect
Sokolík´s points for
kids
3
Preschools register to
the program of
Sokolík Pepík.
2
Philips ambasadors
community initiates
home exercising with
Sokolík Pepík
#cvičjakosokolík
#beleanbreatheclean
1

8. DELIVERABLES
ASSETS
Philips + Sokolík website
Social media assets
Digital banners
PR
MEDIA
BUDGET
TOTAL 56.000 EUR
Ambassadors
Social media content
Digital content
Prize (purifiers + PE aids)

9. IN THE LIGHT OF CURRENT EVENTS...
VE ZDRAVÉM DOMĚ ZDRAVÝ (VZ)DUCH
SOKOLÍK PEPÍK IS INDOOR-FRIENDLY
KEEP YOUR HOME CLEAN AND AIR FRESH
EXERCISE AT HOME
SHARE CONTENT
GET SOKOLÍK POINT FOR YOUR PRESCHOOL

10. Reward preschools
4
„Help preschools get clean
air.“
3
Registre to the program of
Sokolík Pepík.
2
Initiate home exercising
with Sokolík Pepík
#cvičjakosokolík
#beleanbreatheclean
1
GET CLEAN AIR AND EXERCISE AIDS FOR YOUR PRESCHOOL
VE ZDRAVÉM TĚLE ZDRAVÝ (VZ)DUCH / BE LEAN, BREATHE CLEAN
Clean air and physical literacy contribute greatly to health of our kids. They work best combined and neither
of them comes without effort.