SlideShare a Scribd company logo
1 of 10
Download to read offline
WE WANT TO MAKE
TEENS WILLING TO
ACTIVELY PERFORM
MUSIC. WHY DON´T
THEY ALREADY?
15 - Mindshare - team 2
REMEMBER YOURSELF
AS A TEENAGER?
NOTHING HAVE CHANGED
MUSIC
CLASSES
WERE
BORING
TEACHERS
WERE
SUPER-
SERIOUS
TO PERFORM
PUBLICLY
FELT
AWKWARD
STRESSED
THAT PEOPLE
WOULD LAUGH
AT ME
15 - Mindshare - team 2
MUSIC IN YOUR HEART:
„MAKE YOUR TEACHER
FAMOUS ROCKSTAR!“
YOU AS A CLASS CHOOSE ONE POPULAR SONG (WE WILL ROCK YOU).1
DRESS UP YOUR TEACHER LIKE THE MAIN PROTAGONIST (FREDDIE MERCURY).2
MAKE A MUSIC VIDEO OF YOUR BAND (CLASS) PERFORMING THE SONG
WITH YOUR MAIN STAR – THE TEACHER3
SUBMIT YOUR VIDEO TO THE CONTEST AS A JAN „MERCURY“ NOVÁK & HIS QUEENS
AND GATHER SUPPORT FOR YOU AND YOUR STAR4
15 - Mindshare - team 2
MOTIVATION IS THE KEY!
„LET’S SHOW THAT MY MUSIC
LESSONS CAN BE FUN.“
„LET THE PUPILS TRY TO
PERFORM THE MUSIC WITHOUT
THE FEAR OF FAILURE.“
„LET’S MAKE SOME FUN OF
(WITH) TEACHER – LET’S FIND
OUT HOW HE WOULD LOOK LIKE
LADY GAGA…„
„NEVERMIND IF WE DON’T WIN –
THE BEST PART WAS SEEING
OUR TEACHER DO MOONWALK
AS MICHAEL JACKSON!“
TEACHER STUDENT
15 - Mindshare - team 2
INVOLVE ACT
SUBMITTING INTRO VIDEOS
– MAKING TEACHERS STAR
VOTING
– FINAL VIDEOS
CONTEST
OPENING
START OF
THE VOTING
FINAL
CONCERT
INTRO
HOW TO MAKE THIS
HAPPEN?
DISCOVER SHARE
15 - Mindshare - team 2
BECOME AWARE
OF COMPETITION
DISCOVER
DO YOU WANT TO SEE YOUR
TEACHER DRESSED LIKE LADY
GAGA?
DOES YOU
TEACHER
LOOK LIKE
JUSTIN
BIEBER?
ÓČKO TV CHANNEL – TRAILERS
ON TV SHOW ABOUT PROJECT
AND COMPETITION ITSELF
FOCUS ON: LAUNCHING INFORMATION CAMPAIGN USING BROADREACH MEDIA LIKE MAFRA, OČKO TV
AND ITS SOCIAL CHANNELS, TEASING AT SCHOOLS VIA MŠMT BULLETINS AND TV SPOTS AND
PROMOTING THE TEACHERROCKS.CZ WEBSITE CONTAINING ALL INFO, POPULAR SONGS & LYRICS ETC.
15 - Mindshare - team 2
SUBMIT YOUR
APPLICATION
INVOLVE
GET INSPIRED IN
EDUCATIONAL VIDEOS BY
ÓČKO TV AND CHOOSE
YOUR SONG
UPLOAD VIDEO
INTRODUCING YOUR
NEWBORN STAR &
BAND
WATCH ÓČKO TV SHOWS
ABOUT COMPETITION
FOCUS ON: GAINING PARTICIPANTS IN 4-STEP PROCESS – LET THEM SIGN IN , SELECT WHETHER THEIR
TEACHER SHOULD BE MICK JAGGER, TOMÁŠ KLUS OR MADONNA :) , SELECT THEIR SONG AND MAKE A
VIDEO OF HOW THEIR ORDINARY TEACHER IS BECOMING THE FAMOUS ROCK STAR (WITH THEIR HELP)
15 - Mindshare - team 2
CREATE AND SHARE
YOUR VIDEOS
ACT &
SHARE
FOCUS ON: MAXIMIZING THE VIRALITY & REACH OF THE PROJECT - INDIVIDUAL PARTICIPANTS SHARING
AND PROMOTING THE VIDEO OF THEIR ROCKSTAR AND BAND.
UPLOAD FINAL VIDEO
& COLLECT LIKES
LET WINNERS ROCK
IN THE FINAL CONCERT
BY OCKO TV!
SHARE YOUR VIDEO
BOOST YOUR SOCIAL
SUPPORT
15 - Mindshare - team 2
AS A RESULT
YOU CAN
MAKE THIS:
OUT OF THIS…
15 - Mindshare - team 2
BREAK THE ROUTINE OF YOUR MUSIC CLASSESPROBLEM:
SOLUTION: MAKE YOUR TEACHER A ROCK STAR!
MESSAGE: DON’T BE AFRAID OF FAILURE AND HAVE FUN
WITH YOUR STAR AND HIS BAND
TOUCHPOINTS: WEBSITE, SOCIAL NETWORKS, MAFRA PACK,
ÓČKO, MINISTRY OF EDUCATION, SCHOOL EVENTS
DISCOVER
THE
COMPETITION
INVOLVE
YOUR
TEACHER &
CLASS
ACT
& CREATE
YOUR
VIDEOS
SHARE
YOUR
FEELINGS
15 - Mindshare - team 2

More Related Content

Viewers also liked

Yl2014 media 26_havas worldwide prague
Yl2014 media 26_havas worldwide pragueYl2014 media 26_havas worldwide prague
Yl2014 media 26_havas worldwide pragueYoungLionsCZ
 
Yl2014 media 6_mec czech
Yl2014 media 6_mec czechYl2014 media 6_mec czech
Yl2014 media 6_mec czechYoungLionsCZ
 
Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)
Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)
Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)YoungLionsCZ
 
Attention!Media (Adam Kolinger, Anna Sokolova)
Attention!Media (Adam Kolinger, Anna Sokolova)Attention!Media (Adam Kolinger, Anna Sokolova)
Attention!Media (Adam Kolinger, Anna Sokolova)YoungLionsCZ
 
VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)
VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)
VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)YoungLionsCZ
 
OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)
OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)
OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)YoungLionsCZ
 
Liftago (Alžběta Matějů, Kryštof Raška)
Liftago (Alžběta Matějů, Kryštof Raška)Liftago (Alžběta Matějů, Kryštof Raška)
Liftago (Alžběta Matějů, Kryštof Raška)YoungLionsCZ
 
Tereza Havlová, Lucie Kulhavá (Mindshare – tým 2)
Tereza Havlová, Lucie Kulhavá (Mindshare – tým 2)Tereza Havlová, Lucie Kulhavá (Mindshare – tým 2)
Tereza Havlová, Lucie Kulhavá (Mindshare – tým 2)YoungLionsCZ
 
Mikoláš Gál, Tatiana Hořavová (Wunderman)
Mikoláš Gál, Tatiana Hořavová (Wunderman)Mikoláš Gál, Tatiana Hořavová (Wunderman)
Mikoláš Gál, Tatiana Hořavová (Wunderman)YoungLionsCZ
 
Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)
Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)
Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)YoungLionsCZ
 
Jiří Novák, Jan Kvěch (McCann-Erickson Prague)
Jiří Novák, Jan Kvěch (McCann-Erickson Prague)Jiří Novák, Jan Kvěch (McCann-Erickson Prague)
Jiří Novák, Jan Kvěch (McCann-Erickson Prague)YoungLionsCZ
 

Viewers also liked (15)

Yl15 cyber 11
Yl15 cyber 11Yl15 cyber 11
Yl15 cyber 11
 
Yl2014 media 26_havas worldwide prague
Yl2014 media 26_havas worldwide pragueYl2014 media 26_havas worldwide prague
Yl2014 media 26_havas worldwide prague
 
Yl2014 cyber 01
Yl2014 cyber 01Yl2014 cyber 01
Yl2014 cyber 01
 
Yl2014 media 6_mec czech
Yl2014 media 6_mec czechYl2014 media 6_mec czech
Yl2014 media 6_mec czech
 
Yl15 cyber 18
Yl15 cyber 18Yl15 cyber 18
Yl15 cyber 18
 
Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)
Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)
Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)
 
Yl15 cyber 10
Yl15 cyber 10Yl15 cyber 10
Yl15 cyber 10
 
Attention!Media (Adam Kolinger, Anna Sokolova)
Attention!Media (Adam Kolinger, Anna Sokolova)Attention!Media (Adam Kolinger, Anna Sokolova)
Attention!Media (Adam Kolinger, Anna Sokolova)
 
VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)
VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)
VCCP s.r.o. (Michaela Tabakovičová, Cornel-Alexandru Cernat)
 
OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)
OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)
OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)
 
Liftago (Alžběta Matějů, Kryštof Raška)
Liftago (Alžběta Matějů, Kryštof Raška)Liftago (Alžběta Matějů, Kryštof Raška)
Liftago (Alžběta Matějů, Kryštof Raška)
 
Tereza Havlová, Lucie Kulhavá (Mindshare – tým 2)
Tereza Havlová, Lucie Kulhavá (Mindshare – tým 2)Tereza Havlová, Lucie Kulhavá (Mindshare – tým 2)
Tereza Havlová, Lucie Kulhavá (Mindshare – tým 2)
 
Mikoláš Gál, Tatiana Hořavová (Wunderman)
Mikoláš Gál, Tatiana Hořavová (Wunderman)Mikoláš Gál, Tatiana Hořavová (Wunderman)
Mikoláš Gál, Tatiana Hořavová (Wunderman)
 
Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)
Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)
Julie Vernerová, Ondřej Peša (TRIAD Advertising – tým 1)
 
Jiří Novák, Jan Kvěch (McCann-Erickson Prague)
Jiří Novák, Jan Kvěch (McCann-Erickson Prague)Jiří Novák, Jan Kvěch (McCann-Erickson Prague)
Jiří Novák, Jan Kvěch (McCann-Erickson Prague)
 

More from YoungLionsCZ

Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry MentionYoung Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry MentionYoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 04
Young Lions CZ 2023 | MARKETERS 04Young Lions CZ 2023 | MARKETERS 04
Young Lions CZ 2023 | MARKETERS 04YoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions CZ 2023 | MARKETERS 03 - WINNERYoung Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions CZ 2023 | MARKETERS 03 - WINNERYoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 07
Young Lions CZ 2023 | MARKETERS 07Young Lions CZ 2023 | MARKETERS 07
Young Lions CZ 2023 | MARKETERS 07YoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 05
Young Lions CZ 2023 | MARKETERS 05Young Lions CZ 2023 | MARKETERS 05
Young Lions CZ 2023 | MARKETERS 05YoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACEYoung Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACEYoungLionsCZ
 
Young Lions CZ 2023 | MARKETERS 01 - 3rd PLACE
Young Lions CZ 2023 | MARKETERS 01 - 3rd PLACEYoung Lions CZ 2023 | MARKETERS 01 - 3rd PLACE
Young Lions CZ 2023 | MARKETERS 01 - 3rd PLACEYoungLionsCZ
 
Young Lions CZ 2023 | PRINT 12
 Young Lions CZ 2023 | PRINT 12 Young Lions CZ 2023 | PRINT 12
Young Lions CZ 2023 | PRINT 12YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 16
 Young Lions CZ 2023 | PRINT 16 Young Lions CZ 2023 | PRINT 16
Young Lions CZ 2023 | PRINT 16YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 17
 Young Lions CZ 2023 | PRINT 17 Young Lions CZ 2023 | PRINT 17
Young Lions CZ 2023 | PRINT 17YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 15
 Young Lions CZ 2023 | PRINT 15 Young Lions CZ 2023 | PRINT 15
Young Lions CZ 2023 | PRINT 15YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
 Young Lions CZ 2023 | PRINT 20 - 2nd PLACE Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
Young Lions CZ 2023 | PRINT 20 - 2nd PLACEYoungLionsCZ
 
Young Lions CZ 2023 | PRINT 06
 Young Lions CZ 2023 | PRINT 06 Young Lions CZ 2023 | PRINT 06
Young Lions CZ 2023 | PRINT 06YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
 Young Lions CZ 2023 | PRINT 04 - Honorary Mention Young Lions CZ 2023 | PRINT 04 - Honorary Mention
Young Lions CZ 2023 | PRINT 04 - Honorary MentionYoungLionsCZ
 
Young Lions CZ 2023 | PRINT 05
 Young Lions CZ 2023 | PRINT 05 Young Lions CZ 2023 | PRINT 05
Young Lions CZ 2023 | PRINT 05YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 08 - WINNER
 Young Lions CZ 2023 | PRINT 08 - WINNER Young Lions CZ 2023 | PRINT 08 - WINNER
Young Lions CZ 2023 | PRINT 08 - WINNERYoungLionsCZ
 
Young Lions CZ 2023 | PRINT 11
 Young Lions CZ 2023 | PRINT 11 Young Lions CZ 2023 | PRINT 11
Young Lions CZ 2023 | PRINT 11YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 14
 Young Lions CZ 2023 | PRINT 14 Young Lions CZ 2023 | PRINT 14
Young Lions CZ 2023 | PRINT 14YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 09
 Young Lions CZ 2023 | PRINT 09 Young Lions CZ 2023 | PRINT 09
Young Lions CZ 2023 | PRINT 09YoungLionsCZ
 
Young Lions CZ 2023 | PRINT 01
 Young Lions CZ 2023 | PRINT 01 Young Lions CZ 2023 | PRINT 01
Young Lions CZ 2023 | PRINT 01YoungLionsCZ
 

More from YoungLionsCZ (20)

Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry MentionYoung Lions CZ 2023 | MARKETERS 06 - Honorry Mention
Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention
 
Young Lions CZ 2023 | MARKETERS 04
Young Lions CZ 2023 | MARKETERS 04Young Lions CZ 2023 | MARKETERS 04
Young Lions CZ 2023 | MARKETERS 04
 
Young Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions CZ 2023 | MARKETERS 03 - WINNERYoung Lions CZ 2023 | MARKETERS 03 - WINNER
Young Lions CZ 2023 | MARKETERS 03 - WINNER
 
Young Lions CZ 2023 | MARKETERS 07
Young Lions CZ 2023 | MARKETERS 07Young Lions CZ 2023 | MARKETERS 07
Young Lions CZ 2023 | MARKETERS 07
 
Young Lions CZ 2023 | MARKETERS 05
Young Lions CZ 2023 | MARKETERS 05Young Lions CZ 2023 | MARKETERS 05
Young Lions CZ 2023 | MARKETERS 05
 
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACEYoung Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
Young Lions CZ 2023 | MARKETERS 02 - 2nd PLACE
 
Young Lions CZ 2023 | MARKETERS 01 - 3rd PLACE
Young Lions CZ 2023 | MARKETERS 01 - 3rd PLACEYoung Lions CZ 2023 | MARKETERS 01 - 3rd PLACE
Young Lions CZ 2023 | MARKETERS 01 - 3rd PLACE
 
Young Lions CZ 2023 | PRINT 12
 Young Lions CZ 2023 | PRINT 12 Young Lions CZ 2023 | PRINT 12
Young Lions CZ 2023 | PRINT 12
 
Young Lions CZ 2023 | PRINT 16
 Young Lions CZ 2023 | PRINT 16 Young Lions CZ 2023 | PRINT 16
Young Lions CZ 2023 | PRINT 16
 
Young Lions CZ 2023 | PRINT 17
 Young Lions CZ 2023 | PRINT 17 Young Lions CZ 2023 | PRINT 17
Young Lions CZ 2023 | PRINT 17
 
Young Lions CZ 2023 | PRINT 15
 Young Lions CZ 2023 | PRINT 15 Young Lions CZ 2023 | PRINT 15
Young Lions CZ 2023 | PRINT 15
 
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
 Young Lions CZ 2023 | PRINT 20 - 2nd PLACE Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
 
Young Lions CZ 2023 | PRINT 06
 Young Lions CZ 2023 | PRINT 06 Young Lions CZ 2023 | PRINT 06
Young Lions CZ 2023 | PRINT 06
 
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
 Young Lions CZ 2023 | PRINT 04 - Honorary Mention Young Lions CZ 2023 | PRINT 04 - Honorary Mention
Young Lions CZ 2023 | PRINT 04 - Honorary Mention
 
Young Lions CZ 2023 | PRINT 05
 Young Lions CZ 2023 | PRINT 05 Young Lions CZ 2023 | PRINT 05
Young Lions CZ 2023 | PRINT 05
 
Young Lions CZ 2023 | PRINT 08 - WINNER
 Young Lions CZ 2023 | PRINT 08 - WINNER Young Lions CZ 2023 | PRINT 08 - WINNER
Young Lions CZ 2023 | PRINT 08 - WINNER
 
Young Lions CZ 2023 | PRINT 11
 Young Lions CZ 2023 | PRINT 11 Young Lions CZ 2023 | PRINT 11
Young Lions CZ 2023 | PRINT 11
 
Young Lions CZ 2023 | PRINT 14
 Young Lions CZ 2023 | PRINT 14 Young Lions CZ 2023 | PRINT 14
Young Lions CZ 2023 | PRINT 14
 
Young Lions CZ 2023 | PRINT 09
 Young Lions CZ 2023 | PRINT 09 Young Lions CZ 2023 | PRINT 09
Young Lions CZ 2023 | PRINT 09
 
Young Lions CZ 2023 | PRINT 01
 Young Lions CZ 2023 | PRINT 01 Young Lions CZ 2023 | PRINT 01
Young Lions CZ 2023 | PRINT 01
 

Recently uploaded

BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxBBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxProf. Kanchan Kumari
 
The OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita AnandThe OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita AnandDr. Sarita Anand
 
Research Methodology and Tips on Better Research
Research Methodology and Tips on Better ResearchResearch Methodology and Tips on Better Research
Research Methodology and Tips on Better ResearchRushdi Shams
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey designBalelaBoru
 
Material Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptMaterial Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptBanaras Hindu University
 
Plant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxPlant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxHimansu10
 
ICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfVanessa Camilleri
 
2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...Sandy Millin
 
Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024bsellato
 
Auchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsAuchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsDhatriParmar
 
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...Nguyen Thanh Tu Collection
 
Riti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxRiti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxDhatriParmar
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudDr. Bruce A. Johnson
 
POST ENCEPHALITIS case study Jitendra bhargav
POST ENCEPHALITIS case study  Jitendra bhargavPOST ENCEPHALITIS case study  Jitendra bhargav
POST ENCEPHALITIS case study Jitendra bhargavJitendra Bhargav
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptxmary850239
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...Nguyen Thanh Tu Collection
 
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxMetabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxDr. Santhosh Kumar. N
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...Nguyen Thanh Tu Collection
 

Recently uploaded (20)

BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxBBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
 
The OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita AnandThe OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
 
Research Methodology and Tips on Better Research
Research Methodology and Tips on Better ResearchResearch Methodology and Tips on Better Research
Research Methodology and Tips on Better Research
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey design
 
Least Significance Difference:Biostatics and Research Methodology
Least Significance Difference:Biostatics and Research MethodologyLeast Significance Difference:Biostatics and Research Methodology
Least Significance Difference:Biostatics and Research Methodology
 
Material Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptMaterial Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.ppt
 
Plant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxPlant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptx
 
ICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdf
 
2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...
 
Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024
 
Auchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsAuchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian Poetics
 
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
 
Riti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxRiti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptx
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced Stud
 
POST ENCEPHALITIS case study Jitendra bhargav
POST ENCEPHALITIS case study  Jitendra bhargavPOST ENCEPHALITIS case study  Jitendra bhargav
POST ENCEPHALITIS case study Jitendra bhargav
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
 
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxMetabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
 
t-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodologyt-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodology
 

Yl2014 media 15_mindshare2

  • 1. WE WANT TO MAKE TEENS WILLING TO ACTIVELY PERFORM MUSIC. WHY DON´T THEY ALREADY? 15 - Mindshare - team 2
  • 2. REMEMBER YOURSELF AS A TEENAGER? NOTHING HAVE CHANGED MUSIC CLASSES WERE BORING TEACHERS WERE SUPER- SERIOUS TO PERFORM PUBLICLY FELT AWKWARD STRESSED THAT PEOPLE WOULD LAUGH AT ME 15 - Mindshare - team 2
  • 3. MUSIC IN YOUR HEART: „MAKE YOUR TEACHER FAMOUS ROCKSTAR!“ YOU AS A CLASS CHOOSE ONE POPULAR SONG (WE WILL ROCK YOU).1 DRESS UP YOUR TEACHER LIKE THE MAIN PROTAGONIST (FREDDIE MERCURY).2 MAKE A MUSIC VIDEO OF YOUR BAND (CLASS) PERFORMING THE SONG WITH YOUR MAIN STAR – THE TEACHER3 SUBMIT YOUR VIDEO TO THE CONTEST AS A JAN „MERCURY“ NOVÁK & HIS QUEENS AND GATHER SUPPORT FOR YOU AND YOUR STAR4 15 - Mindshare - team 2
  • 4. MOTIVATION IS THE KEY! „LET’S SHOW THAT MY MUSIC LESSONS CAN BE FUN.“ „LET THE PUPILS TRY TO PERFORM THE MUSIC WITHOUT THE FEAR OF FAILURE.“ „LET’S MAKE SOME FUN OF (WITH) TEACHER – LET’S FIND OUT HOW HE WOULD LOOK LIKE LADY GAGA…„ „NEVERMIND IF WE DON’T WIN – THE BEST PART WAS SEEING OUR TEACHER DO MOONWALK AS MICHAEL JACKSON!“ TEACHER STUDENT 15 - Mindshare - team 2
  • 5. INVOLVE ACT SUBMITTING INTRO VIDEOS – MAKING TEACHERS STAR VOTING – FINAL VIDEOS CONTEST OPENING START OF THE VOTING FINAL CONCERT INTRO HOW TO MAKE THIS HAPPEN? DISCOVER SHARE 15 - Mindshare - team 2
  • 6. BECOME AWARE OF COMPETITION DISCOVER DO YOU WANT TO SEE YOUR TEACHER DRESSED LIKE LADY GAGA? DOES YOU TEACHER LOOK LIKE JUSTIN BIEBER? ÓČKO TV CHANNEL – TRAILERS ON TV SHOW ABOUT PROJECT AND COMPETITION ITSELF FOCUS ON: LAUNCHING INFORMATION CAMPAIGN USING BROADREACH MEDIA LIKE MAFRA, OČKO TV AND ITS SOCIAL CHANNELS, TEASING AT SCHOOLS VIA MŠMT BULLETINS AND TV SPOTS AND PROMOTING THE TEACHERROCKS.CZ WEBSITE CONTAINING ALL INFO, POPULAR SONGS & LYRICS ETC. 15 - Mindshare - team 2
  • 7. SUBMIT YOUR APPLICATION INVOLVE GET INSPIRED IN EDUCATIONAL VIDEOS BY ÓČKO TV AND CHOOSE YOUR SONG UPLOAD VIDEO INTRODUCING YOUR NEWBORN STAR & BAND WATCH ÓČKO TV SHOWS ABOUT COMPETITION FOCUS ON: GAINING PARTICIPANTS IN 4-STEP PROCESS – LET THEM SIGN IN , SELECT WHETHER THEIR TEACHER SHOULD BE MICK JAGGER, TOMÁŠ KLUS OR MADONNA :) , SELECT THEIR SONG AND MAKE A VIDEO OF HOW THEIR ORDINARY TEACHER IS BECOMING THE FAMOUS ROCK STAR (WITH THEIR HELP) 15 - Mindshare - team 2
  • 8. CREATE AND SHARE YOUR VIDEOS ACT & SHARE FOCUS ON: MAXIMIZING THE VIRALITY & REACH OF THE PROJECT - INDIVIDUAL PARTICIPANTS SHARING AND PROMOTING THE VIDEO OF THEIR ROCKSTAR AND BAND. UPLOAD FINAL VIDEO & COLLECT LIKES LET WINNERS ROCK IN THE FINAL CONCERT BY OCKO TV! SHARE YOUR VIDEO BOOST YOUR SOCIAL SUPPORT 15 - Mindshare - team 2
  • 9. AS A RESULT YOU CAN MAKE THIS: OUT OF THIS… 15 - Mindshare - team 2
  • 10. BREAK THE ROUTINE OF YOUR MUSIC CLASSESPROBLEM: SOLUTION: MAKE YOUR TEACHER A ROCK STAR! MESSAGE: DON’T BE AFRAID OF FAILURE AND HAVE FUN WITH YOUR STAR AND HIS BAND TOUCHPOINTS: WEBSITE, SOCIAL NETWORKS, MAFRA PACK, ÓČKO, MINISTRY OF EDUCATION, SCHOOL EVENTS DISCOVER THE COMPETITION INVOLVE YOUR TEACHER & CLASS ACT & CREATE YOUR VIDEOS SHARE YOUR FEELINGS 15 - Mindshare - team 2