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WE WANT TO MAKE
TEENS WILLING TO
ACTIVELY PERFORM
MUSIC. WHY DON´T
THEY ALREADY?
15 - Mindshare - team 2
REMEMBER YOURSELF
AS A TEENAGER?
NOTHING HAVE CHANGED
MUSIC
CLASSES
WERE
BORING
TEACHERS
WERE
SUPER-
SERIOUS
TO PERFORM
PU...
MUSIC IN YOUR HEART:
„MAKE YOUR TEACHER
FAMOUS ROCKSTAR!“
YOU AS A CLASS CHOOSE ONE POPULAR SONG (WE WILL ROCK YOU).1
DRES...
MOTIVATION IS THE KEY!
„LET’S SHOW THAT MY MUSIC
LESSONS CAN BE FUN.“
„LET THE PUPILS TRY TO
PERFORM THE MUSIC WITHOUT
THE...
INVOLVE ACT
SUBMITTING INTRO VIDEOS
– MAKING TEACHERS STAR
VOTING
– FINAL VIDEOS
CONTEST
OPENING
START OF
THE VOTING
FINAL...
BECOME AWARE
OF COMPETITION
DISCOVER
DO YOU WANT TO SEE YOUR
TEACHER DRESSED LIKE LADY
GAGA?
DOES YOU
TEACHER
LOOK LIKE
JU...
SUBMIT YOUR
APPLICATION
INVOLVE
GET INSPIRED IN
EDUCATIONAL VIDEOS BY
ÓČKO TV AND CHOOSE
YOUR SONG
UPLOAD VIDEO
INTRODUCIN...
CREATE AND SHARE
YOUR VIDEOS
ACT &
SHARE
FOCUS ON: MAXIMIZING THE VIRALITY & REACH OF THE PROJECT - INDIVIDUAL PARTICIPANT...
AS A RESULT
YOU CAN
MAKE THIS:
OUT OF THIS…
15 - Mindshare - team 2
BREAK THE ROUTINE OF YOUR MUSIC CLASSESPROBLEM:
SOLUTION: MAKE YOUR TEACHER A ROCK STAR!
MESSAGE: DON’T BE AFRAID OF FAILU...
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Yl2014 media 15_mindshare2

  1. 1. WE WANT TO MAKE TEENS WILLING TO ACTIVELY PERFORM MUSIC. WHY DON´T THEY ALREADY? 15 - Mindshare - team 2
  2. 2. REMEMBER YOURSELF AS A TEENAGER? NOTHING HAVE CHANGED MUSIC CLASSES WERE BORING TEACHERS WERE SUPER- SERIOUS TO PERFORM PUBLICLY FELT AWKWARD STRESSED THAT PEOPLE WOULD LAUGH AT ME 15 - Mindshare - team 2
  3. 3. MUSIC IN YOUR HEART: „MAKE YOUR TEACHER FAMOUS ROCKSTAR!“ YOU AS A CLASS CHOOSE ONE POPULAR SONG (WE WILL ROCK YOU).1 DRESS UP YOUR TEACHER LIKE THE MAIN PROTAGONIST (FREDDIE MERCURY).2 MAKE A MUSIC VIDEO OF YOUR BAND (CLASS) PERFORMING THE SONG WITH YOUR MAIN STAR – THE TEACHER3 SUBMIT YOUR VIDEO TO THE CONTEST AS A JAN „MERCURY“ NOVÁK & HIS QUEENS AND GATHER SUPPORT FOR YOU AND YOUR STAR4 15 - Mindshare - team 2
  4. 4. MOTIVATION IS THE KEY! „LET’S SHOW THAT MY MUSIC LESSONS CAN BE FUN.“ „LET THE PUPILS TRY TO PERFORM THE MUSIC WITHOUT THE FEAR OF FAILURE.“ „LET’S MAKE SOME FUN OF (WITH) TEACHER – LET’S FIND OUT HOW HE WOULD LOOK LIKE LADY GAGA…„ „NEVERMIND IF WE DON’T WIN – THE BEST PART WAS SEEING OUR TEACHER DO MOONWALK AS MICHAEL JACKSON!“ TEACHER STUDENT 15 - Mindshare - team 2
  5. 5. INVOLVE ACT SUBMITTING INTRO VIDEOS – MAKING TEACHERS STAR VOTING – FINAL VIDEOS CONTEST OPENING START OF THE VOTING FINAL CONCERT INTRO HOW TO MAKE THIS HAPPEN? DISCOVER SHARE 15 - Mindshare - team 2
  6. 6. BECOME AWARE OF COMPETITION DISCOVER DO YOU WANT TO SEE YOUR TEACHER DRESSED LIKE LADY GAGA? DOES YOU TEACHER LOOK LIKE JUSTIN BIEBER? ÓČKO TV CHANNEL – TRAILERS ON TV SHOW ABOUT PROJECT AND COMPETITION ITSELF FOCUS ON: LAUNCHING INFORMATION CAMPAIGN USING BROADREACH MEDIA LIKE MAFRA, OČKO TV AND ITS SOCIAL CHANNELS, TEASING AT SCHOOLS VIA MŠMT BULLETINS AND TV SPOTS AND PROMOTING THE TEACHERROCKS.CZ WEBSITE CONTAINING ALL INFO, POPULAR SONGS & LYRICS ETC. 15 - Mindshare - team 2
  7. 7. SUBMIT YOUR APPLICATION INVOLVE GET INSPIRED IN EDUCATIONAL VIDEOS BY ÓČKO TV AND CHOOSE YOUR SONG UPLOAD VIDEO INTRODUCING YOUR NEWBORN STAR & BAND WATCH ÓČKO TV SHOWS ABOUT COMPETITION FOCUS ON: GAINING PARTICIPANTS IN 4-STEP PROCESS – LET THEM SIGN IN , SELECT WHETHER THEIR TEACHER SHOULD BE MICK JAGGER, TOMÁŠ KLUS OR MADONNA :) , SELECT THEIR SONG AND MAKE A VIDEO OF HOW THEIR ORDINARY TEACHER IS BECOMING THE FAMOUS ROCK STAR (WITH THEIR HELP) 15 - Mindshare - team 2
  8. 8. CREATE AND SHARE YOUR VIDEOS ACT & SHARE FOCUS ON: MAXIMIZING THE VIRALITY & REACH OF THE PROJECT - INDIVIDUAL PARTICIPANTS SHARING AND PROMOTING THE VIDEO OF THEIR ROCKSTAR AND BAND. UPLOAD FINAL VIDEO & COLLECT LIKES LET WINNERS ROCK IN THE FINAL CONCERT BY OCKO TV! SHARE YOUR VIDEO BOOST YOUR SOCIAL SUPPORT 15 - Mindshare - team 2
  9. 9. AS A RESULT YOU CAN MAKE THIS: OUT OF THIS… 15 - Mindshare - team 2
  10. 10. BREAK THE ROUTINE OF YOUR MUSIC CLASSESPROBLEM: SOLUTION: MAKE YOUR TEACHER A ROCK STAR! MESSAGE: DON’T BE AFRAID OF FAILURE AND HAVE FUN WITH YOUR STAR AND HIS BAND TOUCHPOINTS: WEBSITE, SOCIAL NETWORKS, MAFRA PACK, ÓČKO, MINISTRY OF EDUCATION, SCHOOL EVENTS DISCOVER THE COMPETITION INVOLVE YOUR TEACHER & CLASS ACT & CREATE YOUR VIDEOS SHARE YOUR FEELINGS 15 - Mindshare - team 2
  • lukesmithidt

    Apr. 23, 2014

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