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Transparency International500 new donors / 1.000 CZK eachCorruption in the Czech republicYear 2013100.000 CZKCLIENTCHALLEN...
Level of corruption is one of the highestin EuropeCzech people perceive corruptionas common (80%)People resigned to fight ...
Don´t give up the fight against corruption.MESSAGE
Businessmen living in Prague1.000 direct-mailsLetter and white flagDon´t give up by waving a white flagDIRECT MAILTARGET G...
Czech institutions hoist the national flagSelection of state owned companies andinstitutions linked to corruptionReplacing...
Based on Google MapsUsers can mark corrupted institutions withwhite flag and non-corrupted with TI flagUsers can donate mo...
Medializing information about guerillaand micrositeUsing free off-line and on-line mediaSharing via Facebook etc.PR
People could hoist TI flag, new membersget it for freeOn-line sharing and engagementPUBLIC INVOLVEMENT
100.000 CZK50.000 CZK15.000 CZK35.000 CZKBUDGETDIRECT-MAILGUERILLAMICROSITE
People get used to corruptionDon´t give up the fight against corruptionWhite flag / TI flagDirect-mail, guerilla, microsit...
Yl2013media 04 havas
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Yl2013media 04 havas

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Yl2013media 04 havas

  1. 1. Transparency International500 new donors / 1.000 CZK eachCorruption in the Czech republicYear 2013100.000 CZKCLIENTCHALLENGEPROBLEMTIMINGBUDGET
  2. 2. Level of corruption is one of the highestin EuropeCzech people perceive corruptionas common (80%)People resigned to fight against corruptionThey don´t believe they have power to change itBut if we don´t manage to do anything,nothing will happen…INSIGHT
  3. 3. Don´t give up the fight against corruption.MESSAGE
  4. 4. Businessmen living in Prague1.000 direct-mailsLetter and white flagDon´t give up by waving a white flagDIRECT MAILTARGET GROUPAMOUNTCONTENTMESSAGE
  5. 5. Czech institutions hoist the national flagSelection of state owned companies andinstitutions linked to corruptionReplacing national flags with white flags to showthat they gave up the fightGUERILLA
  6. 6. Based on Google MapsUsers can mark corrupted institutions withwhite flag and non-corrupted with TI flagUsers can donate money or become membersUsers can order TI flagMICROSITE
  7. 7. Medializing information about guerillaand micrositeUsing free off-line and on-line mediaSharing via Facebook etc.PR
  8. 8. People could hoist TI flag, new membersget it for freeOn-line sharing and engagementPUBLIC INVOLVEMENT
  9. 9. 100.000 CZK50.000 CZK15.000 CZK35.000 CZKBUDGETDIRECT-MAILGUERILLAMICROSITE
  10. 10. People get used to corruptionDon´t give up the fight against corruptionWhite flag / TI flagDirect-mail, guerilla, microsite, PR500 new donors + public movementSUMMARYPROBLEMMESSAGESYMBOLMEDIAGOAL

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