2. INTRODUCTION
Insight:
People take corruption automaticaly, because they feel like single
drop in the ocean with no power to change it.
Target group:
People who want to play fair.
How?

3. IDEAS: STEP 1
NOT BRANDED VIRAL&GUERILLA MARKETING
 To rise a bigger buzz
• To close D1/Nusle‘s bridge/Legerova street
• Summer festivals + Celebrity VIP zone
• Metro does not arrive
• Public lights do not work
• Tunnel Blanka
• Pothole case
• Waste problem
 Cooperation with big massmedia to become viral

4. IDEAS: STEP 2
BRANDED VIRAL VIDEOS
• Super-villain guy on Youtube channel+Facebook
• How to: e.g. Be a perfect corruptionist, have the best suitcase for
bribes, + scenario etc.
• You wouldn‘t…..
• „Debilní kecy…“ (Ivánku, kamaráde..)
• Experiment
 Together with tag on  GO TO TI website to donate
immediatelly to stop this

5. • Overview of
finalised projects
• Make it possible to
donate money on
the case you
want!
• Facebook connect

6. FUNDRAISING
Events
University education
Merchandising
Buy a cork

7. KPI‘s:
Unique views of all videos: 300.000
CTR(TI web): 10%
Leads: 2%
=> 600 donations
+ offline fundrising
+ initial budget
Income: 600.000 CZK

8. SUMMARY
Insight:
Everybody knows about corruption, but nobody does anything about it.
Idea:
Make the people angry again! Show them that there is a working solution.
Every drop counts.
Through:
Viral&Guerilla Marketing
Fundraising
Merchandising
Result:
People angry about the bribery again, awareness for TI=> ~600 donators

9. DO THE BUZZ
AND
MAKE THE PLAY FAIR!