Let’s save the forests
Genta Allushi & Ondřej Činčura
Core supporters of Hnutí DUHA are already activated.
The need to reach a new group of people.
The Me Me Me Generation – lazy and selfish.
Interacting all day but almost entirely through a screen / technologies – “Visual generation“.
They travel the world while having the opportunity to see everything with their own eyes.
If they are not personally involved or unless something directly affects their lives, they are not interested.
How to get their attention?
Take something away for them.
Something they like.
Something they enjoy.
Something that is part of their lives.
Dying forests is something most of
us see every day, even though we
don’t realize it.
When we really see the dying
forests, it will already be too late.
They will post pictures and
photos of their homes and
workplaces with all wooden
elements edited out
Social media activation
Visuals comparing the Czech
republic with and without
forests will be published
Installation of AR
AR target plaques on selected
locations throughout the
Every influencer has something wooden he can't work without.
Mr. Klus' guitar, wooden utensils for Kuchařka ze Svatojánu, theatre stages made out of wood etc.
Augmented reality approach
AR target plaques on various famous "photo points" in the Czech republic tourist
destinations, which will show the possible future.
Our influencers will also promote the AR plaque photo points on their social channels.
A cooperation with CzechTourism agency and/or various travel sites (e.g. kudyznudy.cz,
tipykamnavylet.cz, kampocesku.cz etc.) will further promote the AR plaques.
• Gen Y/Millennials
will not move a
affected ==> let's
show them the
We propose a 3 phase
activation, Social media
ad campaign, on-site
points ==> all
activities will directly
link towards the
Possibility of europe-
wide adoption of the
Based on the scope
of our proposal and
the budget will be
Young Lions Czech Republic 2019
PR category - Team 2