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YL19 pr 01 - 2nd place

Young Lions Czech Republic 2019
PR category - Team 1

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YL19 pr 01 - 2nd place

  1. 1. STROMOARCHA /TREE ARK/ ◦ Survival, diversity and balance for our forests
  2. 2. “We are asked to support too many initiatives without seeing any result. Target audience
  3. 3. 1 CROWDFUNDING with the tangible goal to bring the attention of our audience. Can we save the tree race?
  4. 4. REVALATION  Cooperation with architect (Z. Fránek) and ambassadors (K. Gott)  Press event  Announcement of public crowdfunding challenge  Arouse curiosity and buzz “The Modern Noah’s Ark to be built in the Czech Republic to save forests”
  5. 5. CROWDFUNDING CAMPAIGN  #ZaStromoarchu  Join our crew and sign-up  Involvement of stakeholders  Interviews with involved people enforcing the connection with “Lets save the forests” “People united to build the Stromoarcha. See how much is missing”
  6. 6. 2 ROADSHOW Going beyond… …Education …Entertainment
  7. 7. GRAND OPENING  Press event  Social media buzz  Engagement of VIPs  Ark christening “The first Stromoarcha open to public. Step into the diverse forest!”
  8. 8. ARK TOUR  Involvement of local representatives and media  Educational workshops  Cultural events  Gaining new supporters for “Lets save the forests” “Unique Stromoarcha is heading to Brno”
  9. 9. BALANCE DIVERSITY SURVIVAL CAN WE SAVE THE TREE RACE?

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Young Lions Czech Republic 2019 PR category - Team 1

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