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YL19 media 19

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Young Lions Czech Republic 2019
Media category - Team 19

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YL19 media 19

  1. 1. WE ARE THE TA All 18-34 We’ve broadened our audience
  2. 2. WE CARE ABOUT BULLSHIT ...cheap tickets to MARS WORDS TO PONDERINSIGHT
  3. 3. MARS INSTEAD OF OUR FORESTS ...but we will be there in 10 years even without rocket ships WORDS TO PONDER
  4. 4. NIKDY MARS
  5. 5. Awareness phase to awake an interest in the topic Creating buzz with a strong partner STRATEGY Deeper explanation #1 #2 Consideration phase with more detailed info #3 Collecting of signatures AO support for driving traffic to website
  6. 6. NIKDY MARS PRESENTED BY SNICKERS Media - KPIs - reach #1As we lack a strong connection to people, we will use a help of well-known brand SNICKERS #nikdymars
  7. 7. DYCKY LES EXPLANATION We’ll lead our TA to the LP to discover more Media - + AMBASSADORS KPIs - CTR, visits on LP, signatures #2 “Don’t care about bullshit, save the forests” Focusing on performance channels to collect signatures mainly via digital channels -> AO Media – KPIs - signatures #3 COLLECTING OF SIGNATURES #dyckyles #nikdymars
  8. 8. CREATE MOVEMENT To use the power of our topic/mottos Nikdy Mars Dycky les! Nikdy Mars Dycky les!
  9. 9. SUMMARY ROADMAP OF THE CAMPAIGN Dycky les Free support across different channels -> Snickers CSR activity + PR visibility Ambassadors’ cooperation for free + Media houses CSR + paid social and YT communication Paid performance channels -> FB and search FREE 500 000 CZK 50 000+ SIGNATURES 200 000 CZK 10 000+ SIGNATURES ? M O V E M E N T A W A R E N E S S & C O L L E C T I N G O F S I G N A T U R E S Nikdy Mars June June – December 2020July Allways on W E ´ R E A W A I T I N G Y O U R B R I E F
  10. 10. NIKDY MARS DYCKY LES All 18-34 WE CARE ABOUT BULLSHIT Creating buzz with SNICKERS Deeper explanation #1 #2 #3 AO collecting of signatures DON’T CARE ABOUT BULLSHIT, SAVE THE FORESTS M O V E M E N T A W A R E N E S S & C O L L E C T I N G O F S I G N A T U R E S June 2020 ?July

Young Lions Czech Republic 2019 Media category - Team 19

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