about his life in the
Every promotion includes call for help – call to support the initiave
Monocultural forests are as dictatorships - they
don‘t allow differences. Forests need diversity
to survive. #Diverzitaproživot
More than 43% of Czechs 26-35 have an Instagram
account. Hashtags connected to family and nature
belong to the most used in CZ for 2018.
• Young families/mothers
• People posting pictures of nature
Create a fictional identity of a spruce Lesan Smrkovič
representing all suffering trees. Lesan lives in a
dictatorship and needs help.
Address the TAs by creating an algorithm that will
search for hashtags covering proposed topics on
Instagram. Lesan will comment on pictures in a
provocative, catchy and personal way. This will
make the connection to the everyday life of people.
Whole year campaign: social sites and online platforms,
articles interviewing Lesan. Lesan will be also a guest
in radios, he collects signatures outside in person.
The existing ambassadors are supporting their friend.
All the communication includes call for signature.
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