about his life in the
Every promotion includes call for help – call to support the initiave
Monocultural forests are as dictatorships - they
don‘t allow differences. Forests need diversity
to survive. #Diverzitaproživot
More than 43% of Czechs 26-35 have an Instagram
account. Hashtags connected to family and nature
belong to the most used in CZ for 2018.
• Young families/mothers
• People posting pictures of nature
Create a fictional identity of a spruce Lesan Smrkovič
representing all suffering trees. Lesan lives in a
dictatorship and needs help.
Address the TAs by creating an algorithm that will
search for hashtags covering proposed topics on
Instagram. Lesan will comment on pictures in a
provocative, catchy and personal way. This will
make the connection to the everyday life of people.
Whole year campaign: social sites and online platforms,
articles interviewing Lesan. Lesan will be also a guest
in radios, he collects signatures outside in person.
The existing ambassadors are supporting their friend.
All the communication includes call for signature.
100 25,3 tis 200
Young Lions Czech Republic 2019
Media category - Team 15