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YL19 media 05

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Young Lions Czech Republic 2019
Media category - Team 5

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YL19 media 05

  1. 1. Why people are NOT more active in environmental topics? #pleasesaveus
  2. 2. 01 Insight. People do NOT feel it is also about them. People do NOT understand what it is about and it's impact on their daily life. Singning of petition is not a barrier.
  3. 3. 02 Challenge. Raising awarness about current problem with dying forest. Push people to act before it is too late.
  4. 4. 03 How spread the message to mass. Rasing awareness about dying forests by educating mass through their curiosity. At first we quietly let them know there is a problem. Directly in the forest, where everything takes place. Then we reach them in public transport because transport becausethey have time to read. Claim please, save us . 4
  5. 5. 04 Solution. 5 No brand, just a lifestory of the tree with QR code to get more info. In public transport Simple hanger leaflets on the rods. In the forest Easy and eye catching instalation.
  6. 6. This is EDA. EDA is 104 years old and was attacked by bark beetle. Now he has to be cut down. But he wants to live. Do you want to save him? Get more information. #pleasesaveus 6
  7. 7. 05 How make them act. Based on real emotional stories of people with catastrophical scenarios to show what happened or might happen in the future if they do not act today. We show them the issue on daily life situations they can identify with. At the end we ask them to share their story. 7
  8. 8. 06 Action. + INFLUENCERs • Current: Tomáš Klus etc. • New: KAMU, Eva Holubová + People's stories „I used to go with my grandma to this forest for mushrooms picking. During which she was telling me stories from her childhood. I have very nice memories, I wish I could do the same with my granddaughter, but the forest is gone.“ Alena K. Do you want to save other forests? Now it‘s up to YOU, sign the petition. #pleasesaveus 8
  9. 9. 07 Summary. JULY-OCT SoMe, Infl.,Public GOAL INSIGHT CHALLENGE STRATEGY EXECUTION 60 000 signatures People do NOT feel it is also about them. People do NOT understand what it is about and it's impact on their daily life. Singning of petition is not a barrier. Claim: #pleasesaveus. Educate mass through their curiosity. Afterwards through emotional stories they identify themselves with the issue and push to act. Installation in the forests. Hanger leaflets in public transport. Life stories in SoME made by us, by Influencers and by people. Raising awarness about dying forests. Call to action (petition). 9 BUDGET 700 000 CZK (350K SoMe, public transportation 200K, Installation 150K, the rest based on partnership) JUNE/JULY transport + SoMeJUNE installations

Young Lions Czech Republic 2019 Media category - Team 5

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