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YL19 media 01

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Young Lions Czech Republic 2019
Media category - Team 1

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YL19 media 01

  1. 1. ZACHRAŇME LESY 08/04/2019Julija Jermašova & Vladimir Timanov
  2. 2. INSIGH T More than 80% of Czechpeople know about the badconditions of forests in theCzech Republic.1 However, the same amountof people rely on the Czech Government to solve this issue.1 1 The relationship of the Czech public toward nature and the environment: Representative public opinion surveys, 2018
  3. 3. CHALLENG ES But we have to show people that they are the source of change. Because it affects their personal life, present & future.
  4. 4. Experience. Engage. STRATEGY Educate. EMOTIONS. ARGUMENT S. CALL TO ACTION. LES is more.
  5. 5. LES is more. „Our kids will have this Christmas tree. Less talking. More saving.“ IDEA
  6. 6. „Our kids will have tree cemeteries instead of parks. Less talking. More saving.“ LES is more. IDEA
  7. 7. Our ambassadors will show how they do less of____ and more of ____ to support saving the forests. IDEA LES is more.
  8. 8. LES is more. Owned. Paid. Earned. PR Social OOH Zachranmelesy. cz Ambassadors MEDIA
  9. 9. Engaging Czechs into real action. Emotional wake up call using unconventional means. Understanding that people are the ones who decide their future. LES is more. SUMMARY

Young Lions Czech Republic 2019 Media category - Team 1

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