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YL19 marketers 03

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Young Lions Czech Republic 2019
Marketers category - Team 3

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YL19 marketers 03

  1. 1. PROJECT FOR THE 21ST CENTURY (PROJECT421) MONIKA SOPKOVÁ + KRISTINA VRBENSKÁ YOUNG LIONS - TEAM 03, MARKETERS 2019
  2. 2. WHAT IS THE SITUATION? ๏ International charity organization existing in Czech Republic for 10 months ๏ FOOD + EDUCATION = HOPE ๏ 421 CZK = food for 1 child/year ๏ Main operation through donations and volunteers ๏ Committed to give 93% of donations to the cause
  3. 3. WHAT ARE THE OBJECTIVES? 15.6 MIL CZK IN DONATIONS IN 2019 12 SUPPORTED SCHOOLS MORE REGULAR DONORS AND VOLUNTEERS
  4. 4. EVEN WHEN PEOPLE ARE WILLING TO DONATE TO A CHARITY, THERE ARE TOO MANY BARRIERS FOR THEM TO DO SO IPSOS, CZ RESEARCH 2018
  5. 5. WHAT IS OUR “BIG THING”?
  6. 6. THE INTERNAL CORPORATE PLATFORM FOR EASY AND TRANSPARENT DONATIONS 421 CZK ADDED TO ALL PAYCHECKS SIGNIFICANCE OF 421 CZK TO MARY’S MEALS RESOLVE OF INSIGHT TENSIONS PARTICIPATION OPTIONS STAGE 1 STAGE 2 STAGE 3 STAGE 4 PLZEŇSKÝ PRAZDROJ PROJECT421 AGENCY
  7. 7. KEY MESSAGE WE MAKE IT EASIER FOR YOU TO HELP THOSE IN NEED
  8. 8. WHO ARE WE TALKING TO? ๏ 2 700 employees of Plzeňský Prazdroj in CZ + SK ๏ Both genders, 18+ years old ๏ Loyal, skilled people interested in corporate projects
  9. 9. WHAT ARE WE EXPECTING TO HAPPEN? High participation of workforce of PP, either as regular donors or active volunteers Employees spreading positive WOM and awareness of Mary’s Meals Increase in regular donations to Mary’s Meals thanks to our project, reaching the project objectives Creation of a scalable project platform that can be used further by Mary’s Meals Increase in perception of PP as a socially responsible company
  10. 10. WHAT DO WE NEED FROM YOU? ๏ Engaging and cut-through internal launch campaign targeted towards the employees ๏ Activation kit for employees to recruit further donors from their social circle BUDGET & TIMINGS ๏ Budget: 200 000 CZK ๏ Timing of launch: 3rd June 2019

Young Lions Czech Republic 2019 Marketers category - Team 3

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