CARE ABOUT DEATH
Wag the dog. Wag the public. Wag the emotions.
Create fake influencer. Let him spread stories, awarness and careness.
Make people talk. Make people care.
Setting up the topic.
Creating sensitivity of media.
Everybody likes to read and talk about himself. So we give Czechs and czech
media the biggest survey about their relationship and reactions to the death in
This survey contains questions about death in general, child death and
Survey is presented in name of Czech Society of Palliative Medicine.
Survey followed by interviews, debates, etc.
Headline: „80% of Czechs want to die at home, but they still don‘t know what
palliative care is, says the survey.“
Bring David to life.
In June we start communicate as imaginary David with leucemia through
Facebook and Instagram.
His profile is introduced by front influencer Jiří Král to the wide young
audience with message, that David has life threatening illness and he
wants to share his journey through illness and medication with others.
Through Instagram and Facebook feed we fulfill his dreams. He meets
chosen celebrities and does dreamed activities. Celebrities are chosen to
address as varied and numerous audiences as possible – youngsters,
parents, women, men, doctors, possible patients:
Drive in Ferrari with Leoš Mareš
Date with Teri Blitzen
Write text with rapper Vladimir 518
Complete training with Tomáš Rosický
Meet up with Kazma
David comes up with iniative #ThankYouDoc to highlight the way the doctors
treat him and giving him the opportunity to stay at home with his family. He uses
photos of doctors and experts at his home and in his FB posts he talks about
benefits of this step and palliative care in general.
He shares stories about other patients, he met up during the visits in the hospital
and ask people to donate money for medical equipment.
David‘s iniative has overlap to offline communication with proffesionals. With
help of CSPM we find parents whom will come to doctors to thank them in person
or by letters for telling them about palliative care. David shares photos, stories
or parent‘s letters on his profiles.
We also communicate these parent‘s thanks with local and medical titles and
also with hospitals to hearten their doctors. We want to forward them an
information that patients care.
Let the David die. Revelation of the secret.
Death of David
Goodbye letter posted by parents
13th October World Hospice and Palliative Care Day
On the occasion of this international day we expose the truth by video with
participation of every involved celebrity on David´s profile. Celebs than share
this post on their profiles.
Encouraging people to help.
After revelation of our little secret we share on David‘s profile a call to care
about dying people, to talk about death in time and to donate sponsorship
programmes of paliative medicine.
We make people want to be involved.