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YL18 pr 07_ewing-public-relations

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Young Lions Czech Republic 2018
PR category - Team 7

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YL18 pr 07_ewing-public-relations

  1. 1. CHILDREN ARE OUR HEROES
  2. 2. WHY?
  3. 3. CHILDREN ARE PURE SOULS AND WANT TO MAKE THE WORLD A BETTER PLACE
  4. 4. DOCTORS, MEDIA AND INFLUENCERS TO RECEIVE MYSTERIOUS LETTERS FROM CHILDREN
  5. 5. When? Two days prior to the WORLD HOSPICE AND PALLIATIVE CARE DAY 2018. Who and how? Doctors, media and influencers receiving messages from children with incurable diagnoses. How? Explanation to follow the next day, asking for support. TIMING
  6. 6. KEY IS TO SPARK EMOTIONS IN PEOPLE. WE ALL HAVE SOME CHILDREN AROUND WHOM WE LOVE.
  7. 7. EMOTIONS • Attracting attention by authenticity and real stories with a visual content. DREAMS • Every child dreams of a career they would wish to pursue when they grow up. Let’s help them dream as long as possible. VIDEO • Short videos to be created with the help of film art and medical science students featuring real patients. SMALL KIDS MAKE GREAT PLANS
  8. 8. Video distribution CD distribution to health schools and institutions Media Social media
  9. 9. EVERYONE HAS THE RIGHT TO BECOME A HERO AND PURSUE HIS OR HER DREAMS.

Young Lions Czech Republic 2018 PR category - Team 7

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