CHILDREN ARE PURE SOULS AND WANT
TO MAKE THE WORLD A BETTER PLACE
DOCTORS, MEDIA AND INFLUENCERS TO RECEIVE
MYSTERIOUS LETTERS FROM CHILDREN
When? Two days prior to the WORLD HOSPICE AND PALLIATIVE CARE DAY 2018.
Who and how? Doctors, media and influencers receiving messages from children
with incurable diagnoses.
How? Explanation to follow the next day, asking for support.
KEY IS TO SPARK EMOTIONS IN PEOPLE.
WE ALL HAVE SOME CHILDREN AROUND
WHOM WE LOVE.
• Attracting attention by authenticity and real
stories with a visual content.
• Every child dreams of a career they would wish
to pursue when they grow up. Let’s help them
dream as long as possible.
• Short videos to be created with the help of film
art and medical science students featuring real
SMALL KIDS MAKE GREAT PLANS
EVERYONE HAS THE RIGHT TO BECOME
A HERO AND PURSUE HIS OR HER
Young Lions Czech Republic 2018
PR category - Team 7