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YL18 pr 05_adexpres.combistroagency

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Young Lions Czech Republic 2018
PR category - Team 5

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YL18 pr 05_adexpres.combistroagency

  1. 1. Michal Majnuš Hana Kudrná ováč
  2. 2. TRUST EMPATHY GUILT COMMUICATION GAP
  3. 3. RESTORE THE RELATIONSHIP between doctors and parents is fundamental step in path to overcome the taboo of childrens’death.
  4. 4. DENIAL “It has to be a mistake.” ANGER BARGAINING DEPRESSION ACCEPTANCE *On death and dying, Elisabeth Kübler-Ross “I wil do anything to make it better.” “It is not fair.” “I will die, so what matters?” “It will be alright.”
  5. 5. The initiative will bring long-lasting effect to the communication. A badge with the logo on hospitals states the quality of servise and contribution. This badge will become a strong statement for external communication.
  6. 6. June -“DENIAL” event: How to speak about the bad news July -“ANGER” event: How to get all information August -“BARGAINING” event: How to start with palliative medicine September- “DEPRESSION” event: How to positive thinking October- “ACCEPTANCE” event: How to share the experience 1 2 3 4 5 Launch of Share the Feeling Initiative
  7. 7. Face and spokeperson of the Initiative 1. Experienced doctor 2. Authority in oncology, neurology, psychology 3. Skilled public speaker

Young Lions Czech Republic 2018 PR category - Team 5

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