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WE ARE WHAT’S WRONG WITH CZECH ADVERTISING
ADVERTISER CREATIVE
MEET ROI
THE ONE AND ONLY AFRO-AMERICAN POLAR BEAR
CROWD-FUNDING KICKSTARTER
CAMPAIGN FOR ROI’S HABITAT
FACEBOOK
TINDER
CARETAKER INTERVIEWS
INSTAGRAM
YOUTUBE CHANNEL
TWITTER
AFTER MONEY HAS BEEN RAISED AND AWARENESS GAINED,
AKA & LIONHEARTED REVEAL THE METAPHOR
“EVEN A BEAR CAN BRING GREAT ROI, ...
THE AFROAMERICAN POLAR BEAR STANDS AS AN IMPERSONIZATION
OF EFFECTIVE CREATIVITY AND IT’S A NEW TERMINUS TECHNICUS.
APB IS...
MD
Tools, tips, tricks, from APB to great ROI.
CREATIVE
THE ONES WHO ALWAYS CREATE, MAKE IDEAS…
(and also scroll their newsfeed, watch videos and chat via internal tools...
COSTS
50 000 KČ MEDIA
150 000 KČ PRODUCTION
ONGOING CONTENT
SUPPORTED BY PARTNERS
FIRST MEASURABLE GOAL
100 BIG ADVERTISER...
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Young Lions Czech Republic 2018
Media category - Team 22

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YL18 media 22_liftagotriad

  1. 1. WE ARE WHAT’S WRONG WITH CZECH ADVERTISING
  2. 2. ADVERTISER CREATIVE
  3. 3. MEET ROI THE ONE AND ONLY AFRO-AMERICAN POLAR BEAR
  4. 4. CROWD-FUNDING KICKSTARTER CAMPAIGN FOR ROI’S HABITAT FACEBOOK TINDER CARETAKER INTERVIEWS INSTAGRAM YOUTUBE CHANNEL TWITTER
  5. 5. AFTER MONEY HAS BEEN RAISED AND AWARENESS GAINED, AKA & LIONHEARTED REVEAL THE METAPHOR “EVEN A BEAR CAN BRING GREAT ROI, WHEN YOU LOOK AT IT FROM MORE CREATIVE PERSPECTIVE” *the money goes to actual bear’s den
  6. 6. THE AFROAMERICAN POLAR BEAR STANDS AS AN IMPERSONIZATION OF EFFECTIVE CREATIVITY AND IT’S A NEW TERMINUS TECHNICUS. APB IS A DISRUPTION. A COMPLETELY DIFFERENT POINT OF VIEW. IT’S THAT SOMETHING NOONE HAS EVER SEEN BEFORE. IT’S THAT SOMETHING THAT BRINGS THE MONEY BACK. THE ROI IS STRONG WITH THIS ONE.
  7. 7. MD Tools, tips, tricks, from APB to great ROI.
  8. 8. CREATIVE THE ONES WHO ALWAYS CREATE, MAKE IDEAS… (and also scroll their newsfeed, watch videos and chat via internal tools) WE APPROACH THEM WHERE THEY ALWAYS ARE AND REMIND THEM TO STRIVE FOR APB & ROI DURING THE DAY: CHALLENGING SLACK BOT EXTENSION WILL MOTIVATE THEM. A TEDDY APB ROI WILL LIVE WITH THEM IN THE OFFICE. DON’T FORGET – THE RIGHT APB’S NAME IS ROI. existing ROI’s channels
  9. 9. COSTS 50 000 KČ MEDIA 150 000 KČ PRODUCTION ONGOING CONTENT SUPPORTED BY PARTNERS FIRST MEASURABLE GOAL 100 BIG ADVERTISERS START INCLUDING APB INTO BRIEFS WITHIN FIRST 3 MONTHS LONGTERM GOAL CAMPAIGNS WITH BETTER ROI BRINGING MORE MONEY INTO MARKETING DEPARTMENTS

Young Lions Czech Republic 2018 Media category - Team 22

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