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Let's bring marketing
back to people
TEAM 21
„Distribution of fear“
CONTEXT
Marketing
PR
Agency
Media
Agency
CEO
Sales Finance
Creative
Agency
79%
Source: Česká market...
VISION
„Let's have guts
to change it“
Media
Agency
PR
Agency
Creative
Agency
Marketing
CEO
Sales Finance
„Turn perspective upside
down and ask the people.“
CREATIVE IDEA
EXECUTION
„Let's raise together public
interest in advertising.“
! i
„Join us and make it happen.“
EXECUTION
KPI for 2018: 200 000 supporters
CREATIVE CONCEPT
„Show the
worst examples…“
#chcemelepsireklamu
#chcemelepsireklamu
MEDIA STRATEGY
„and convince publishers that creative and high-
quality ads are prestigious and profitable effort.“
Expect...
OUTCOMES
„The change will come“
BUZZ
RATIONALE
„And the best thing is
that winner is everyone.“
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Young Lions Czech Republic 2018
Media category - Team 21

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YL18 media 21_mindshare

  1. 1. Let's bring marketing back to people TEAM 21
  2. 2. „Distribution of fear“ CONTEXT Marketing PR Agency Media Agency CEO Sales Finance Creative Agency 79% Source: Česká marketingová společnost 2018
  3. 3. VISION „Let's have guts to change it“ Media Agency PR Agency Creative Agency Marketing CEO Sales Finance
  4. 4. „Turn perspective upside down and ask the people.“ CREATIVE IDEA
  5. 5. EXECUTION „Let's raise together public interest in advertising.“ ! i
  6. 6. „Join us and make it happen.“ EXECUTION KPI for 2018: 200 000 supporters
  7. 7. CREATIVE CONCEPT „Show the worst examples…“ #chcemelepsireklamu #chcemelepsireklamu
  8. 8. MEDIA STRATEGY „and convince publishers that creative and high- quality ads are prestigious and profitable effort.“ Expected launch – June 2018 Expected budget – 200 000 CZK
  9. 9. OUTCOMES „The change will come“ BUZZ
  10. 10. RATIONALE „And the best thing is that winner is everyone.“

Young Lions Czech Republic 2018 Media category - Team 21

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