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YL18 media 15_loosers

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Young Lions Czech Republic 2018
Media category - Team 15

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YL18 media 15_loosers

  1. 1. CONVINCE WITH FEEDBACK WHERE DECISIONS ARE MADE!
  2. 2. TG Primary: Representatives of top advertisers with decision- making powers. Those who are creating and choosing an idea directly with the agency. Secondary: Relevant professionals
  3. 3. PROBLEM Pushing a creative idea is hard. To survive, an idea has to pass a group of tests and overcome challenges because clients don`t believe the value of creativity.
  4. 4. INSIGHT Who does the advertiser listen to when it's not an advertising agency? The customer! When and how can we best influence the client's decision-making process? The moment he`s deciding and he would like to hear arguments directly from his fellow costumer.
  5. 5. In the creative decision making process, we have found an opportunity where the advertiser decides based on the customer's feedback. We chose to hack it. This opportunity is Focus group research! CONCEPT
  6. 6. CONCEPT That's why our customers will become the medium of our concept. We select a large group of people; brief and infiltrate them into a focus group organized by research agencies.
  7. 7. FOCUS Trained "Customers" from our ranks will take key messages directly from the focus groups to the advertisers: - They want creative ideas - Creative campaign references - Show facts about creativity in advertising and its impact on campaign results Primary Target group
  8. 8. TROLL We will hire internet trolls who will be on social networks (Facebook, Youtube, Instagram) to provide relevant comment on non-creative ads, and tell them arguments from the research. Secondary Target group
  9. 9. RESULT Thanks to this personalized approach, the message about the value of creativity will be delivered to competitive people in the right place.

Young Lions Czech Republic 2018 Media category - Team 15

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