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Kristina Radkova & Jiri Honzik, 16th April 2018
INSIGHT
Key decision makers are often not aware
about the important role of effective
creative advertising which can lead ...
OUR GOAL
To create integrated information
platform based on creativity as one
of the main drivers of business
performance
...
MAIN IDEA
Microsite including essential
information:
• Hard data
• Research outcomes
• Case studies
• Brief and clear
HOW WILL THE PEOPLE KNOW?
PR articles
Social
Contextual banners
BTL
Primary TG:
Marketing directors of TOP
300 Czech adver...
HOW CAN WE REACH THEM? JUST ATTRACT THEM!
CreativityTakesCourage.com
PRIMARY TG
PHASING
MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Competition for
digital and creative
agencies under the
a...
WHY DO WE BELIEVE IT?
By direct contact with marketing directors we will spread the awareness
about the information micros...
YL18 media 14_universal-mccann
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Young Lions Czech Republic 2018
Media category - Team 14

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YL18 media 14_universal-mccann

  1. 1. Kristina Radkova & Jiri Honzik, 16th April 2018
  2. 2. INSIGHT Key decision makers are often not aware about the important role of effective creative advertising which can lead to great business performance. For marketing directors it‘s hard to convince them ISSUE SOLUTION To integrate all important relevant information and deliver them to the right people in a proper way to initiate the change of processes
  3. 3. OUR GOAL To create integrated information platform based on creativity as one of the main drivers of business performance Share it with relevant people and provide them information useful for arguments to assert creative ideas leading to effective advertising &
  4. 4. MAIN IDEA Microsite including essential information: • Hard data • Research outcomes • Case studies • Brief and clear
  5. 5. HOW WILL THE PEOPLE KNOW? PR articles Social Contextual banners BTL Primary TG: Marketing directors of TOP 300 Czech advertisers Secondary TG: All relevant professionals Personalized direct contact ATL
  6. 6. HOW CAN WE REACH THEM? JUST ATTRACT THEM! CreativityTakesCourage.com PRIMARY TG
  7. 7. PHASING MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Competition for digital and creative agencies under the auspices of AKA – creation of website Cooperation with media journals - PR Articles (online+print) & Contextual banners (online) and their social sites Direct contact of marketing directors by attractive promo materials
  8. 8. WHY DO WE BELIEVE IT? By direct contact with marketing directors we will spread the awareness about the information microsite in engaging way. The platform will include all essential data and materials to provide the marketing directors valuable data in purpose of stronger arguments for negotiations with budget decision makers.

Young Lions Czech Republic 2018 Media category - Team 14

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