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YL18 media 10_triad

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Young Lions Czech Republic 2018
Media category - Team 10

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YL18 media 10_triad

  1. 1. mind|set Anna & Michaela
  2. 2. problem Decision-makers see creativity as a risk and pushing through creative solutions requires strong self determination of marketers.
  3. 3. Whether marketer fight for creativity in internal structures or not depend on a one thing – do they feel supported? Insight
  4. 4. challenge Encourage them to raise their voice and be warriors of the creativity in their companies.
  5. 5. mind|set movement platform ambassadors community campaign
  6. 6. That’s my mind|set 1. I believe that creativity is linked to effectiveness. 2. I try to make creativity a day-to-day part of business. 3. I always keep customer on the top of my mind. 4. I’m not afraid to raise my voice. 5. I move with agility.
  7. 7. 5 principles interviews success stories case studies resources community
  8. 8. social media ambassadors print adverts online platform channels
  9. 9. Why? See Identify Belong Do
  10. 10. mind|set Ambassadors will lead the change, marketers will join and together they can make the market more creative.

Young Lions Czech Republic 2018 Media category - Team 10

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