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YL18 media 09_mindshare

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Young Lions Czech Republic 2018
Media category - Team 9

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YL18 media 09_mindshare

  1. 1. #creactivation
  2. 2. “ The average city dweller is apparently exposed to over 3 500 advertising messages every single day. 99 % of these ads have no impact at all. Source: The Guardian
  3. 3. …because mostly there is nothing to remember
  4. 4. To show the Czech advertisers how important creativity in campaings is CHALLENGE Apparently, existing learnings are not enough Let´s use the strongest weapon = their customers/ public SOLUTIONPROBLEM
  5. 5. #creactivation Creactivation Time´s up! #creactivation Let´s point out which ads needs to go to retirement. Viral video campaign on social media Public discussion TG: All 18-49
  6. 6. We offer solution Website Tips & tricks Insights and reaserchs Best practise Case studies Awarded campaigns New media formats
  7. 7. Additional channels PR articles Direct mailing Social media
  8. 8. TIMING Campain starts in June. We will measure the result monthly until the end of the year 2018 but we want to continue with content on social media and website. BUDGET 200.000 CZK We will offer partnership to the biggest communication agencies in Czech republic. MEASUREMENT We will measure the results by:  Engagement on social media  Shares of video  Usage of hashtag  Unique users on website

Young Lions Czech Republic 2018 Media category - Team 9

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